Fifty Shades Darker Box Office Prediction

Two years ago, the film version of the E.L. James novel Fifty Shades of Grey made a killing in theaters. This prompted the back to back shooting of second and third sequels Fifty Shades Darker and Fifty Shades Freed. Next weekend, Darker hits screens and hopes to keep the momentum going.

Dakota Johnson and Jamie Dornan are back in the roles of Anastasia Steele and Christian Grey as their, shall we say, unique love life is further explored. Costars include Marcia Gay Harden, Kim Basinger, Luke Grimes, and Rita Ora. James Foley takes over directorial duties from Sam Taylor-Johnson (Foley will also helm the third installment out in February 2018).

The initial pairing of these kinky leads led to a box office bonanza in February 2015 when Grey took in an astonishing $85 million in its first weekend with an eventual domestic haul of $166 million.

Early tracking suggests Darker is highly unlikely to compete with that opening frame gross. In fact, it’s been speculated that this follow-up may only earn about half that number. This sounds about right. While Grey easily took the #1 spot out of the gate, this opens against The Lego Batman Movie and probably won’t whip that serious competition. I’ll say Darker gets to the mid 40s for its start, which is still pretty solid considering its reported $55M budget.

Fifty Shades Darker opening weekend prediction: $44.8 million

For my The Lego Batman Movie prediction, click here:

https://toddmthatcher.com/2017/02/02/the-lego-batman-movie-box-office-prediction/

For my John Wick: Chapter 2 prediction, click here:

https://toddmthatcher.com/2017/02/02/john-wick-chapter-2-box-office-prediction/

Fifty Shades of Grey Movie Review

I went into Fifty Shades of Grey with the same open minded attitude that its central character Anastasia Steele (Dakota Johnson) goes into with her unconventional relationship with Christian Grey (Jamie Dornan). I was completely unfamiliar with the source material, though certainly aware of the wild popularity of the E.L. James novel it’s based upon. And I knew the breathless anticipation of its fans due to their love of the book. I’ve heard some writers claim that this film adaptation improves on the novel and I’m skeptical. 1) That’s normally not the case and 2) It must be a really bad book.

Fifty Shades is essentially a soft core porn with higher production values and admittedly lovely cinematography. The soundtrack is decent too. This is where my praise ends. The picture is also a boring and overlong melodrama with subpar acting and a one note screenplay that utterly fails to generate any genuine interest in the leads.

Anastasia is an about to be college grad majoring in English literature who meets Christian, a wealthy business magnate. Sparks fly in short order and she soon learns that his sexual tastes lie in the world of sadomasochism and bondage. Not only is Anastastia not accustomed to that world, she’s still a virgin. This sets off a crisis of conscience for Ms. Steele that goes on and on and interminably on. One minute she’s into it. The next she isn’t. Christian does what he can to get her into it while yawningly explaining his troubled backstory. We meet both of their families who add nothing. The next crisis of conscience arrives. Tears flow. Beyoncé song. Sex scene. Repeat.

Even when certain films or novels become cultural phenomenons, which this is, and I don’t enjoy them – I can usually understand why they became so popular. I’m stumped with Fifty Shades of Grey. As mentioned, there’s little that separates it from a Cinemax flick that airs at two in the morning. At least those pics know they’re trash. Perhaps some roles will come Johnson and Dornan’s way to show their capabilities but we don’t see it here. For all the talk about punishment in the two hours of this movie, we the audience receive the lion’s share of it. Not in a good way either.

* (out of four)

Fifty Shades of Grey Box Office Prediction

This President’s and Valentine’s Day weekend, Fifty Shades of Grey is expected to capture the full attention of many moviegoers, especially the female audience. Based on the E.L. James phenomenon of a bestseller, Sam Taylor-Johnson directs the film adaptation with relative unknown actors Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey. With its well known source material, this erotic drama should whip all competitors and clamp down on the #1 spot. The figure of over $50 million out of the gate are probably safe words for how this will perform.

Universal Pictures is shrewdly releasing the project on Valentine’s weekend and there are already two sequels reportedly in the works. While Shades is unlikely to approach the all time February opening of The Passion of the Christ at $83 million, it could flirt with the $69 million #2 of the month opening that was last year’s LEGO Movie. It might not quite get there, but it should surpass Hannibal’s $58 million debut to overtake the number three record domestic haul for February.

I’ll predict Fifty Shades of Grey gets off to a very healthy start with its legions of mostly female fans. It may not hold up too well in subsequent weekends, but with its smallish $40 million budget, it won’t matter much.

Fifty Shades of Grey opening weekend prediction: $63.1 million

For my Kingsman: The Secret Service prediction, click here:

https://toddmthatcher.com/2015/02/07/kingsman-the-secret-service-box-office-prediction/