Times have changed in significant ways for the Transformers franchise that started eleven years ago. They manifest themselves with the release next weekend of Bumblebee, a prequel to the multi-billion series. For starters, Michael Bay is not in the director’s chair for the first time after making the first five. Travis Knight, most known for the acclaimed animated Kubo and the Two Strings, takes over those duties. Hailee Steinfeld headlines the 1980s set tale alongside John Cena, Jorge Lendeborg Jr., John Ortiz, and the voice of Dylan O’Brien as the title Autobot.
A second major difference: Bumblebee is unexpectedly getting very good reviews with a current Rotten Tomatoes rating of 97%. Nearly every sequel since the 2007 original has been critically lambasted while still bringing in the bucks. Positive word-of-mouth should only help, but competition is fierce as the holidays approach. Two days before this debuts, Mary Poppins Returns is out and will take away family audiences. Opening directly against it is Aquaman, which will siphon away action fans.
Which brings us to point #3 – expectations have fallen for the franchise and Paramount hopes its best revenge is better than anticipated returns. This will almost surely have the smallest premiere of the series. That’s even with the caveat that four of the five Transformers pics got early jumps and opened during the middle of the week. The series showed rust in the summer of 2017 when The Last Knight had a $44 million traditional Friday to Sunday rollout and a $130 million domestic haul (by far the lowest of the quintet).
Add all that up and I’m not convinced the pleasing critical (ahem) buzz gets this beyond mid 20s considering its venerable competitors.
Bumblebee opening weekend prediction: $24.8 million
For my Aquaman prediction, click here:
For my Mary Poppins Returns prediction, click here: