Focus Features hopes that audiences will be happy to attend Piece by Piece when it assembles in theaters October 11th. This is quite the interesting mashup of genres. From documentarian Morgan Neville, it is a biopic of music producer Pharrell Williams of the Neptunes told through Lego animation. Besides the central character, his musician friends Gwen Stefani, Kendrick Lamar, Timbaland, Justin Timberlake, Busta Rhymes, Jay-Z, Daft Punk, and Snoop Dogg lend their voices to the project.
After its premiere at Telluride, Piece generated mostly complimentary reaction. The RT score is 91% with Metacritic at 64. I’m not sure the reviews are strong enough that this will compete for Best Animated Feature at the Oscars.
With no significant buzz awards wise or elsewhere, I wonder who turns up for this. This isn’t really geared towards kids (and they could still be preoccupied with The Wild Robot). Adults aren’t likely clamoring for a Lego themed doc about the producer of “Hollaback Girl” and “Drop It Like It’s Hot”.
If this managed higher single digits for starters, Focus should consider it a victory. Slated for 1800 screens, I don’t think it gets there.
Piece by Piece opening weekend prediction: $5.4 million
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