February 11-13 Box Office Predictions

It’s been pretty easy to predict each weekend’s #1 film for a while – a lot of Spidey, a one-week interruption by Scream, and Johnny Knoxville and his pranksters in Jackass Forever. That gets a little more complicated this time around as three new pics enter the marketplace: Kenneth Branagh’s Murder on the Orient Express follow-up Death on the Nile, the Jennifer Lopez/Owen Wilson musical rom com Marry Me, and the latest Liam Neeson revenge saga Blacklight. You can peruse my detailed prediction posts on the trio right here:

Death on the Nile Box Office Prediction

Marry Me Box Office Prediction

Blacklight Box Office Prediction

Let’s start with Blacklight. Had this Neeson led tale (his granddaughter gets taken in it) come out in February a decade ago, we might be having a different conversation. However, grosses for these genre exercises with the actor have dwindled over the past couple of years (see Honest Thief and The Marksman). Therefore my $3.8 million estimate puts it at the tail end of the top five.

Then there’s Marry Me. It’s shrewdly placed during Valentine’s Day weekend where couples could be searching out something to view on date night. They will have the opportunity to do so with Marry Me in the theater and on Peacock and that could eat into the earnings. I have it barely topping double digits, but will admit that it could over perform and even snatch the #1 spot.

Jackass Forever is the fifth feature in the 20-year-old franchise and the fifth to open at #1. Looking over previous sophomore frame dips for earlier pics, I was surprised at their low drops. For 2002’s Jackass: The Movie, it was 44%.  2006’s Jackass: Number Two fell 49% while 2010’s Jackass 3D was the steepest at 57% (it was coming off a massive $50 million premiere). Spinoff Bad Grandpa in 2013 only had a 37% decline. I’ll say Forever loses about 50% That could be good enough for anywhere from the 1-3 slot depending on how Nile and Marry pan out. There could be a photo finish for that two spot.

Murder on the Orient Express tracked a solid $28 million haul just over four years ago. Yet it didn’t leg out particularly well and I question whether audiences are truly excited for another dose of Hercule Poirot and his many suspects. I suspect it should still make around half of what its predecessor took in. That would get it to #1, but we’re in a situation where we could have three genuine contenders for the top spot.

Spider-Man should stay in the top five with Moonfall potentially dropping out. The Roland Emmerich disaster tale managed just a C+ Cinemascore grade to go with its weak opening. A sophomore fall in the 60% range appears likely.

It’s also worth noting that there’s a certain game between the Bengals and Rams taking place Sunday. We usually don’t see three high-profile releases on Super Bowl weekend and it’s fair to assume grosses will take a hit on that date.

Here’s how I see it shaking out for your top 6:

1. Death on the Nile

Predicted Gross: $14.3 million

2. Jackass Forever

Predicted Gross: $11.3 million

3. Marry Me

Predicted Gross: $11.2 million

4. Spider-Man: No Way Home

Predicted Gross: $7.1 million

5. Blacklight

Predicted Gross: $3.8 million

6. Moonfall

Predicted Gross: $3.5 million

Box Office Results (February 4-6)

The Jackass franchise is five for five when it comes to opening #1 at the box office. Jackass Forever performed in line with estimates at $23.1 million, a touch ahead of my $21.8 million projection. It ranks fourth in terms of the quintet of debuts (just ahead of the original), but it’s certainly an impressive number given the circumstances.

As for Roland Emmerich’s disaster pic Moonfall… not so much. The big budget ($140 million) lunar saga cratered with only $9.8 million (I went higher with $12.8 million). As mentioned above, expect a precipitous drop in its sophomore frame.

Spider-Man: No Way Home was third with $9.5 million, swinging a bit above my $8.1 million take. The total has reached $748 million as it inches ever closer to 3rd domestically all-time (currently held by Avatar with $760 million).

Scream was fourth with $4.7 million (I said $4.4 million) and it’s scared up an overall tally of $68 million.

Sing 2 rounded out the top five with $4.2 million compared to my $3.6 million estimate. Total is $139 million.

And that does it for now, folks! Until next time…

Jackass Forever Box Office Prediction

Johnny Knoxville and his band of merry pranksters are back again in Jackass Forever, opening February 4th. It is the fourth theatrically released Jackass saga and it follows 2013’s successful spinoff Bad Grandpa. Jeff Tremaine is back in the director’s chair along with familiar pain enthusiasts Steve-O, Wee Man, Chris Pontius, Dave England, Danger Ehren, Preston Lacy, and Bam Margera (who was fired from production but remains onscreen). There’s celebrity cameos from Eric Andre, Shaquille O’Neal, Machine Gun Kelly, and Tyler, the Creator.

The boys aren’t boys anymore as Knoxville is 50 and Forever will be a test of the franchise’s durability. Back in 2002, part one (which stemmed from the smash MTV show) made $22 million for its start. The first sequel in 2006 made off with $29 million in its opening while 2010’s Jackass 3D easily hit the series high point with a $50 million debut. By 2013, any doubts about the Jackass bankability were wiped away when Bad Grandpa hit $32 million out of the gate.

Younger viewers, eight years after the last installment, may not be as familiar with the brand. However, I’m hesitant to bet against them. No Jackass tale has premiered with less than $20 million and my hunch is that this won’t either. Low to mid 20s sounds about right.

Jackass Forever opening weekend prediction: $21.8 million

For my Moonfall prediction, click here:

Moonfall Box Office Prediction

The Fade of a Jackass

While most box office forecasters such as myself will rightfully pontificate on the continued failure of Solo: A Star Wars Story (it’s fading badly in its sophomore frame after a disappointing debut), there’s another story this weekend. This one involves the highly dwindling fortunes at multiplexes of Mr. Johnny Knoxville.

The MTV show “Jackass” premiered in 2000 and quickly became a sensation with younger viewers glued to Knoxville’s dangerous and often hilarious stunts. Paramount didn’t wait long before taking the half hour program and expanding it to the silver screen. In 2002, Jackass: The Movie debuted to $22 million and grossed $64 million overall domestically. Four years later, Jackass: Number Two improved upon its predecessor’s performance with $29 million for its start and $72 million total. In 2010, the gravy train kept on rolling as Jackass 3D made an astonishing $50 million out of the gate and earned $117 million by the end of its franchise best run.

In 2013, Jackass Presents: Bad Grandpa was a bit of a question mark. It wasn’t an official entry in the series and was a test of Knoxville’s potency as his signature series had reached its conclusion. However, Bad Grandpa answered any questions with a strong $32 million debut and $102 million overall gross.

Since that time half a decade ago, Knoxville has been largely absent from the big screen. This weekend’s Action Point was a hoped for return to box office dominance. After all, it combines the stunt work and R rated comedy that he’s known for.

Last week, my initial projection for Point put it in the low double digits – far from the $20 million plus dollars of his previous works. By Thursday, that prediction had dropped to a measly $6.6 million. And now early numbers from the weekend suggest that Action Point will only make $2 million, putting it in 10th place and below the fifth weekend of Overboard.

What on earth happened? In my original projection, I asked if Knoxville’s audience had outgrown him. The answer seems to be a resounding yes. It also didn’t help that Paramount didn’t even have faith enough in it to screen for critics (its current Rotten Tomatoes score is just 16%). Perhaps its concept wasn’t interesting to even his fans. After all, a demented Grandpa is easier to grasp.

The huge failure here calls to question Knoxville’s future at the box office. Maybe it’s time to get the whole Jackass crew together for a reunion and see what happens… because there’s no doubt the amusement park in Action Point is permanently closed.