Three and a half decades ago, Renny Harlin helmed the horror sequel A Nightmare on Elm Street 4: The Dream Master. He’s back in the genre with The Strangers: Chapter 1 on May 17th. It is the third feature in the franchise and the first of a trilogy that are all slated to hit multiplexes this year. Madelaine Petsch (best known for Riverdale), Froy Gutierrez, Rachel Shenton, Gabriel Basso, and Ema Horvath star.
In late May of 2008, The Strangers was a sleeper hit with a $20.9 million debut and $54.5 million overall domestic gross. A decade later, follow-up The Strangers: Prey at Night suffered diminished returns with a $10.4 million start and $24.3 million total.
Lionsgate is taking a gamble with their release strategy of chapter 2 and 3 shortly following. There’s a decent chance it won’t pay off. Scary movies have struggled in 2024. Titles like Night Swim, Imaginary, Immaculate, The First Omen, Abigail, and Tarot have either barely topped $10 million or come in below that figure. I figure The Strangers may experience a similar fate.
The Strangers: Chapter 1 opening weekend prediction: $9.1 million
A pair of newcomers attempts to dethrone Godzilla x Kong: The New Empire from its perch atop the charts after a terrific Easter start. We have Dev Patel’s action thriller Monkey Man and horror prequel The First Omen out and you can peruse my detailed prediction posts on them here:
Neither is likely to dislodge the Warner Bros monster mash from a second frame in first after its massive launch (more on that below). I expect New Empire to have a rather large drop in the high 50s to low 60s.
With the caveat that scary movies can exceed expectations and The First Omen could surprise, I do see Monkey Man managing a runner-up showing in the mid to high teens. Strong reviews should help propel this to solid numbers.
The First Omen may struggle a bit since its franchise doesn’t have the track record of more recent others (it’s been 18 years between entries). My low teens take puts it in firmly in third.
The 4-6 slots should be held by holdover sequels Ghostbusters: Frozen Empire, Dune: Part Two, and Kung Fu Panda 4 with similar earnings between the trio.
Here’s how I see it shaking out:
1. Godzilla x Kong: The New Empire
Predicted Gross: $31.8 million
2. Monkey Man
Predicted Gross: $16.6 million
3. The First Omen
Predicted Gross: $13.3 million
4. Ghostbusters: Frozen Empire
Predicted Gross: $7.6 million
5. Dune: Part Two
Predicted Gross: $6.7 million
6. Kung Fu Panda 4
Predicted Gross: $6.5 million
Box Office Results (March 29-31)
March ended with gargantuan results for Warner Bros as Godzilla x Kong: The New Empire rose above prognoses with a fiery $8o million. That decimated my projection of $52.2 million as the fifth MonsterVerse release scored the second best premiere of the quintet behind 2014’s Godzilla.
Ghostbusters: Frozen Empire had a chilling fall in weekend #2 at 65% to $15.5 million. That’s well under my generous $21.8 million prediction. The weaker B+ Cinemascore grade this Empire received seems to be reflected in the hefty drop.
Dune: Part Two was third with $11.3 million in its fifth go-round, on target with my $11 million call. The total is up to $252 million.
Kung Fu Panda 4 was fourth at $10.3 million (I said $10.6 million) for a four-week haul of $151 million.
Immaculate rounded out the top five with $3.2 million in its sophomore outing, on pace with my $3 million forecast. The overall gross is $11 million.
Finally, Arthur the King was sixth with $2.4 million compared to my $2.8 million projection. The three-week result is $19 million.
Despite being a well-known horror series that’s been around for nearly half a century, The First Omen is the first franchise entry in nearly two decades. Serving as a prequel to the 1976 original, Arkasha Stevenson makes her directorial debut with a cast including Nell Tiger Free, Tawfeek Barhom, Sônia Braga, Ralph Ineson, and Bill Nighy.
Genre fans have had plenty to feast on lately from Immaculate to Imaginary to Late Night with the Devil. 20th Century Studios is hoping the brand name helps here, but that could be a stretch. As mentioned, you have to go back 18 years to the last time we had an Omen flick. The 2006 remake premiered in the summer of 2006 and capitalized by debuting on Tuesday, June 6th of that year (get it?). Despite poor reviews, the gambit paid off at first with a $16 million start from Friday to Sunday and $36 million when factoring in those extra three days of release. However, it managed to tumble 65% in its sophomore outing and wound up with a so-so $54 million domestically.
All of that exposition is a way of saying that this franchise doesn’t have the juice of a Conjuring or Insidious or even Evil Dead, to name some. There’s always the chance that horror exceeds expectations. With that caveat, I’ll say low teens is where this lands with a famously unlucky number.
The First Omen opening weekend prediction: $13.3 million
The fifth entry in the MonsterVerse series stomps into theaters this weekend with Godzilla x Kong: The New Empire. It is the sole wide release newcomer over the Easter frame and you can peruse my detailed prediction post on it here:
The latest battle royale between iconic creatures should easily top the charts. Predecessor Godzilla vs. Kong still faced COVID challenges in 2021 and I think Empire should have no trouble surpassing its low 30s start. My estimate puts this just ahead of 2019’s premiere for Godzilla: King of the Monsters.
After an opening right in line with expectations (more on that below), Ghostbusters: Frozen Empire should slide to second (big weekend for sequels ending in the word empire by the way). How far it dips is worth monitoring. 2016’s Ghostbusters reboot fell 54% after mediocre word-of-mouth in its sophomore outing. 2021’s Ghostbusters: Afterlife eased 45%, but it had the advantage of weekend #2 taking place over the Thanksgiving holiday. I’m basically splitting the difference with Empire experiencing a decline approaching 50%.
Holdover sequels Dune: Part Two and Kung Fu Panda 4 should populate the three and four slots with mid 40s drops. The five spot should be between Immaculate and Arthur the King.
Here’s how I have the top 6 shaking out:
1. Godzilla x Kong: The New Empire
Predicted Gross: $52.2 million
2. Ghostbusters: Frozen Empire
Predicted Gross: $21.8 million
3. Dune: Part Two
Predicted Gross: $11 million
4. Kung Fu Panda 4
Predicted Gross: $10.6 million
5. Immaculate
Predicted Gross: $3 million
6. Arthur the King
Predicted Gross: $2.8 million
Box Office Results (March 22-24)
The Ghostbusters franchise has been pretty darn consistent over the last near decade. The aforementioned reboot from 2016 with Melissa McCarthy and Kristin Wiig debuted with $46 million. Afterlife kicked off with $44 million. Frozen Empire heated up the charts with $45 million, a bit ahead of my $42.7 million prediction. As mentioned, this is generally where most prognosticators figured this would fall and even at the higher end of that range.
Dune: Part Two was second with $17.6 million, on target with my $17.4 million call. The sci-fi spectacle is up to $233 million after four weeks.
Kung Fu Panda 4 went from 1st to 3rd in its third weekend with $16.5 million, a bit below my $18.2 million call. The animated adventure has amassed $132 million thus far.
Sydney Sweeney’s fright fest Immaculate was fourth with Neon’s highest opening of all time at $5.3 million. I was close at $4.9 million. While this isn’t an overly impressive haul, it does give the studio bragging rights and helps solidify Sweeney’s status as Hollywood’s It Girl of the moment.
Arthur the King rounded out the top five with $4.2 million (I said $3.8 million) for a muted two-week tally of $14 million.
Finally, I didn’t make a projection for the critically acclaimed horror flick Late Night with the Devil. It opened in sixth with $2.8 million on just over 1000 screens and that marks a best ever for IFC Films.
Ghostbusters: Frozen Empire hopes to heat up the box office this weekend while Immaculate looks to bring in horror fans. My detailed prediction posts on the two newcomers can be accessed here:
The fifth feature in the franchise, Empire will try to match or exceed the mid 40s earnings that 2016’s Ghostbusters and immediate predecessor Ghostbusters: Afterlife from 2021 achieved in their debuts. I have it a tad under in the low 40s for what will easily be a #1 start.
We are likely to witness a battle for second between holdovers Kung Fu Panda 4 and Dune: Part Two. I have each dipping in the mid to high 30s with the animated sequel barely edging the sci-fi sequel.
Immaculate is a genuine question mark. Neon’s supernatural fright fest stars Sydney Sweeney, who’s coming off the hot Anyone but You and also the cold Madame Web. It seems to be flying under the radar, but could over perform as the genre often does. My mid single digits take puts it firmly in fourth with the disappointing Arthur the King rounding out the top five.
Here’s how I think it will play out:
1. Ghostbusters: Frozen Empire
Predicted Gross: $42.7 million
2. Kung Fu Panda 4
Predicted Gross: $18.2 million
3. Dune: Part Two
Predicted Gross: $17.4 million
4. Immaculate
Predicted Gross: $4.9 million
5. Arthur the King
Predicted Gross: $3.8 million
Box Office Results (March 15-17)
Kung Fu Panda 4 held the crown for the second weekend in a row with $30.1 million, right on target with my $30.6 million estimate. The two-week tally puts it over the century mark at $107 million as it continues to outpace part 3.
Dune: Part Two, as expected, had a nice hold in weekend #3 with $28.5 million. I was on pace with my $29.4 million forecast as its surpassed the double century mark with $204 million.
Mark Wahlberg’s canine tale Arthur the King failed to bring in audiences with only $7.6 million, well under my $12.5 million call. I’m expecting a sophomore drop over 50% this weekend.
Imaginary held better than I assumed with $5.5 million compared to my $4.4 million projection. The teddy bear themed horror pic stands at $19 million after two outings and that’s nearly double its budget.
Faith-based Cabrini plummeted 61% in weekend #2 with $2.8 million and that’s below my $4.1 million prediction. The total is $13 million.
Finally, Kristen Stewart’s critically acclaimed crime thriller Love Lies Bleeding had a fairly anemic wide rollout in sixth with $2.4 million (I said $3.7 million).
Sydney Sweeney is in Scream Queen mode when Immaculate is delivered to theaters on March 22nd. The fright fest finds the Euphoria, Anyone but You, and Madame Web star as a devout nun uncovering demonic happenings in the Italian countryside. Michael Mohan directs with a supporting cast including Álvaro Morte, Benedetta Porcaroli, Dora Romano, Giorgio Colangeli, and Simona Tabasco.
The Neon distributed effort is generating uneven reviews (it premiered at South by Southwest earlier this week). The RT meter stands at 64%. I haven’t seen a screen count and the marketing campaign seems a bit on the underwhelming side.
Horror can exceed expectations and that might hold true with Immaculate. Yet I wonder if this can manage the $9M+ that The Pope’s Exorcist achieved for its start last year. It might be lucky to earn half of that.
Immaculate opening weekend prediction: $4.9 million
For my Ghostbusters: Frozen Empire prediction, click here:
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