Production company Affirm Films is hoping faith-based viewers make a destination trip to Journey to Bethlehem on November 10th. The live-action musical marks the directorial debut of Adam Anders with a cast including Fiona Palomo, Milo Manheim, Lecrae, and Antonio Banderas.
Slated to open on approximately 1800 screens, Bethlehem is a tricky one to project. Pics catering to a Christian audience can certainly rise above expectations. Yet I suspect this one (if it gets solid word-of-mouth) could play steadily throughout the holiday season and maybe not post an overly impressive opening.
Recent Affirm titles include Big George Foreman, Overcomer, and Paul, Apostle of Christ. None of them opened to over $10 million. I’ll project this doesn’t either and it may not make half of that, but we’ll say how it legs out.
Journey to Bethlehem opening weekend prediction: $4.8 million
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