Tag: Carlos Saldanha

Oscar Predictions: Harold and the Purple Crayon

Based on the 1955 kids book by Crockett Johnson, Harold and the Purple Crayon looks to draw in family audiences this weekend. That could be a struggle. Directed by Carlos Sandanha (who’s been heavily involved in the Ice Age franchise), the mix of live-action and animation stars Zachary Levi, Lil Rel Howery, Zooey Deschanel, Alfred Molina, Jemaine Clement, and Tanya Reynolds.

The buzz is muted as kiddos and paying parents have spent their summer cash on Inside Out 2 and Despicable Me 4. The Rotten Tomatoes score for Crayon is only 36%. The sole Oscar race this would be in contention for is Visual Effects. Despite some of the negative reviews giving the special effects a pass, it is not enough for this to enter the awards mix. My Oscar Prediction posts will continue…

Harold and the Purple Crayon Box Office Prediction

Nearly 70 years after the Crockett Johnson children’s book was published, the cinematic adaptation of Harold and the Purple Crayon hopes to draw in families on August 2nd. The Columbia release is directed by Carlos Saldanha, best known for his involvement in the Ice Age franchise. The live-action fantasy mixed with animation stars Zachary Levi, Lil Rel Howery, Jemaine Clement, Tanya Reynolds, Alfred Molina, and Zooey Deschanel.

While parents and their kiddos have made Inside Out 2 and Despicable Me 4 smash hits this summer, I don’t think most are pining for the Purple. That said, it could surprise and over perform if they are looking for air conditioned entertainment. If so, low double digits or low teens is doable. I suspect it might struggle and only hit higher single digits.

Harold and the Purple Crayon opening weekend prediction: $7.6 million

For my Trap prediction, click here:

Trap Box Office Prediction

Ferdinand Box Office Prediction

Next Friday, the makers of the animated Ferdinand hope to siphon some youngsters and their parents away from Star Wars: The Last Jedi. The 20th Century Fox title (which happens to be the former studio of Luke Skywalker and company) is based on the 1936 children’s novel The Story of Ferdinand, which tells the tale of a kindly bull. John Cena provides the voice of said bull with Kate McKinnon, Anthony Anderson, Bobby Cannavale, Gina Rodriguez, and Peyton Manning also lending their sounds. Carlos Saldanha, who made some of the Ice Age and Rio features, directs.

Competition is significant. Many kids should be preoccupied with Disney’s franchise juggernaut that opens the same day. And there’s also Coco, which should still be pulling in some coin in weekend #4.

That said, Fox employed a similar strategy two years ago when Alvin and the Chipmunks: The Road Chip opened directly opposite Star Wars: The Force Awakens. That gamble resulted in an OK $14.2 million debut yet it experienced small declines over the following holiday weekends.

Ferdinand has the benefit of not being at the tail end of a waning franchise, as Chipmunks was. That might cause it to make a bit more out of the gate and probably hold better in future frames. I’ll go high teens for its start.

Ferdinand opening weekend prediction: $18.6 million

https://www.youtube.com/watch?v=n7RkOfN8KvE

For my Star Wars: The Last Jedi prediction, click here:

https://toddmthatcher.com/2017/12/04/star-wars-the-last-jedi-box-office-prediction/