The Crow Box Office Prediction

Lionsgate Films is currently reeling from Borderlands performing a box office belly flop. On August 23rd, they hope The Crow reboot flies higher with moviegoers. Bill Skarsgård trades in the Pennywise makeup for the comic book based vigilante hero first made famous onscreen 30 years ago by Brandon Lee (who was killed in an onset tragedy during filming). Costars include FKA Twigs, Danny Huston, and Josette Simon. Rupert Sanders, who was behind the camera on Snow White and the Huntsman and Ghost in the Shell, directs.

While this is the fifth feature in the franchise, it is the first in nearly 20 years. Fun fact: Skarsgård is the fifth actor to play the title role following Lee, Vincent Perez, Eric Mabius, and Edward Furlong. The last two entries from 2000 and 2005 experienced limited theatrical runs before going the direct-to-video route.

1994’s original gained plenty of notoriety due to the death of its lead. It also struck a chord with youth culture and was assisted by a hit soundtrack. Fans of that picture are three decades older and probably have little interest in this long-in-development project which at times had Bradley Cooper, Jason Momoa, and others attached.

The marketing campaign seems muted. General brand recognition could get this to $10 million, but it may fall a bit under that. That’s not much to crow about considering the reported $50 million budget.

The Crow opening weekend prediction: $7.4 million

For my Blink Twice prediction, click here:

For my The Forge prediction, click here:

Ghost in the Shell Box Office Prediction

Scarlett Johansson is back in action mode next weekend when Ghost in the Shell debuts. Based on a popular Japanese anime property that produced an acclaimed 1995 feature, the science fiction crime thriller looks to challenge the third weekend of Beauty and the Beast for box office supremacy. However, it’s likely to fall quite a bit short with an opening that should still be pretty decent.

Rupert Sanders directs with a supporting cast that includes Takeshi Kitano, Michael Pitt, and Juliette Binoche. The draw beyond the genre’s fanboys is surely Miss Scarlett, who’s proven herself to be a hot commodity in action pics. This applies, of course, to her work in the Marvel Cinematic Universe. Yet she also turned 2014’s Lucy into a major hit without the assistance of superheroes. That film debuted to $43 million. I expect Shell to fall at least $10 million short of that in what could be a close race for #2 with The Boss Baby.

Ghost in the Shell opening weekend prediction: $30.3 million

For my The Boss Baby prediction, click here:

https://toddmthatcher.com/2017/03/23/the-boss-baby-box-office-prediction/

The Huntsman Winter’s War Box Office Prediction

Nearly four years after the original performed above expectations at the box office, the dark fairy tale sequel The Huntsman Winter’s War invades theaters next weekend and hopes to reach the levels of its predecessors. That could turn out to a fairy tale wish for Universal Pictures.

In the summer of 2012, Snow White and the Huntsman cast Kristen Stewart (still hot off the Twilight franchise) as the former title character with Liam Hemsworth costarring as the latter. Charlize Theron also was in the mix as the Evil Queen alongside Sam Chaflin and Nick Frost. Everyone with the exception of Stewart is back with Emily Blunt and Jessica Chastain included this time around. Snow White director Rupert Sanders has been replaced with Cedric Nicolas-Troyan.

While reviews for the original were mixed, it blasted out of the gate with a $56 million opening weekend and $155 million eventual domestic gross. Yet its reviews practically look glowing compared to this follow-up. Snow White ended up with 48% on Rotten Tomatoes. Winter’s War currently sits at just 18%. Even audiences who went to see the predecessor gave it only a middling “B” Cinemascore grade.

This begs the question: are audiences clamoring for this sequel, which reportedly cost $115 million to produce? I suspect the answer is no. Winter’s War arrives during the second weekend of The Jungle Book, which should still be doing big business and two weeks before the juggernaut likely to be Captain America: Civil War. This could be somewhat lost in the shuffle.

I believe this will struggle to make even half of what Snow White made during its roll-out and will end up as a large-scale disappointment that many moviegoers won’t be bashful about sleeping on.

The Huntsman Winter’s War opening weekend prediction: $26.3 million