Looking back now, isn’t it a little surprising that it’s taken this long for a horror flick named Ouija to find its way into the marketplace? That issue will be rectified Friday when Michael Bay’s production company unleashes the picture based on the creepy Hasbro board game.

With a cast consisting of relative unknowns, Ouija‘s selling point is clearly two things and two things only: its title and release date. Both should work to its advantage and lead it to a #1 debut. Horror pics are notoriously difficult to predict. For example, no one (including this blogger) saw a $37 million opening coming for Annabelle earlier this month. That massive hit may have given some genre enthusiasts their fix for the month and it could negatively hinder Ouija‘s prospects.

Still, this should manage to surpass $20M while not reaching the heights of that demonic doll.

Ouija opening weekend prediction: $24.9 million

For my prediction on John Wick, click here:

https://toddmthatcher.com/2014/10/19/john-wick-box-office-prediction/