Production company Affirm Films is hoping faith-based viewers make a destination trip to Journey to Bethlehem on November 10th. The live-action musical marks the directorial debut of Adam Anders with a cast including Fiona Palomo, Milo Manheim, Lecrae, and Antonio Banderas.
Slated to open on approximately 1800 screens, Bethlehem is a tricky one to project. Pics catering to a Christian audience can certainly rise above expectations. Yet I suspect this one (if it gets solid word-of-mouth) could play steadily throughout the holiday season and maybe not post an overly impressive opening.
Recent Affirm titles include Big George Foreman, Overcomer, and Paul, Apostle of Christ. None of them opened to over $10 million. I’ll project this doesn’t either and it may not make half of that, but we’ll say how it legs out.
Journey to Bethlehem opening weekend prediction: $4.8 million
Three new films try to fill their box office Easter baskets with dollars this weekend as Steven Spielberg’s futuristic sci-fi adventure Ready Player One, Tyler Perry’s thriller Acrimony with Taraji P. Henson, and faith-based threequel God’s Not Dead: A Light in Darkness all open. You can peruse my detailed prediction posts on each of them here:
Ready Player should have no trouble being number one out of the gate. The big budget and well-reviewed pic opens wide on Thursday (a bit odd for a roll out), meaning it will have Wednesday night previews as well. I’ve got it slated for a mid 30s debut over the traditional Friday to Sunday portion of the weekend with a $50 million haul when factoring in the extra day. I will note that my projection has steadily risen since last week and we’ll see if I revise it up again before Wednesday evening.
The battle for #2 could be more interesting. Similar genre themed entries as Acrimony have grossed anywhere between low teens and mid 20s. I’ve got Acrimony on the lower end of that spectrum and that should still give it the runner-up spot in my view.
That’s because I’m anticipating a hefty sophomore weekend drop for Pacific Rim Uprising, the current #1. Its 2013 predecessor suffered a 57% dip in its second frame and I expect this to follow suit.
Percentage drop-offs should be much smaller for both Black Panther and I Can Only Imagine. I’m anticipating a photo finish between numbers 3-5.
My $5.1 million estimate for God’s Not Dead leaves it well outside the top 5.
And with that, here’s my top five Easter predictions:
1. Ready Player One
Predicted Gross: $36.7 million (Friday to Sunday), $50.8 million (Thursday to Sunday)
2. Acrimony
Predicted Gross: $13.2 million
3. Pacific Rim Uprising
Predicted Gross: $11.7 million
4. Black Panther
Predicted Gross: $11.4 million
5. I Can Only Imagine
Predicted Gross: $11.2 million
Box Office Results (March 23-25)
Pacific Rim Uprising nabbed the top spot over the weekend with $28.1 million, above my $23.4 million prediction. While my estimate was low, its debut was quite a bit less than the $37 million achieved by its 2013 Guillermo del Toro directed predecessor. Look for it to see a big dip this weekend.
After five weeks perched at #1, Black Panther finally fell to second with $17 million (I said $17.9 million). Marvel is surely celebrating, however, as Panther is now the highest grossing Marvel Cinematic Universe film of all time with a total of $631 million – surpassing the $623 million made by 2012’s The Avengers.
I Could Only Imagine continued its highly impressive run in third place with $13.6 million (I was close at $13 million) to bring its two-week tally to $38 million. I look for it to experience a small decline over the Easter holiday.
Animated sequel Sherlock Gnomes had trouble detecting a solid family audience, opening in 4th place with a weak $10.6 million compared my $13.7 million projection. The seven-year gap between its predecessor Gnomeo and Juliet and this probably didn’t help.
Tomb Raider rounded out the top five in its disappointing run with $10.1 million (I was a touch higher at $11.2 million) for a ten-day tally of just $41 million.
Biblical drama Paul, Apostle of Christ failed to reach its intended audience in an 8th place opening at $5.1 million, on pace with my $5.5 million prediction.
YA romance Midnight Sun had a lackluster start with $4.1 million in 10th place, on target with my $4 million take.
Finally, the Steven Soderbergh iPhone shot thriller Unsane debuted in 11th place with $3.7 million, in line with my $3.9 million estimate.
This Easter weekend, God’s Not Dead: A Light in Darkness debuts in theaters. It is the third Christian themed drama in a franchise that began four years ago. Michael Mason directs a cast that includes David A.R. White, John Corbett, Shane Harper, Ted McGinley, Jennifer Taylor, Tatum O’Neal, rapper Shwayze, and Cissy Houston (mother of Whitney).
The Pure Flix release finds itself in direct competition with some similar genre fare. This is the third faith-based release in as many weeks. I Can Only Imagine will be in its third weekend and Paul, Apostle of Christ in its second. In 2014, God’s Not Dead premiered to $9.2 million and legged out splendidly to a $60 million domestic gross. Two years later, God’s Not Dead 2 couldn’t match it with a $7.6 million debut and only a $20 million overall total.
Even with the advantage of the Easter opening, the competition and dwindling fortune of part 2 could hinder this. I’ll predict it continues that downward trajectory.
God’s Not Dead: A Light in Darkness opening weekend prediction: $5.1 million
We have a quintet of pictures entering the marketplace this weekend and it may mean Black Panther is dethroned after five weeks atop the charts. They are: sci-fi sequel Pacific Rim Uprising, animated sequel Sherlock Gnomes, Biblical drama Paul, Apostle of Christ, YA romance Midnight Sun, and psychological thriller Unsane. You can peruse my detailed prediction posts on all of them here:
Even though I have the Pacific follow-up generating less coin than its 2013 predecessor, its haul should be enough to have it rise to the top. That said, Black Panther has continually defied expectations and held off other high-profile titles such as A Wrinkle in Time and Tomb Raider from getting to first place.
Sherlock Gnomes is a question mark in my view. Its predecessor – 2011’s Gnomeo and Juliet – had a solid $25 million opening, but that was seven long years ago. My lower teens estimate may nab it a third place showing.
If Sherlock fails to meet expectations, it could allow Tomb Raider or I Could Only Imagine to place third. The second weekend of Imagine should particularly be interesting to watch as it significantly topped all expectations and could be set for a small drop based on word-of-mouth. Raider, on the other hand, should lose arouns half its audience after a disappointing start.
Paul, Apostle of Christ is slated to open on only about 1400 screens and my $5.5 million estimate for it puts it outside the top 5. I also expect the other two newbies to debut weakly with Midnight Sun predicted at $4 million and Unsane at $3.9 million.
And with that, my top 5 estimates for the weekend ahead:
1. Pacific Rim Uprising
Predicted Gross: $23.4 million
2. Black Panther
Predicted Gross: $17.9 million
3. Sherlock Gnomes
Predicted Gross: $13.7 million
4. I Can Only Imagine
Predicted Gross: $13 million
5. Tomb Raider
Predicted Gross: $11.2 million
Box Office Results (March 16-18)
Black Panther held off Lara Croft and was #1 for the fifth consecutive weekend. It’s the first picture to accomplish that feat since Avatar eight years ago. The Marvel behemoth grossed $26.6 million (in line with my $25.7 million projection) to bring its total to $605 million. It currently sits at 7th on the all-time domestic earners list and this coming weekend, it should supplant The Avengers at #5 to become the highest grossing comic book adaptation ever in the United States.
Tomb Raider had to settle for the runner-up position with $23.6 million, shy of my $26.4 million prediction. The franchise reboot got off to a shaky start and future sequels appear questionable at best.
The box office story of the weekend was faith-based musical drama I Can Only Imagine, which astonished predictors like me with a third place opening of $17.1 million. I was, um, a bit lower at $5.4 million. Imagine has clearly captivated Christian audiences and it posted the largest per screen average of any pic in the top 10. With the Easter holiday approaching, it could be in for a bountiful road ahead.
A Wrinkle in Time dropped to fourth with $16.2 million (I said $16.4 million) in weekend #2, bringing its lackluster tally to $60 million. At this point, it appears questionable that it will reach $100 million domestically.
Love, Simon took the five spot with $11.7 million, a bit under my $13.3 million estimate. The coming-of-age drama did receive positive reviews and audience word-of-mouth is strong, so it could experience small declines in coming weekends.
I incorrectly had Game Night at #5 until Imagine upended that, but it grossed $5.6 million for sixth. My prediction? $5.6 million!
Finally, 7 Days in Entebbe failed to bring in an audience, debuting in 13th place with $1.5 million. On the bright side (?), it did top my $972,000 forecast.
Blogger’s Note (03/19): The reported 1400 theater count has caused me to downsize my Apostle prediction from $10.3 million to just $5.5 million.
Rising in theaters a week before the Easter holiday frame is Paul, ApostleofChrist. The Biblical drama casts Jim Faulkner as Saint Paul and Jim Caviezel as Saint Luke. The supporting cast includes Olivier Martinez and Joanne Whalley. Andrew Wyatt directs.
Faith based pictures are often tricky to project, but its pre Easter release date should only help. It also doesn’t hurt that Caviezel starred in the highest grossing (by far) genre entry, 2004’s ThePassionoftheChrist.
There is some competition for the same audience as the more contemporary Christian themed ICanOnlyImagine will be in its sophomore weekend. A decent comp for Apostle could be 2016’s Risen, which earned $11.8 million for its beginning. I’ll put it a bit under that.
Paul, ApostleofChrist opening weekend prediction: $5.5 million
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