August 9-11 Box Office Predictions

Blogger’s Updates (08/08): Two updates for the newcomers on the eve of their premieres. Bumping It Ends with Us from $39.8 million to $43.8 million and downsizing Borderlands from $11.3 million to $8.1 million.

After the 8th best second weekend of all time at the domestic box office, Deadpool & Wolverine should rule the charts for a third frame. Yet the most serious competition for Ryan Reynolds thus far will come from his wife Blake Lively. That’s courtesy of the romantic drama It Ends with Us based on the bestseller from Colleen Hoover. Its breakout potential could cause it to over perform even beyond my forecast. We also have the video game based sci-fi action comedy Borderlands with Cate Blanchett and Kevin Hart. My detailed prediction posts on both newbies can be found here:

It Ends should begin with impressive numbers. The source material looks to bring in a sizable female audience who have been underserved in these summer months. My low to mid 30s call puts it easily in second and I could envision it going even higher.

I’m not expecting fireworks for Borderlands. Despite its video game series being popular, my low double digits take would place it in fourth behind the fourth go-round for Twisters.

Deadpool & Wolverine should lose about half its sophomore weekend crowd and that would give it high 40s for a third championship session.

Despicable Me 4 may only fall one slot to fifth. The percentage drop should be meager compared to M. Night Shyamalan’s Trap. His latest thriller underwhelmed (more on that below) and I foresee it plummeting around 60% to sixth place.

Here’s how I see that top 6 playing out:

1. Deadpool & Wolverine

Predicted Gross: $49.6 million

2. It Ends with Us

Predicted Gross: $43.8 million

3. Twisters

Predicted Gross: $13.9 million

4. Despicable Me 4

Predicted Gross: $8.6 million

5. Borderlands

Predicted Gross: $8.1 million

6. Trap

Predicted Gross: $6.1 million

Box Office Results (August 9-11)

As mentioned, Deadpool & Wolverine managed the 8th largest weekend #2 with $96.8 million, easily clawing beyond my $84.6 million prediction. The MCU mashup has amassed $395 million in only ten days.

Twisters held tight in second with $22.8 million, blowing past my $18.1 million estimate. In three weeks, the sequel has hit $195 million with $200 million coming this week.

Mr. Shyamalan’s Trap performed in line with predecessors Old and Knock at the Cabin. In third place, the $15.4 million gross was under my $19.2 million projection. This opening is certainly on the lower end of the expected range and the C+ Cinemascore grade suggests the aforementioned large drop is coming.

Despicable Me 4 was fourth with $11.4 million compared to my $9.4 million call. The five-week total is $314 million.

Inside Out 2 rounded out the top five with $6.8 million for $626 million so far in eight weeks. I incorrectly had it outside the high five.

That’s because the family friendly and poorly reviewed Harold and the Purple Crayon couldn’t draw its crowd. With $6 million in sixth place, it fell under my $7.6 million prediction.

And that does it for now, folks! Until next time…

It Ends with Us Box Office Prediction

Blogger’s Update (08/08): On the eve of its premiere, bumping my estimate from $39.8 million to $43.8 million

Blake Lively’s husband Ryan Reynolds will certainly have the largest summer 2024 opening with Deadpool & Wolverine, but her romantic drama It Ends with Us could be poised for an impressive beginning. Based on a 2016 novel by Colleen Hoover that was a huge bestseller, Lively costars with Justin Baldoni. He also handles directorial duties. The supporting cast includes Jenny Slate, Hasan Minhaj, and Brandon Sklenar.

Originally set for release in February, then June, and finally settling on the August date, Ends should be shrewd seasonal counter programming. The Sony release could perform similarly to last year’s Where the Crawdads Sing. It was also based on a wildly popular book. Opening to $17 million in July 2022, it eventually legged out to $90 million domestically.

Ends might even be more front loaded. Some estimates have this in the $25 million range. My hunch is to go higher in the upper 30s to even low 40s.

It Ends with Us opening weekend prediction: $43.8 million

For my Borderlands prediction, click here: