2017: The Year of Blumhouse

As 2018 is nearly upon us, today begins an exploration on what and who made a lasting impression on film in 2017. And it does start with a what – in this case, a studio.

Blumhouse Productions, founded by Jason Blum, kicked off in 2009 with found footage hit Paranormal Activity. It was a massive money maker that spawned numerous sequels. From then on, Blumhouse became known for their low-budget horror flicks. This includes the Insidious, Ouija, Purge, and Sinister franchises.

Yet 2017 has marked their banner year. This started immediately in January with M. Night Shyamalan’s comeback pic Split, which debuted to $40 million and earned $138 million overall domestically. Shyamalan will be working with the studio once again with its spin-off/sequel Glass, due in 2019.

The success kept going in February with the release of Jordan Peele’s Get Out. Earning $33 million out of the gate, the acclaimed horror comedy went on to make $175 million. It’s even garnering Oscar buzz, something rare for Blumhouse (a notable exception was 2014’s Whiplash).

In the fall, Happy Death Day premiered to $26 million and $55 million total. Not all of the studio’s offerings landed with audiences this year, including The Belko Experiment, Birth of the Dragon, and Sleight.

Still, there’s little doubt 2017 has offered Blumhouse its most high-profile successes. 2018 will look to replicate the wins with new Purge and Insidious editions and a reboot of the Halloween franchise.

My look back on the winners in 2017 onscreen will continue…

Carrie Box Office Prediction

2013 marks the first time in a long time that no horror movie prefaced with Saw or Paranormal Activity sees an October debut. Instead, the only genre flick meant to capitalize on Halloween month is Carrie, which I suppose was the inevitable remake of Brian De Palma’s 1976 scare fest.

Based on Stephen King’s first novel, the ’76 version earned Oscar nominations for Sissy Spacek and Piper Laurie. This time around it’s Kick-Ass star Chloe Grace Moritz and Julianne Moore taking over the lead roles. The remake was originally set to debut in March before it was pushed back.

One big question keeps popping up in my mind here: do audiences really want to see a Carrie remake? The original is a genre classic. Yet unlike the remakes of Friday the 13th or Halloween or A Nightmare on Elm Street, there was never a franchise spawned from it to keep it constantly in the public’s mind. Actually there was a “sequel” in 1999 called The Rage: Carrie 2 that earned a weak $17 million domestically. The fact that no horror flick opens this month could certainly help and, frankly, horror movies often open much bigger than people like me say they will.

However, I don’t sense much excitement for this one. The familiarity with the original and the October release date should guarantee it a $20 million plus opening (if it falls below that, it’ll be considered a major letdown). I don’t think it’ll get much over that number though and it will likely fade quickly.

Carrie opening weekend prediction: $22.4 million

For my Escape Plan prediction, click here:

https://toddmthatcher.wordpress.com/2013/10/13/escape-plan-box-office-prediction/

For my prediction on The Fifth Estate, click here:

https://toddmthatcher.wordpress.com/2013/10/13/the-fifth-estate-box-office-prediction/