Kingsman maker Matthew Vaughn appears to be in his comfort zone with Argylle, out February 2nd. The spy action comedy comes with a reported $200 million budget and hopes to spawn a trilogy. Henry Cavill, Bryce Dallas Howard, Sam Rockwell, Bryan Cranston, Catherine O’Hara, Dua Lipa, Ariana DeBose, John Cena, and Samuel L. Jackson fill out the eclectic cast. There’s even a Taylor Swift connection (sort of). Swifties speculated that the film’s author character (played by Howard) might in fact be the superstar/Chiefs fan, but Vaughn debunked the theory. Anytime Swift is in the mix, that means your movie is getting extra attention.
Argylle could also be helped by the dead zone that is the current box office landscape. There’s simply not much out there and this star-studded affair will be the highest profile option.
That said, I don’t think this will exceed expectations. Current forecasts have this in the high teens to low 20s and I think that sounds right. This means Argylle may need to rely on overseas grosses if it wants that trilogy.
One of 2023’s most anticipated titles is out Friday with Greta Gerwig’s Barbie and the review embargo has lifted for the Mattel property. The box office expectations have steadily risen in recent weeks and I’ve got it nearly reaching $130 million out of the gate. Margot Robbie is, of course, the title character with Ryan Gosling as Ken. The sprawling supporting players include America Ferrera, Rhea Perlman, Will Ferrell, Kate McKinnon, Issa Rae, Alexandra Shipp, Emma Mackey, Dua Lipa, Kingsley Ben-Adir, Simu Liu, Michael Cera, Ariana Greenblatt, and Helen Mirren.
It could be said that the embargo has been eagerly awaited as well. With 70 write-ups in at publication press, the Rotten Tomatoes meter stands at a robust 90%. Even when the trailers debuted, we could see awards potential in a few technical races. This includes Production Design, Makeup and Hairstyling, and Costume Design. Expect it to be in contention for all three.
The bigger question is whether it plays beyond the down the line races. Gerwig cowrote wrote the screenplay with her partner Noah Baumbach. Many reviews hone in on the clever take for the iconic IP and Adapted Screenplay seems like the most likely major category nod. If Barbie is a moneymaking behemoth (and especially if it holds decently after an expected humongous start), Best Picture and Director mentions are feasible. I’ll note that Gerwig’s two previous pics – 2017’s Lady Bird and 2019’s Little Women – both landed BP slots.
As for the performances, both Robbie in Actress and Gosling in Supporting Actor are doable. This would be the former’s third nod after 2017’s I, Tonya and 2019’s Bombshell (for supporting) and the latter’s third behind 2006’s Half Nelson and 2016’s La La Land. Based on early buzz, I see Gosling as more probable than Robbie. However, we need to see how much competition emerges in the fall. There should be plenty considering that’s when the bulk of Oscar hopefuls debut. America Ferrera is also drawing some raves for her work so we shall see if WB makes a push for her in Supporting Actress.
Lastly, Billie Eilish has the tune “What Was I Made For?” and it may be the soundtrack’s entry in Original Song. As you may recall, she won the gold statue in that race in 2021 for her title track “No Time to Die”. It will be interesting to see if Warner Bros also mounts a campaign for “I’m Just Ken”, sung by Gosling.
Bottom line: the right combo of critical praise and box office bucks could propel Barbie to plenty of nominations. Another path could involve some tech stuff and the script. My Oscar Prediction posts will continue…
Blogger’s Update (07/19): I’ve increased my prediction from $127.8M to $160.8M
After a lengthy development process, the eagerly anticipated live-action Barbie seeks to pack movie houses on July 21st. Greta Gerwig, coming off two Best Picture nominees in a row with Lady Bird and Little Women, directs with Margot Robbie as the iconic Mattel creation and Ryan Gosling as Ken. The large supporting cast (some playing variations of the leading dolls) includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, Alexandra Shipp, Emma Mackey, Dua Lipa, Kingsley Ben-Adir, Simu Liu, Michael Cera, Ariana Greenblatt, and Will Ferrell. Once a vehicle for Amy Schumer and then Anne Hathaway, the reported $100 million production tapped Robbie four summers ago for the high profile project.
It goes without saying that the toy line dating back to 1959 has seen generations of consumers. Warner Bros is banking that crowds of all ages for the PG-13 rated pic will turn up. While it should certainly skew female, all demographics are expected to be represented.
Barbie has also been the benefactor of extra publicity due to Christopher Nolan’s Oppenheimer debuting on the same day. Dubbed “Barbenheimer” all over social media, the premiere of two awards and blockbuster hopefuls only adds to the hoopla.
The breakout potential seems quite real and buzz has been growing steadily since the trailer and other forms of exposure. Initial estimates were in the $55-$70 million vicinity, rose to $80-$100 million, and are now looking to top $100 million. I’m inclined to say it manages nine digits with room to spare.
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