The Coronavirus and The Movies

Let me start by stating the obvious – with COVID-19 or the Coronavirus dominating the worldwide news cycle, its impact on the moviegoing public is very far from the most important story. However, this is a blog focused on the world of film and especially the box office.

There is no doubt that COVID-19 has touched the cinematic universe this week and beyond. The major news in this space began a couple of days back when the latest James Bond pic No Time to Die was delayed from April 10th until November. Producers made no secret that Coronavirus was the reason. For a tentpole release of this stature to get delayed opens up the real possibility of others that could follow. On a smaller scale, the Dave Bautista comedy My Spy was pushed from next Friday to mid April.

News continued yesterday as the South by Southwest Festival in Austin was canceled. Scheduled to begin on March 16, SXSW serves as a launching pad for dozens of features and documentaries. In 2020, this included such high profile titles as David Lowery’s The Green Knight, Judd Apatow’s The King of Staten Island with Pete Davidson, and Michael Showalter’s The Big Sick follow-up The Lovebirds starring Kumail Nanjiani and Issa Rae.

We will see what the future brings as outside factors are certainly influencing how studios and festival organizers make decisions.

My Spy Box Office Prediction

Blogger’s Note (03/07): As of today, the release date for My Spy has been pushed back (again) from March 13th to April 17th. I am keeping the post up with my current $8 million prediction, but will post updates if the projection moves up or down.

From Guardians of the Galaxy to guarding a sassy 9-year-old girl, Dave Bautista stars in the action comedy My Spy next weekend. From director Peter Segal, maker of such hits as Tommy Boy, 50 First Dates, and Get Smart, the supporting cast includes newcomer Chloe Coleman, Kristin Schaal, and Ken Jeong.

Reviews are fairly decent with a current Rotten Tomatoes score of 64%. The pic has experienced delays as it was originally slated for last summer and then January. While Bautista is certainly recognizable from his wrestling days and role as Drax in the Guardians and Avengers series, he’s yet to prove he can open a picture. He’s not exactly in Dwayne Johnson territory.

A better comp could be last November’s Playing with Fire starring John Cena, which also catered to a family crowd. It opened with just under $13 million. However, Fire premiered during a more fruitful box office period. Competition is also considerable with the second weekend of Pixar’s Onward. Due to these factors, I spy a gross under double digits.

My Spy opening weekend prediction: $8 million

For my I Still Believe prediction, click here:

https://toddmthatcher.com/2020/03/03/i-still-believe-box-office-prediction/

For my Bloodshot prediction, click here:

https://toddmthatcher.com/2020/03/04/bloodshot-box-office-prediction/

For my The Hunt prediction, click here:

https://toddmthatcher.com/2020/03/05/the-hunt-box-office-prediction/