Marking the third directorial feature for Bradley Cooper, dramedy Is This Thing On? expands nationwide on January 9th. Will Arnett stars as a divorcee who stumbles into stand-up comedy. Laura Dern, Cooper, Andra Day, Amy Sedaris, Arnett’s Smartless cohost Sean Hayes, Christine Ebersole, and Ciarán Hinds are among the supporting cast.
Critical response is on the plus side with 87% on Rotten Tomatoes and 74 on Metacritic. Cooper’s behind the camera debut, 2018’s A Star Is Born, was a box office smash that generated numerous Oscar nods. 2023’s follow-up Maestro went the Netflix route and also managed a Best Picture nod along with acting mentions. Thing is not expected to be an awards player. It’s made just over $1 million in limited release. In all likelihood, this will perform better on the coasts. Despite the presence of Cooper, I don’t see much anticipation.
I will project that this struggles with the expansion and may not even reach $3 million.
Is This Thing On? wide opening weekend prediction: $2.6 million
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