Sony and Blumhouse are counting on horror fans to show up for AfrAId when it debuts over Labor Day weekend. From director Chris Weitz (whose varied filmography includes About a Boy, The Golden Compass, and The Twilight Saga: New Moon), the cast includes John Cho, Katherine Waterston, Havana Rose Liu, Lukita Maxwell, David Dastmalchian, and Keith Carradine.
At a brisk 84 minutes, the tale of an AI assistant gone rogue is Blumhouse’s latest hope for a genre breakout. They had a banner year in 2023 with M3GAN and Five Nights at Freddy’s. 2024 has been rougher with disappointments Night Swim and Imaginary.
AfrAId is unlikely to bring many real viewers in. For the extended holiday frame, it may struggle to reach double digits. I’ll say it does not.
AfrAId opening weekend prediction: $7.4 million (Friday to Monday projection)
Three and a half decades ago, Renny Harlin helmed the horror sequel A Nightmare on Elm Street 4: The Dream Master. He’s back in the genre with The Strangers: Chapter 1 on May 17th. It is the third feature in the franchise and the first of a trilogy that are all slated to hit multiplexes this year. Madelaine Petsch (best known for Riverdale), Froy Gutierrez, Rachel Shenton, Gabriel Basso, and Ema Horvath star.
In late May of 2008, The Strangers was a sleeper hit with a $20.9 million debut and $54.5 million overall domestic gross. A decade later, follow-up The Strangers: Prey at Night suffered diminished returns with a $10.4 million start and $24.3 million total.
Lionsgate is taking a gamble with their release strategy of chapter 2 and 3 shortly following. There’s a decent chance it won’t pay off. Scary movies have struggled in 2024. Titles like Night Swim, Imaginary, Immaculate, The First Omen, Abigail, and Tarot have either barely topped $10 million or come in below that figure. I figure The Strangers may experience a similar fate.
The Strangers: Chapter 1 opening weekend prediction: $9.1 million
The space station set sci-fi thriller I.S.S. is the only wide release debut in what should be a sluggish weekend at the box office. Our newcomer may struggle to make the top five and you can peruse my detailed prediction post on it here:
After a fetching start (more on that below), Mean Girls should remain #1 for the second weekend. However, with a weak B Cinemascore grade, a drop in the mid to high 50s is possible. It still might be the only title to get beyond $10 million as the typical January slowdown commences.
Jason Statham’s action thriller The Beekeeper, after its stronger than anticipated premiere, should be keeping its spot at #2 with a mid to high 40s decline.
The rest of the top five should consist of holiday leftovers with Wonka, Anyone but You, and Migration all experiencing meager dips.
Back to I.S.S. I’m just not seeing a launch of any magnitude and my $2.6 million forecast does indeed mean a showing outside the high five.
Here’s how I do see it:
1. Mean Girls
Predicted Gross: $12.6 million
2. The Beekeeper
Predicted Gross: $8.7 million
3. Wonka
Predicted Gross: $6 million
4. Anyone but You
Predicted Gross: $5.5 million
5. Migration
Predicted Gross: $4.9 million
Box Office Results (January 12-15)
It was a robust premiere for the latest take on Mean Girls as the musical comedy scored $33.6 million over the four-day MLK weekend. That’s over my $27.6 million prediction and at the peak end of its anticipated range.
The Beekeeper also exceeded expectations with $18.7 million, well over my $10.6 million projection. It proved to be a viable option for action fans despite bad weather and playoff football. P.S. – now that my Browns are out, go Texans (Buckeye CJ Stroud) or Lions (long suffering fanbase).
Wonka was third with $11 million, not matching my $12.9 million call. The hit of the holidays has amassed $178 million after five weeks with $200 million domestic in its sights.
Migration was fourth with $8.5 million (I said $8.3 million) as it approaches the century mark with $88 million in four weekends.
Anyone but You rounded out the top five and also grossed $8.5 million for its impressive four-week haul of $56 million. A went with a little more at $9.5 million.
Aquaman and the Lost Kingdom was sixth with $6.3 million, under my $7.6 million guesstimate, for $109 million overall since its Christmas weekend bow.
Badly reviewed horror flick Night Swim plummeted from 2nd to 7th with $5.4 million (I said $6.1 million) for two-week earnings of $20 million.
Finally, Biblical dramedy The Book of Clarence couldn’t find an audience. It was ninth with a mere $3 million compared to my projection of $5.5 million.
The four-day MLK weekend finds three new ride release entries with Mean Girls (based on the Broadway play that’s based on the 2004 comedy), action thriller The Beekeeper with Jason Statham, and Biblical dramedy The Book of Clarence. You can peruse my detailed prediction posts on the trio here:
Mean Girls should easily manage to be first #1 title released from 2024. That’s something Night Swim couldn’t do this weekend (more on that below). With an anticipated sizable female audience, Girls may take in low to high 20s over the Friday to Monday portion of the extended frame.
The Beekeeper could certainly exceed my expectations, but I have it barely clearing $10 million. That should put it in third behind the fifth weekend of Wonka.
If you look at previous MLK four-days, holiday leftovers can often have slight decreases or even small increases. That could be the case with rom com Anyone but You which has proven to be impressively durable since its Christmas bow. That said, Girls does serve as direct competition. I have it rising from fifth to fourth with Migration rounding out the top five.
I’m not expecting much out of The Book of Clarence and a mid single digits premiere puts it in eighth in my estimation.
The largest drop should belong to Night Swim. Sizable horror dips are common and it doesn’t help that reviews and word-of-mouth is underwater. A fall from 2nd to 8th is possible.
And with that, we will do a top 8 this time around. Keep in mind that all estimates are for Friday thru Monday…
1. Mean Girls
Predicted Gross: $27.6 million
2. Wonka
Predicted Gross: $12.9 million
3. The Beekeeper
Predicted Gross: $10.6 million
4. Anyone but You
Predicted Gross: $9.5 million
5. Migration
Predicted Gross: $8.3 million
6. Aquaman and the Lost Kingdom
Predicted Gross: $7.6 million
7. Night Swim
Predicted Gross: $6.1 million
8. The Book of Clarence
Predicted Gross: $5.5 million
Box Office Results (January 5-7)
Box office 2024 kicked off with Wonka wrapping up a third weekend atop the charts with $14 million, a bit below my $16.3 million take. In four weeks, the holiday hit has amassed $164 million with $200 million domestic in its sights.
As mentioned, Night Swim was a second place finisher with $11.7 million. That’s under my $14.1 million forecast, but still a fair showing considering the reported $15 million price tag. It is, however, well under what M3GAN accomplished for Universal/Blumhouse in the same frame last year.
Aquaman and the Lost Kingdom was third with $10.6 million, rising above my $8.3 million prediction. The DCU sequel finally hit $100 million after three weeks.
Migration was fourth with $9.9 million (I was higher at $12.8 million) as the animated offering has grossed $77 million since its Yuletide start.
Anyone but You continues to confound expectations with an 11% increase in its third go-round. With $9.7 million (exceeding my $6.7 million call), the total is $43 million and climbing.
The first box office weekend of the new year has Universal and Blumhouse diving in with their supernatural horror flick Night Swim. It’s the only newcomer out amongst holiday leftovers. You can peruse my detailed prediction post on it here:
My mid teens estimate for Swim puts it in contention for the top spot. If it underperforms, that could allow Wonka another frame atop the charts. There’s also the distinct possibility that it exceeds expectations as M3GAN did for the same studio and production company one year back. I landed on it coming in q a bit behind Wonka.
With Wonka holding the runner-up spot, Migration should stay in third with Aquaman and the Lost Kingdom sliding to fourth and Anyone but You rounding out the top five.
Here’s how I see it playing out:
1. Wonka
Predicted Gross: $16.3 million
2. Night Swim
Predicted Gross: $14.1 million
3. Migration
Predicted Gross: $12.8 million
4. Aquaman and the Lost Kingdom
Predicted Gross: $8.3 million
5. Anyone but You
Predicted Gross: $6.7 million
Box Office Results (December 29-31)
Wonka was the top confection for audiences with $22.6 million in its third frame as 2023 wrapped up. That’s right on target with my $22.4 million call as the musical origin tale has amassed $133 million thus far and stands as the holiday pic of the season.
Aquaman and the Lost Kingdom, as expected, fell to second with $18.2 million in its sophomore outing. A slight improvement over my $16.8 million forecast, it faces choppy waters compared to the massive grosses of its 2018 predecessor. Overseas grosses are fairly decent and it stands at $76 million stateside.
Migration had a nice hold in third with $17 million, on pace with my $17.9 million projection. The animated adventure from Illumination has formed a tally of $54 million after two weeks.
After a loud Christmas Day start, The Color Purple is settling down. It managed $11.7 million in its first full weekend in fourth, falling under my $15.4 million prediction. The musical has taken in $44 million since 12/25.
Rom com Anyone but You rounded out the top five and I incorrectly didn’t have it in that spot. With $8.7 million, it has surpassed estimates with $24 million in two weeks.
Another holiday offering that has exceeded anticipation is George Clooney’s The Boys in the Boat. The period piece sports drama was sixth with $8.4 million (I said $7.9 million) for $21 million total since Christmas Day.
Universal Pictures is the first studio to wade into the 2024 release calendar when Night Swim opens on January 5th. The supernatural horror pic is the debut feature length effort director Bryce McGuire, adapting his own 2014 short film. James Wan (currently helming his own H2O themed Aquaman and the Lost Kingdom in theaters) and Jason Blum produce. Wyatt Russell, Kerry Condon, Amélie Hoeferle, and Gavin Warren star.
The studio and production companies behind Swim had a massive hit in the same weekend in 2023 with M3GAN. That buzzy flick made off with $30 million in its initial frame and ended up with $95 million domestically.
Swim is not anticipated to log that much cash. Yet a gross in the mid to possibly high teens could make the new year’s inaugural release a decent sized success.
Night Swim opening weekend prediction: $14.1 million
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