Last year, Marvel’s Black Panther became the first comic book pic to score a Best Picture nomination. While it didn’t win, it took home three gold trophies from its seven nods. This weekend, box office records are highly likely to break with the release of Avengers: Endgame. The 22nd MCU title had its review embargo lift hours ago… try to your best to avoid spoilers.
The verdict? A 98% Rotten Tomatoes score thus far. Some critics are going as far as saying it’s the best overall entry in the massive franchise. Others write ups, while positive, don’t go that far. One thing seems certain as Endgame is classified as an epic experience.
Could lightning strike two years in a row for Marvel with Academy voters? Here’s the advantage: this fourth Avengers saga is seen as the culmination of not just its three predecessors, but also the many other pictures MCU blockbusters over the past 11 years. That lifts its chances for recognition as Oscar could see this as an “atta boy” for the whole series.
That said, I’m doubtful. The first three Avengers flicks garnered a grand total of two nominations. The 2012 original and last year’s Infinity War both received Visual Effects nods. Neither won. The middle child (2015’s Age of Ultron) got no love. Last year, Disney was undoubtedly more focused on getting Black Panther recognition and they succeeded. In 2019, they could put together a more robust campaign for Endgame.
A third calling in Visual Effects is probably inevitable, but anything else from the Academy is questionable and maybe even doubtful. Yet I wouldn’t totally count out some Disney marketing campaign magic. My Oscar Watch posts will continue…