August 9-11 Box Office Predictions

Blogger’s Updates (08/08): Two updates for the newcomers on the eve of their premieres. Bumping It Ends with Us from $39.8 million to $43.8 million and downsizing Borderlands from $11.3 million to $8.1 million.

After the 8th best second weekend of all time at the domestic box office, Deadpool & Wolverine should rule the charts for a third frame. Yet the most serious competition for Ryan Reynolds thus far will come from his wife Blake Lively. That’s courtesy of the romantic drama It Ends with Us based on the bestseller from Colleen Hoover. Its breakout potential could cause it to over perform even beyond my forecast. We also have the video game based sci-fi action comedy Borderlands with Cate Blanchett and Kevin Hart. My detailed prediction posts on both newbies can be found here:

It Ends should begin with impressive numbers. The source material looks to bring in a sizable female audience who have been underserved in these summer months. My low to mid 30s call puts it easily in second and I could envision it going even higher.

I’m not expecting fireworks for Borderlands. Despite its video game series being popular, my low double digits take would place it in fourth behind the fourth go-round for Twisters.

Deadpool & Wolverine should lose about half its sophomore weekend crowd and that would give it high 40s for a third championship session.

Despicable Me 4 may only fall one slot to fifth. The percentage drop should be meager compared to M. Night Shyamalan’s Trap. His latest thriller underwhelmed (more on that below) and I foresee it plummeting around 60% to sixth place.

Here’s how I see that top 6 playing out:

1. Deadpool & Wolverine

Predicted Gross: $49.6 million

2. It Ends with Us

Predicted Gross: $43.8 million

3. Twisters

Predicted Gross: $13.9 million

4. Despicable Me 4

Predicted Gross: $8.6 million

5. Borderlands

Predicted Gross: $8.1 million

6. Trap

Predicted Gross: $6.1 million

Box Office Results (August 9-11)

As mentioned, Deadpool & Wolverine managed the 8th largest weekend #2 with $96.8 million, easily clawing beyond my $84.6 million prediction. The MCU mashup has amassed $395 million in only ten days.

Twisters held tight in second with $22.8 million, blowing past my $18.1 million estimate. In three weeks, the sequel has hit $195 million with $200 million coming this week.

Mr. Shyamalan’s Trap performed in line with predecessors Old and Knock at the Cabin. In third place, the $15.4 million gross was under my $19.2 million projection. This opening is certainly on the lower end of the expected range and the C+ Cinemascore grade suggests the aforementioned large drop is coming.

Despicable Me 4 was fourth with $11.4 million compared to my $9.4 million call. The five-week total is $314 million.

Inside Out 2 rounded out the top five with $6.8 million for $626 million so far in eight weeks. I incorrectly had it outside the high five.

That’s because the family friendly and poorly reviewed Harold and the Purple Crayon couldn’t draw its crowd. With $6 million in sixth place, it fell under my $7.6 million prediction.

And that does it for now, folks! Until next time…

Oscar Predictions: Harold and the Purple Crayon

Based on the 1955 kids book by Crockett Johnson, Harold and the Purple Crayon looks to draw in family audiences this weekend. That could be a struggle. Directed by Carlos Sandanha (who’s been heavily involved in the Ice Age franchise), the mix of live-action and animation stars Zachary Levi, Lil Rel Howery, Zooey Deschanel, Alfred Molina, Jemaine Clement, and Tanya Reynolds.

The buzz is muted as kiddos and paying parents have spent their summer cash on Inside Out 2 and Despicable Me 4. The Rotten Tomatoes score for Crayon is only 36%. The sole Oscar race this would be in contention for is Visual Effects. Despite some of the negative reviews giving the special effects a pass, it is not enough for this to enter the awards mix. My Oscar Prediction posts will continue…

Oscar Predictions: The Instigators

The Instigators is receiving a limited theatrical run this weekend before it comes to Apple TV on August 9th. The caper flick reunites Matt Damon with his The Bourne Identity director Doug Liman with Casey Affleck (who cowrote the screenplay) co-headlining. Hong Chau, Paul Walter Hauser, Michael Stuhlbarg, Ving Rhames, Alfred Molina (pulling double duty this weekend with Harold and the Purple Crayon), Toby Jones, Jack Harlow, and Ron Perlman are included in the supporting cast.

Any hope of a Good Will Hunting like awards run seem to be dashed. A better comp might be the similarly themed The Town from Damon’s Hunting cowriter and Casey’s older bro Ben Affleck. It scored a 92% RT rating and ended up with an Oscar nom for Jeremy Renner in Supporting Actor.

Critics are not taken with The Instigators as evidenced by the 45% RT rating. It is safe to say it won’t be stealing any nominations from awards voters. My Oscar Prediction posts will continue…

August 2-4 Box Office Predictions

M. Night Shyamalan’s thriller Trap looks to set a solid second place showing after the MCU behemoth that is Deadpool & Wolverine. We also have Harold and the Purple Crayon looking to draw in a family audience as August arrives at multiplexes. You can peruse my detailed prediction posts on the newcomers right here:

Trap could have breakout potential with its concept of a serial killer being cornered at a concert with his unknowing daughter. The brand name recognition of its director could assist. Mid 20s seems doable, but I have it in the high teens. That should be enough to give it runner-up status over the third frame of Twisters which should also be in that same forecasted range.

Harold and the Purple Crayon is a tricky one. Based on a nearly 70-year-old kids book, parents and kids may turn up since most have already viewed Despicable Me 4 and Inside Out 2. I suspect the so-so trailers and quiet word-of-mouth could mean just higher single digits. That might mean fifth place just under Despicable.

Now we move to Deadpool & Wolverine. The eagerly awaited Marvel mashup smashed my projection (more on that below). This should be fairly front loaded as anticipation was sky high. Similar MCU fare that reached close to the D & W level (like Black Panther: Wakanda Forever and Doctor Strange in the Multiverse of Madness) experienced sophomore drops in the low to high 60s. This may see high 50s or low 60s which would put it in the low to mid 80s.

And with that, my take on this weekend’s high five:

1. Deadpool & Wolverine

Predicted Gross: $84.6 million

2. Trap

Predicted Gross: $19.2 millionm

3. Twisters

Predicted Gross: $18.1 million

4. Despicable Me 4

Predicted Gross: $9.4 million

5. Harold and the Purple Crayon

Predicted Gross: $7.6 million

Box Office Results (July 26-28)

Filmgoers devoured Deadpool & Wolverine, providing record setting numbers as the 34th MCU tale spawned the largest R-rated debut ever at $211.4 million (dwarfing my $176.1 million prediction). That’s also the 6th biggest domestic haul in history (between Star Wars: The Last Jedi and Jurassic World) and 4th highest MCU beginning behind Avengers: Endgame, Spider-Man: No Way Home, and Avengers: Infinity War. The all-time July record was additionally achieved. Furthermore it marks a personal best for Peggy, the dog who plays Mary Puppins or Dogpool. After a rough couple of years for the MCU, this gets the franchise back in phenomenal order.

The massive over performance of Wade and Logan meant Twisters spiraled more than most thought it would. It fell an understandable 57% to second at $34.9 million compared to my $42 million estimate. The two-week tally is still a potent $154 million.

Despicable Me 4 was third with $14.5 million, in line with my $15.2 million call. The animated smash has amassed $291 million in four weeks.

Speaking of animated smashes, Inside Out 2 became the #1 domestic animated title of all time with $613 million and replacing previous champion Incredibles 2. The fourth placing showing this weekend gave it another $8.6 million (I said $8.4 million). Pixar’s sequel also stands as the gold medalist for worldwide numbers in its genre.

Longlegs rounded out the top five with $6.7 million, in range with my $6.4 million projection. The horror hit has scared up $58 million in three weeks.

Finally, the geriatric comedy The Fabulous Four with Bette Midler and Susan Sarandon belly flopped in eighth with a mere $1 million. I thought it might manage $1.5 million.

And that does it for now, folks! Until next time…

Harold and the Purple Crayon Box Office Prediction

Nearly 70 years after the Crockett Johnson children’s book was published, the cinematic adaptation of Harold and the Purple Crayon hopes to draw in families on August 2nd. The Columbia release is directed by Carlos Saldanha, best known for his involvement in the Ice Age franchise. The live-action fantasy mixed with animation stars Zachary Levi, Lil Rel Howery, Jemaine Clement, Tanya Reynolds, Alfred Molina, and Zooey Deschanel.

While parents and their kiddos have made Inside Out 2 and Despicable Me 4 smash hits this summer, I don’t think most are pining for the Purple. That said, it could surprise and over perform if they are looking for air conditioned entertainment. If so, low double digits or low teens is doable. I suspect it might struggle and only hit higher single digits.

Harold and the Purple Crayon opening weekend prediction: $7.6 million

For my Trap prediction, click here: