Lionsgate Films is currently reeling from Borderlands performing a box office belly flop. On August 23rd, they hope The Crow reboot flies higher with moviegoers. Bill Skarsgård trades in the Pennywise makeup for the comic book based vigilante hero first made famous onscreen 30 years ago by Brandon Lee (who was killed in an onset tragedy during filming). Costars include FKA Twigs, Danny Huston, and Josette Simon. Rupert Sanders, who was behind the camera on Snow White and the Huntsman and Ghost in the Shell, directs.

While this is the fifth feature in the franchise, it is the first in nearly 20 years. Fun fact: Skarsgård is the fifth actor to play the title role following Lee, Vincent Perez, Eric Mabius, and Edward Furlong. The last two entries from 2000 and 2005 experienced limited theatrical runs before going the direct-to-video route.

1994’s original gained plenty of notoriety due to the death of its lead. It also struck a chord with youth culture and was assisted by a hit soundtrack. Fans of that picture are three decades older and probably have little interest in this long-in-development project which at times had Bradley Cooper, Jason Momoa, and others attached.

The marketing campaign seems muted. General brand recognition could get this to $10 million, but it may fall a bit under that. That’s not much to crow about considering the reported $50 million budget.

The Crow opening weekend prediction: $7.4 million

For my Blink Twice prediction, click here:

Blink Twice Box Office Prediction

For my The Forge prediction, click here:

The Forge Box Office Prediction