Tag: Crockett Johnson

Oscar Predictions: Harold and the Purple Crayon

Based on the 1955 kids book by Crockett Johnson, Harold and the Purple Crayon looks to draw in family audiences this weekend. That could be a struggle. Directed by Carlos Sandanha (who’s been heavily involved in the Ice Age franchise), the mix of live-action and animation stars Zachary Levi, Lil Rel Howery, Zooey Deschanel, Alfred Molina, Jemaine Clement, and Tanya Reynolds.

The buzz is muted as kiddos and paying parents have spent their summer cash on Inside Out 2 and Despicable Me 4. The Rotten Tomatoes score for Crayon is only 36%. The sole Oscar race this would be in contention for is Visual Effects. Despite some of the negative reviews giving the special effects a pass, it is not enough for this to enter the awards mix. My Oscar Prediction posts will continue…

Harold and the Purple Crayon Box Office Prediction

Nearly 70 years after the Crockett Johnson children’s book was published, the cinematic adaptation of Harold and the Purple Crayon hopes to draw in families on August 2nd. The Columbia release is directed by Carlos Saldanha, best known for his involvement in the Ice Age franchise. The live-action fantasy mixed with animation stars Zachary Levi, Lil Rel Howery, Jemaine Clement, Tanya Reynolds, Alfred Molina, and Zooey Deschanel.

While parents and their kiddos have made Inside Out 2 and Despicable Me 4 smash hits this summer, I don’t think most are pining for the Purple. That said, it could surprise and over perform if they are looking for air conditioned entertainment. If so, low double digits or low teens is doable. I suspect it might struggle and only hit higher single digits.

Harold and the Purple Crayon opening weekend prediction: $7.6 million

For my Trap prediction, click here:

Trap Box Office Prediction