Tag: Lee Cronin

Oscar Predictions: Lee Cronin’s The Mummy

Lee Cronin’s The Mummy is unwrapped this weekend in theaters with Warner Bros. looking to turn out horror fans for the franchise reboot. From Evil Dead Rise director Cronin, the cast includes Jack Reynor, Laia Costa, May Calamawy, Natalie Grace, and Verónica Falcón.

This is the third take on the series in just over a quarter century. We had the three Brendan Fraser flicks that began in 1999 and the poorly received reimagining with Tom Cruise in 2017. Reviews for this gorier interpretation of the material are so-so reviews with 54% on Rotten Tomatoes and a 46 Metacritic.

Only the first Fraser adventure got the Academy’s attention with a Best Sound nod. There’s one race where Cronin’s pic has a fair shot and that’s Makeup and Hairstyling. That branch of voters showed genre love last year to winner Frankenstein as well as Sinners and (mostly surprisingly) The Ugly Stepsister. If WB mounts a campaign, it’s at least a possibility to make the shortlist and perhaps make the eventual quintet. My Oscar Prediction posts will continue…

Lee Cronin’s The Mummy Box Office Prediction

Lee Cronin’s The Mummy looks to wrap up an impressive debut when it drops April 17th. While the Brendan Fraser and Tom Cruise versions of The Mummy saga concentrated more on adventure, Evil Dead Rise director Cronin is bringing the horror to this James Wan/Jason Blum coproduction. Jack Reynor headlines the cast which includes Laia Costa, May Calamawy, Natalie Grace, and Verónica Falcón.

This is the second reboot of this franchise in the 21st century. The 2017 Tom Cruise one was a box office and critical failure (confession: i think it’s kinda fun). Warner Bros would love to see a repeat of the $24.5 million that greeted Evil Dead Rise over the same April time frame three years ago.

That is probably a best case scenario and I suspect it won’t reach those levels. Estimates have this is in the low to mid teens. I’ll say it manages to land on the higher end of that range.

Lee Cronin’s The Mummy opening weekend prediction: $17.2 million

Evil Dead Rise Review

There’s one shining moment in Evil Dead Rise due to a bloodily gushing elevator and plenty of moments that are indistinguishable from other gory possession tales. That’s somewhat of a letdown for this franchise that is known for its demonically goofy trilogy that began the careers of Sam Raimi and Bruce Campbell over four decades ago. While some of its boo moments stand out, Rise falls short of its immediate predecessor which “re-imagined” the series a decade ago with Fede Alvarez directing.

The 2013 Dead iteration left a lot of the previous movies humor on the cutting room floor and Rise keeps that up. Lee Cronin takes over the directorial reigns and the mayhem moves from a cabin in the woods to an about to be condemned Los Angeles apartment complex. Ellie (Alyssa Sutherland) is a newly single mom to teenagers Danny (Morgan Davies), Bridget (Gabrielle Echols), and youngest child Kassie (Nell Fisher). They’re among the last denizens of their building slated for demolition. Beth (Lily Sullivan) is Ellie’s sister who is a guitar technician (according to her) or a groupie (according to her more responsible sibling). She drops in to visit to share some news (she’s preggers), but an earthquake shakes up and delays the announcement.

This act of nature also leads to the discovery of a Book of the Dead tome locked away in a vault. As with previous volumes, the reading material causes wicked forces to possess those near it. Ellie is the first to fall prey to its devilish influence.

Besides the Shining elevator material that would not be advisable for those with hemophobia, there’s also the grisliest use of a wood chipper since Fargo. The picture’s connection to its own franchise is mostly in name only and the fact that they all feature chainsaws. Its makeup effects and choreographing of red splatter is first-rate. You could say the work of the technicians behind Evil Dead Rise is just fine. I suspect, due to its lack of originality, it’ll have less groupies than the others.

**1/2 (out of four)

Evil Dead Rise Box Office Prediction

Evil Dead Rise books passage into multiplexes ten years after Sam Raimi’s franchise was rebooted the first time around to lively box office results. Like its 2013 predecessor (which this is not a sequel to), it premiered to praise at South by Southwest in March. Lee Cronin directs a cast including Lily Sullivan, Alyssa Sutherland, and Morgan Davies.

The original Evil Dead from 1981, its 1987 sequel, and 1993’s Army of Darkness from Raimi and star Bruce Campbell are horror comedy classics with deeply devoted followings. When Fede Álvarez’s reboot arrived a decade ago, it received some criticism for lacking the humor of the original trilogy. Nevertheless it debuted to $25 million and that turned out to be a front loaded start as it ended with $54 million domestically.

Rise‘s reviews are far stronger with a Rotten Tomateos score of 94% (compared to 63% for 2013’s effort). While audiences have certainly seen their share of the genre as of late with Scream VI, Renfield, and The Pope’s Exorcist, the brand name and solid buzz might mean $20 million plus is doable. That said, the market is feeing oversaturated and low to mid teens could be the result.

Evil Dead Rise opening weekend prediction: $16.7 million

For my Guy Ritchie’s The Covenant prediction, click here:

Guy Ritchie’s The Covenant Box Office Prediction

For my Beau Is Afraid prediction, click here:

Beau Is Afraid Box Office Prediction