20th Century Studios is hoping plenty of viewers will be creeped out by The Boogeyman on June 2nd. The PG-13 horror pic is based on a half century old short story by Stephen King with Rob Savage directing. Cast members include Sophie Thatcher (no relation that I’m aware of), Chris Messina, Vivien Lyra Blair, and David Dastmalchian.
Budgeted at just over $40 million, this was originally slated for a streaming premiere on Hulu. Encouraging test screenings changed the plan and now it’s being unveiled in approximately 3000 venues.
This genre has seen its share of successes as of late. There are two comps from 2022 that seem appropriate. The Black Phone was a summer release with some similar themes and based on a novel by King’s son Joe Hill. It started off with $23.6 million. Last fall’s Smile is similar in the sense that it was supposed to roll out on Paramount+ and the pattern was altered due to its positive audience scores. A $22.6 million debut was the result.
The Rotten Tomatoes score is 64%. While under the 83% of Phone and 79% from Smile, that’s just fine to keep the buzz decent. I can’t find a compelling reason why this wouldn’t hit the mid to high teens or low 20s as well.
The Boogeyman opening weekend prediction: $17.7 million
For my Spider-Man: Across the Spider-Verse prediction, click here: