November 17-19 Box Office Predictions

A quartet of new titles enter the pre-Thanksgiving frame marketplace with prequel The Hunger Games: The Ballad of Songbirds & Snakes expected to lead the way and DreamWorks Animation’s threequel Trolls Band Together in the runner-up spot. We also have Eli Roth’s slasher flick Thanksgiving and Taika Waititi’s sports dramedy Next Goal Wins out. You can peruse my detailed prediction posts on them here:

All four Hunger Games titles (released from 2012-15) debuted to over $100 million, but that streak is sure to end with Songbirds. It may only fly to around $50 million and I’ve got it achieving just a smidge under that.

Barring a significant Hunger underperformance, Trolls should settle for #2 in the mid 20s as it hopes to leg out impressively in future holiday weekends.

The Marvels experienced a historically low start for an MCU offering (more on that below). With a weak B Cinemascore grade, it could be headed for a catastrophic fall in the mid 60s or more in its sophomore frame (similar to The Flash this summer). That’s not the comparison it wanted and it likely means a third place showing.

I’ll say Thanksgiving carves up a little over $10 million and that would put it in fourth. The news is bleaker for the frequently delayed Next Goal Wins as it failed to generate awards buzz on the fest circuit and seems to have little heat attached to it. I’m putting it in sixth behind Five Nights at Freddy’s in weekend #4.

Here’s how I see it shaking out:

1. The Hunger Games: The Ballad of Songbirds & Snakes

Predicted Gross: $48.3 million

2. Trolls Band Together

Predicted Gross: $26.7 million

3. The Marvels

Predicted Gross: $15.6 million

4. Thanksgiving

Predicted Gross: $11.4 million

5. Five Nights at Freddy’s

Predicted Gross: $4.5 million

6. Next Goal Wins

Predicted Gross: $3.8 million

Box Office Results (November 10-12)

It was indeed the worst of times for the Marvel Cinematic Universe as The Marvels had the lowest debut of all 33 franchise entries dating back to the summer of 2008. Captain Marvel and team made off with a mere $46.1 million, right on pace with my $46.3 million (my projection kept dwindling in the week leading up to its premiere). That’s the worst MCU kickoff by a pretty wide margin as the previous record was held by 2008’s The Incredible Hulk at $55 million. A series that once seemed indestructible is no longer as comic book movies have had a tough 2023 in multiplexes. As mentioned, the B Cinemascore indicates crowds aren’t digging the product.

Five Nights at Freddy’s, after two weeks atop the charts, was second with $8.9 million (a bit ahead of my $7.4 million take). The three-week tally is up to $127 million.

Taylor Swift: The Eras Tour was third with $6 million as took a heftier drop (over 50%) that I figured in its fifth weekend. The record setting concert pic total is $172 million.

In a surprising development, Priscilla was fourth in its sophomore go-round. The biopic increased its theater count and fell only 5% to $4.7 million for $12 million overall. I incorrectly had it outside the top five.

Killers of the Flower Moon was fifth with $4.5 million in weekend four. My guess? $4.5 million for $59 million in the bank.

The Holdovers expanded to nearly 800 screens and the Oscar hopeful made $3.2 million for sixth (I said $3 million).

Finally, faith-based musical Journey to Bethlehem got off to a rougher journey than I forecasted. It was seventh with $2.4 million and I thought it would double that figure with $4.8 million.

And that does it for now, folks! Until next time…

November 10-12 Box Office Predictions

Blogger’s Update II (11/08): I am lowering my The Marvels prediction from $62.3 million to $46.3 million and that gives it the lowest MCU premiere ever.

**Blogger’s Update (11/07): It turns out Taylor Swift: The Eras Tour is indeed staying in theaters and I’m putting it in second with an anticipated drop in the mid 30s

The Marvel Cinematic Universe should have no trouble hitting #1 again with The Marvels, but the premiere is expected to be well on the low end of the now 33 pics in the franchise. We also have the faith-based musical Journey to Bethlehem and the wide expansion of Oscar hopeful The Holdovers out. You can peruse my detailed prediction posts on the trio here:

As of now, I have The Marvels having the third lowest MCU opening in its decade and a half run. It could possibly have the smallest of them all if it debuts below the $55 million that The Incredible Hulk (the second feature of the bunch) started with in 2008. **Keep an eye on this post through Thursday to see if my projection dwindles.

Five Nights at Freddy’s, after two weeks atop the charts, should slide to second. Its sophomore frame saw a gigantic plummet (more on that below). The third weekend shouldn’t be as dramatic a fall, but the 60-65% range is certainly possible.

Taylor Swift: The Eras Tour, per a previous announcement, is allegedly finished with its box office run after amassing $166 million domestically and easily setting concert pic records. That’s why you won’t find it in my projected five. If that dynamic changes, I’d place it in third or probably even second.

The 3-5 spots, therefore, should be a mix of Killers of the Flower Moon, Journey to Bethlehem, and The Holdovers and you could make decent arguments for the order. I’ve got it close.

Here’s how I see it shaking out:

1. The Marvels

Predicted Gross: $46.3 million

2. Taylor Swift: The Eras Tour

Predicted Gross: $8.8 million

3. Five Nights at Freddy’s

Predicted Gross: $7.4 million

4. Journey to Bethlehem

Predicted Gross: $4.8 million

5. Killers of the Flower Moon

Predicted Gross: $4.5 million

6. The Holdovers

Predicted Gross: $3 million

Box Office Results (November 3-5)

November began with a whimper with the worst frame of 2023 thus far. As you may recall, this was the weekend Dune: Part Two was supposed to come out before its pushback to spring 2024.

That left Five Nights at Freddy’s in first place despite a gargantuan 76% drop to $19 million. I was more generous at $27.6 million. Even with its clearly front loaded business, the PG-13 horror flick (which is also available on Peacock) has delivered $113 million in its first ten days of release.

With scant competition in the marketplace, Taylor Swift: The Eras Tour eased just 12% for second place with $13.5 million. That remarkable hold placed it well above my $8.3 million take. As mentioned, it has finished (?) its run at $166 million as streamers mount a bidding war for the rights.

Killers of the Flower Moon also held better than I figured for third in its third weekend with $6.8 million. I went with $5.8 million. The Oscar contender has taken in $52 million.

Priscilla performed respectably in fourth with $5 million, besting my $3.9 million call. The biopic had a similar per theater average to Ms. Swift’s fourth frame gross. The performance represents earnings at the top end of its anticipated range.

I incorrectly didn’t make a call for Radical, the well-reviewed dramedy with Eugenio Derbez. It rounded out the top five with $2.6 million on just over 400 screens. That gave it the highest average of any movie in the top ten.

My #5 pick was After Death at $3.2 million. Yet it was all the way down in 8th (behind The Exorcist: Believer and PAW Patrol: The Mighty Movie) with $2 million after its 60% slide.

Finally, I had the Meg Ryan rom com What Happens Later (a phrase not used in many years) making $1.7 million. It came in slightly below that at $1.5 million for ninth position.

And that does it for now, folks! Until next time…

Journey to Bethlehem Box Office Prediction

Production company Affirm Films is hoping faith-based viewers make a destination trip to Journey to Bethlehem on November 10th. The live-action musical marks the directorial debut of Adam Anders with a cast including Fiona Palomo, Milo Manheim, Lecrae, and Antonio Banderas.

Slated to open on approximately 1800 screens, Bethlehem is a tricky one to project. Pics catering to a Christian audience can certainly rise above expectations. Yet I suspect this one (if it gets solid word-of-mouth) could play steadily throughout the holiday season and maybe not post an overly impressive opening.

Recent Affirm titles include Big George Foreman, Overcomer, and Paul, Apostle of Christ. None of them opened to over $10 million. I’ll project this doesn’t either and it may not make half of that, but we’ll say how it legs out.

Journey to Bethlehem opening weekend prediction: $4.8 million

For my The Marvels prediction, click here:

For my The Holdovers prediction, click here: