Upgrade Box Office Prediction

Blumhouse Productions is out with its latest low-budget flick that hopes to generate high dollar figures when Upgrade debuts next weekend. The sci-fi horror revenge pic comes from director Leigh Whannell, best known for his involvement in the Insidious franchise (including directing its third chapter). Logan Marshall-Green, Betty Gabriel (best known as the creepy housekeeper in Get Out), and Harrison Gilbertson are among the cast. Early reviews have been decent as it currently stands at 73% on Rotten Tomatoes.

Upgrade is slated to open on a rather low 1400 screens and that will limit its potential. I would not anticipate this coming anywhere near the massive successes that Jason Blum and his studio have achieved with titles like the aforementioned Get Out, Split, or Happy Death Day. Instead it appears destined to premiere similar to BH Tilt’s lesser offerings like The Belko Experiment, The Green Inferno, or Incarnate – none of which managed to clear $5 million for their starts.

Upgrade opening weekend prediction: $2.8 million

For my Action Point prediction, click here:

https://toddmthatcher.com/2018/05/23/action-point-box-office-prediction/

For my Adrift prediction, click here:

https://toddmthatcher.com/2018/05/24/adrift-box-office-prediction/

Insidious: The Last Key Box Office Prediction

The first new wide release of 2018 is out next Friday when Insidious: The Last Key enters theaters. This is the fourth chapter in the franchise that began in 2011. Like Chapter 3, it’s a prequel to the events of the first two. In other words, no Patrick Wilson or Rose Byrne (the stars of the originals). James Wan, director and 1 and 2, produces with Adam Robitel behind the camera. Leigh Whannell, who’s served as writer for all of them, costars along with Lin Shaye, Angus Sampson, Josh Stewart, and Bruce Davison.

One factor that could assist The Last Key is the absence of horror flicks in the marketplace at the moment. That said, this franchise has been losing its luster. The 2011 original debuted to $13 million but legged out very nicely for its genre with an eventual $54 million gross. The 2013 sequel was the pinnacle with a terrific $40 million opening weekend and $83 million total tally. Chapter 3 in 2015 premiered to $22 million, but ended up as the lowest earner of the series with $52 million. 

I don’t see a compelling reason why part 4 will rebound. For comparison sake, I could see this performing similarly to 2014’s Paranormal Activity: The Marked Ones, which opened in the first weekend of January to just over $18 million. Like this, that was an entry in a franchise whose steam had dissipated. That number seems to be where Key fits best.

Insidious: The Last Key opening weekend prediction: $18.6 million

 

Insidious: Chapter 3 Box Office Prediction

Focus Features has had a nice little horror cash cow in the Insidious franchise and the third edition hits theaters Friday. Chapter 3 is a prequel and therefore original stars of its predecessors Patrick Wilson and Rose Byrne are nowhere to be found (in fact Byrne is busy this weekend with Spy).

Dermot Mulroney and Stefanie Scott headline with Leigh Whannell making his directorial debut after writing chapters 1 and 2. Insidious: Chapter 2 surprised prognosticators when it landed a $40 million debut in September 2013. It would be a bit of a shocker to see this follow up post that number, but you never know. I believe this will manage a start in the mid to high 20s, settling for second to Melissa McCarthy’s Spy.

Insidious: Chapter 3 opening weekend prediction: $26 million

For my Spy prediction, click here:

https://toddmthatcher.com/2015/05/30/spy-box-office-prediction/

For my Entourage prediction, click here:

https://toddmthatcher.com/2015/05/31/entourage-box-office-prediction/