This Is The End Box Office Prediction

It seems like every summer, there’s a breakout R-rated comedy or two that hits it big at the box office. Wedding Crashers. Knocked Up. Superbad. The Hangover. Bridesmaids. Horrible Bosses. Ted.

This Is the End has the potential to be 2013’s contender in the category. It features a who’s who of contemporary comedic starts playing themselves as the apocalypse nears. We’ve got Seth Rogen and James Franco. Danny McBride and Jonah Hill. Michael Cera and Jay Baruchel. And many more – even Emma Watson and Rihanna are in the house!

Early reviews for End have been very positive and it apparently delivers on its clever premise. The trailers have been quite funny. So… how big could it open?

This is a tough one and its release date is a factor. End opens on Wednesday, so my prediction will reflect my five-day estimate. There is no doubt in my mind that the Wednesday opening is due to a certain superhero flick opening Friday. This allows End two days of grosses without Superman in competition. I made my prediction for Man of Steel yesterday on the blog and that post can be found here:

https://toddmthatcher.wordpress.com/2013/06/09/man-of-steel-box-office-prediction/

Man of Steel absolutely provides direct competition for This Is the End. They are both going after a similar demographic. If End were able to bring in $45 million or over for the five-day, that should be considered a major victory. I’m not convinced it goes that high, though it’s certainly possible. As much as I’ve enjoyed the film’s marketing campaign, I truly wonder whether its concept may seem a little insider-ish for some moviegoers. For instance, I’m not sure it has the broad appeal of last summer’s Ted, which opened to $54 million (that’s a three-day gross). And with Superman in the way, there might be some viewers who simply choose to make that film their weekend entertainment.

Still, This Is the End should have a solid debut and, based on early critical reaction, could have nice legs in the coming weeks.

This Is the End opening prediction (five-day gross): $38.6 million

That’s all for now! On Wednesday, I’ll have my predictions for the Top Five of the weekend.

2013 Comedy Summer Movie Preview: Vaughn&Wilson, McCarthy, Rogen, and Wiig

Every summer, we usually see a major breakout comedy that connects with audiences across the board. Last season, it was Ted which earned $218 million. In 2011, it was The Hangover Part II with $254 million, as well as Bridesmaids ($169M) and Horrible Bosses ($119M). In 2010, Grown Ups brought in $162 million. In 2009, the original Hangover grossed $277 million and The Proposal made $163 million.

This summer, there’s no shortage of contenders. The comedy winner could be The Hangover Part III and that film was already covered in my sequels blog post. However, that film faces serious challengers, particularly from two titles:

From Bridesmaids director Paul Feig comes The Heat, a buddy cop comedy starring Sandra Bullock and Melissa McCarthy. This is Bullock’s first headlining role since her Oscar winning turn in The Blind Side. Added to that, McCarthy is a hot commodity right now with her spring comedy Identity Thief well exceeding analysts expectations. The Heat could easily post Bridesmaids size numbers when it opens June 28th.

We also have The Internship, which reteams Vince Vaughn and Owen Wilson. Their first collaboration was, of course, Wedding Crashers. That came out in the summer of 2005 and grossed an astonishing $209 million. If The Internship delivers, it could be a real factor in the top comedy discussions. It’s out on June 7th.

These three titles are likely to have a healthy competition for the top spot (Grown Ups 2 is probably poised to earn between $100-$125 million and has also been covered in my sequels write-up).

There are plenty of other comedies that will attempt to bring crowds in. Two high-profile entries have yet to release a trailer: the road trip flick We’re the Millers (August 9) with Jason Sudeikis and Jennifer Aniston and Girl Most Likely (July 19), which brings us Kristin Wiig’s first starring role since Bridesmaids. 

Then we have This is the End (June 12), which has Jonah Hill, James Franco, Seth Rogen, Danny McBride, Michael Cera, and others playing themselves in an end of the world scenario. The trailers are pretty damn funny and I’m particularly looking forward to this one. End could be a major breakout player if it’s as funny as its potential suggests.

The Tyler Perry factory brings us Peeples (May 10) starring the very funny Craig Robinson, who also is featued in This is the End. It basically looks like the Tyler Perry version of Meet the Parents, which his name alone will likely mean solid grosses.

The coming of age flick The Way, Way Back (July 5) with Steve Carell received rave reviews at Sundance and is being looked at as a potential sleeper hit.

And Woody Allen brings us his movie a year with Blue Jasmine (July 26) with Cate Blanchett and Alec Baldwin. Two years ago, Woody had an unexpected hit with Midnight in Paris. However, last summer his To Rome with Love tanked. No trailer is available at press time.

All in all, there are plenty of comedies to choose from this summer. If some Hangover fatigue occurs (something which I believe is possible), don’t be surprised to see Bullock and McCarthy as the comedy champions of the season.