James DeMonaco’s The Purge is proof positive that an effective marketing campaign and creepy TV spots can lead some titles to gross far more than they should. Released last June, the pic opened to a way more than expected $34 million. Once audiences figured out its questionable quality, it only added $30 million more after its initial three day debut. Still, with a tiny $3 million budget it represented a financial windfall for Universal and a sequel is coming next month.

The Purge is predicated on a simple and pretty ludicrous premise. Set in 2022, the crime rate is down to 1% due mostly to a 12 hour period every March where there are no laws. People can feel free to murder anyone they want with no repercussion and this is designed to restore balance and let individuals play out their violent tendencies. It’s sort of like The Hunger Games where everyone can participate and not just watch. DeMonaco’s script does little to explain why this tactic is so successful and it takes a tremendous suspension of disbelief on the audience’s part to buy it.

Ethan Hawke (who has seen better horror flicks with Sinister) is a security system salesman with a wife (Lena Headey) and two kids who has undoubtedly seen financial benefit from all the purgin’. On the night of said Purge, events take place which make the family vulnerable to becoming victims of the big event. Scary looking individuals with Strangers type masks follow.

The largest problem with The Purge is that it attempts to walk a fine line between social satire and just being an all out B movie horror flick. It never quite decides which it would rather be so it succeeds at neither. DeMonaco’s script suggests there may have more background on why this Purge tactic was adopted by the U.S. government, but it never gets into explaining it. For most of the running time, this is just a run of the mill pic about terrorizers trying to kill the family and it’s not a terribly original or memorable one at that.

Performances are adequate if not particularly noteworthy for any of the actors. There’s “twists” involving the family’s neighbors that you’ll see coming from a mile away. One of the most positive aspects of The Purge is the brisk 85 minute running time. It’s watchable for sure, but little else.

There are moments few and far between where we see how The Purge could have been an intelligent commentary on violence in this country, but it never bothers to go there. What we’re left with is considerably less impressive.

** (out of four)