January 23-25 Box Office Predictions

Chris Pratt and Rebecca Ferguson headline the sci-fi thriller Mercy this weekend and it looks to be the only newbie with a shot at the top spot or top 5 for that matter. You can peruse my detailed prediction post on it here:

With word-of-mouth lacking, Mercy has the air of a streaming title that is going the multiplex route. A debut over $10 million is certainly possible, but I’m going a tad lower. My estimate would put it just behind Avatar: Fire and Ash which I’m giving an unexpected sixth week atop the rankings.

28 Years Later: The Bone Temple was a major disappointment out of the gate (more on that below). Despite an encouraging A- Cinemascore grade (the best of the four features in the long running franchise), it should experience the heftiest decline in the upper half of the charts. That likely means a slide from 2nd to 5th. Holdovers Zootopia 2 and The Housemaid should remain sturdier.

Return to Silent Hill is another new offering. I didn’t do an individual post for the horror threequel and I have it at $2.2 million, putting it well outside the top 5.

Here’s how I have it shaking out:

1. Avatar: Fire and Ash

Predicted Gross: $9.8 million

2. Mercy

Predicted Gross: $9.3 million

3. Zootopia 2

Predicted Gross: $6.8 million

4. The Housemaid

Predicted Gross: $6.2 million

5. 28 Years Later: The Bone Temple

Predicted Gross: $5.5 million

Box Office Results (January 16-18)

In an unanticipated twist, Avatar: Fire and Ash managed to place 1st for a fifth week over MLK weekend with $14.4 million from Friday to Sunday. That’s a tad below my $15.5 million forecast as the third pic in the series is up to $364 million.

28 Years Later: The Bone Temple severely underperformed with $12.5 million for runner-up status. Even with the MLK Monday factored in ($14.4 million over four days), that’s less than half of what predecessor 28 Years Later brought in last summer and easily under my $20.1 million take.

Zootopia 2 was third in weekend #8 with $9.1 million, in line with my $8.6 million call. The Disney sequel stands at $390 million with $400 million around the corner.

The Housemaid was fourth with $8.5 million (I said $8.9 million) as the blockbuster thriller crossed nine digits with $107 million after five weeks.

Marty Supreme rounded out the top five and I incorrectly didn’t have it there. With an additional $5.4 million in its coffers, the total stands at $79 million and it has become A24’s largest domestic earner.

Finally, Primate was sixth with $5 million, not matching my $6 million projection. The rabid chimp saga has made $19 million after two weeks.

And that does it for now, folks! Until next time…