July 7-9 Box Office Predictions

After a subpar start, Harrison Ford’s fifth go-round as the iconic fedora clad archaeologist hopes to repeat at #1. The fifth edition of a horror franchise could disrupt that as Insidious: The Red Door swings in. We also have the critically acclaimed raunchy comedy Joy Ride and action pic Sound of Freedom from upstart Angel Studios. You can peruse my detailed prediction posts on the newcomers here:

After a lackluster haul (more on that below), Dr. Jones and company might see a sophomore drop in the low 50s. While the B+ Cinemascore grade exceeds the B that crowds gave predecessor Indiana Jones and the Crystal Skull, it still indicates middling enthusiasm moving forward. My high 20s take does mean a repeat performance atop the charts.

That’s because I have Insidious: The Red Door in the mid 20s. While that’s under the $29 million that The Last Key opened with in 2018, it is still a fine result for the 13-year-old franchise.

The weekend’s wild card is Sound of Freedom. Jim Caviezel’s turn as a vigilante taking on human traffickers is being championed by faith-based and conservative groups. This resulted in a terrific $14 million bounty when it started on July 4th. How it legs out is anyone’s guess and I’m going with a low double digits Friday-Sunday number. That would put it solidly in third.

As for Joy Ride, critics are being kind and the studio is hoping for a Crazy Rich Asians style sleeper hit. The hard R rating could prevent that and my sub $10 million projection puts it in fourth just ahead of animated holdovers Elemental and Spider-Man: Across the Spider-Verse.

And with that, here’s how I foresee the top 6 shaking out:

1. Indiana Jones and the Dial of Destiny

Predicted Gross: $28 million

2. Insidious: The Red Door

Predicted Gross: $25.2 million

3. Sound of Freedom

Predicted Gross: $12.5 million

4. Joy Ride

Predicted Gross: $8.4 million

5. Elemental

Predicted Gross: $8 million

6. Spider-Man: Across the Spider-Verse

Predicted Gross: $7.8 million

Box Office Results (June 30-July 2)

Considering Crystal Skull in 2008 made off with $100 million for its Friday to Sunday portion of a holiday weekend, the $60.3 million for Dial of Destiny is a major letdown for Disney. I wasn’t much more generous at $65.3 million. When it premiered in Cannes over a month ago, its mediocre reaction set the table for a disappointing gross. Perhaps more importantly is that it didn’t play for younger audiences whose reverence for the series isn’t matched by the 40 and up crowd.

Disney/Pixar’s Elemental, after a troubling start, continued to level off nicely in weekend #3. It was second with $12.1 million, in line with my $12.7 million prediction for a three-week $89 million tally.

Spider-Man: Across the Spider-Verse was third with $12 million compared to my $13.5 million estimate. The Sony juggernaut has amassed $340 million.

Jennifer Lawrence’s No Hard Feelings was fourth with $7.8 million (I went higher at $89 million). The ten-day take is $29 million which is fairly decent for a genre that’s struggled in recent times.

Transformers: Rise of the Beasts rounded out the top five with $7.3 million. I incorrectly had it on the outside looking in. The total is $136 million.

Finally, DreamWorks Animation’s Ruby Gillman: Teenage Kraken was a major flop in sixth with only $5.5 million. I was kinder at $7.8 million. With serious kiddie competition, parents opted for leftovers like Elemental and Spidey.

And that does it for now, folks! Until next time…

Sound of Freedom Box Office Prediction

Angel Studios, the company behind The Chosen and His Only Son, hopes to find passionate fans with the action flick Sound of Freedom. From director Alejandro Monteverde, Jim Caviezel stars as a vigilante taking on human traffickers. Costars include Mira Sorvino, Bill Camp, and Kurt Fuller.

With a reported budget under $15 million, Freedom rolled out on July 4th with hopes for a healthy six-day run (I’ll confess that this was under my radar). It’s already nabbed a very impressive $14 million due to Angel’s unique form of crowdfunding and marketing to a targeted conservative audience.

This certainly has the ability to outpace any expectations and I do believe a Friday to Sunday take exceeding $10 million is achievable. That should put it in third place behind Indiana Jones and the Dial Destiny and Insidious: The Red Door.

Sound of Freedom opening weekend prediction: $12.5 million (Friday to Sunday estimate)

For my Insidious: The Red Door prediction, click here:

For my Joy Ride prediction, click here:

Joy Ride Box Office Prediction

Adele Kim, best known for cowriting 2018’s smash surprise hit Crazy Rich Asians, makes her directorial debut with Joy Ride on July 7th. The raunchy comedy, which premiered at South by Southwest to impressive reviews, stars Ashley Park, Sherry Cola, recent Oscar nominee Stephanie Hsu from Everything Everywhere All at Once, Sabrina Wu, Ronny Chieng, Annie Mumolo, David Denman, and Lori Tan Chinn.

The road trip pic is another hard R laugher in a genre underrepresented in recent years. There’s been a bit of a comeback this summer as it follows No Hard Feelings by two weeks and precedes August’s Strays.

With a 100% Rotten Tomatoes rating, this could manage to ride its festival buzz to a debut above $10 million. I’m going say it falls just short.

Joy Ride opening weekend prediction: $8.4 million

For my Insidious: The Red Door prediction, click here:

For my Sound of Freedom prediction, click here:

Insidious: The Red Door Box Office Prediction

Sony hopes for happy horror returns when Insidious: The Red Door opens on July 7th. The fifth feature in the franchise that began in 2010, costar Patrick Wilson takes over the directorial reins. Joining him in the cast are Ty Simpkins, Rose Byrne, Andrew Astor, and Lin Shaye.

The PG-13 supernatural saga is the first Insidious entry in five and a half years. It is said to serve to serve as a direct sequel to parts 1 and 2. 2013’s second chapter was the financial zenith with a $40 million premiere and $83 million eventual domestic take. Chapter 3 in 2015 did $22 million out of the gate and $52 million overall. 2018’s Insidious: The Last Key improved on its predecessor with $29 million in its initial weekend and $67 million total.

Door could be helped with the lack of genre fare in the marketplace (its TV teaser spot with Wilson getting a frightening MRI is pretty effective too). I don’t think it’ll quite reach the near $30 million of Key, but mid 20s sounds like the correct prognosis.

Insidious: The Red Door opening weekend prediction: $25.2 million

For my Joy Ride prediction, click here:

For my Sound of Freedom prediction, click here:

June 30-July 2 Box Office Predictions

Blogger’s Update (06/29): I have my estimate for Ruby Gillman from to $10.8M to $7.8M, which puts it in fifth instead of fourth.

Harrison Ford hopes to retire his iconic character with boffo box office returns as Indiana Jones and the Dial of Destiny whips into theaters. We also have DreamWorks Animation’s Ruby Gillman, Teenage Kraken seeking success amid serious competition. My detailed prediction posts on the newcomers can be perused here:

Disney might not have done itself any favors when it screened Destiny last month at the Cannes Film Festival. The critical reaction was rather weak as it sits with 62% on Rotten Tomatoes. The fifth entry in the franchise’s much maligned 2008 predecessor Kingdom of the Crystal Skull managed 77%. I suspect that expectations should be tempered and I have it hitting mid 60s for what would be considered a significantly disappointing beginning.

Slots 2-4 should be quite animated with Spider-Man: Across the Spider-Verse and Elemental losing around 30-35%. That could put both of them ahead of Ruby. The fact that it’s not based on known IP won’t help and neither will the level of competition. I have it barely topping $10 million for a fourth place start.

No Hard Feelings should round out the top five with a 40% range decline in its sophomore frame.

Here’s how I see it shaking out:

1. Indiana Jones and the Dial of Destiny

Predicted Gross: $65.3 million

2. Spider-Man: Across the Spider-Verse

Predicted Gross: $13.4 million

3. Elemental

Predicted Gross: $12.7 million

4. No Hard Feelings

Predicted Gross: $8.9 million

5. Ruby Gillman, Teenage Kraken

Predicted Gross: $7.8 million

Box Office Results (June 23-25)

Thanks to the disastrous performance of The Flash (we’ll get there shortly), Spider-Man: Across the Spider-Verse swung back into 1st place in week #4. The acclaimed animated sequel took in $19 million. I was right on target with $18.9 million and it’s up to a terrific $316 million with $400 million in its sights.

Pixar’s Elemental, after a poor premiere, was on less shaky ground in its follow-up outing. The A Cinemascore grade probably helped as it dropped a commendable 38% at $18.4 million (I went lower with $16.8 million). That’s the smallest Pixar sophomore frame downslide since Up 14 years ago. The total is $65 million in ten days.

The Flash… wow. After a shockingly low $55 million opening, the DCEU debacle plunged 72% and landed in third with only $15.1 million. I was more generous at $17.5 million. The ten-day take is $87 million and it should be out of the top five in only its third go-round. Embarrassing.

Jennifer Lawrence’s raunchy comedy No Hard Feelings debuted in fourth with $15 million, exceeding my call of $11.7 million. For its genre, that’s a pretty solid haul as comedies have struggled in recent years. It should manage to hold up decently in subsequent weekends.

Transformers: Rise of the Beasts rounded out the top five with $11.7 million, rising above my $9.3 million projection. The three-week gross is $123 million.

Wes Anderson’s Asteroid City expanded nationwide and nabbed the highest per theater average on the chart. The star-studded tale made an impressive $9 million and went above my $7.6 million guesstimate. It’s at $10.2 million when factoring its limited release dollars from the previous weekend.

Finally, The Little Mermaid was seventh with $8.5 million (I said $7 million) to bring its earnings to $270 million in five weeks.

And that does it for now, folks! Until next time…

Ruby Gillman, Teenage Kraken Box Office Prediction

Blogger’s Update (06/29): I have revised my prediction from $10.8 million down to $7.8 million

DreamWorks is banking on young girls and their parents depositing their money and time into Ruby Gillman, Teenage Kraken when it debuts June 30th. The animated coming-of-age fantasy is directed by Kirk DeMicco, who helmed blockbuster The Croods for the studio a decade ago. Lana Condor voices the high school sophomore title character. Other performers mic’d up include Toni Collette, Annie Murphy, Sam Richardson, Colman Domingo, Will Forte, Liza Koshy, and Jane Fonda.

The studio just had a sizable hit with Puss in Boots: The Last Wish over the holidays and they have future entries in the Trolls and Kung Fu Panda series on deck. Kraken has the disadvantage of not being based on known IP and following Spider-Man: Across the Spider-Verse and Pixar’s Elemental.

There doesn’t seem to be much chatter for this one. If Elemental couldn’t hit $30 million out of the gate, I question whether Gillman can reach half of that number. I’ll project that it falls short for an underwhelming premiere.

Ruby Gillman, Teenage Kraken opening weekend prediction: $7.8 million

For my Indiana Jones and the Dial of Destiny prediction, click here:

Indiana Jones and the Dial of Destiny Box Office Prediction

Ahh, the 80s. It’s a decade where filmmakers (many of whom came of age at the time) are constantly prodding our nostalgic sensibilities. That’s when the Spielberg/Lucas collaborative trilogy of Raiders of the Lost Ark, Indiana Jones and the Temple of Doom, and Indiana Jones and the Last Crusade gave Harrison Ford another iconic role and moviegoers another classic franchise. In 2008, Ford donned the fedora again to more mixed results with Indiana Jones and the Kingdom of the Crystal Skull. The 80s now describes the lead’s own age (he became an octogenarian last summer). Indy is back as James Mangold takes over directorial duties with Indiana Jones and the Dial of Destiny, the time travel adventure that marks the fifth and last entry in the series. The Logan and Ford v Ferrari maker also has Karen Allen and John Rhys-Davies reprising their roles. Other supporting players include Phoebe Waller-Bridge, Mads Mikkelsen, Antonio Banderas, Toby Jones, Boyd Holbrook, and Ethann Isidore.

With a whopping budget reportedly approaching $300 million, Disney is banking on crowds of all ages making the multiplex trek. That’s not a sure thing as we all just witnessed The Flash go belly up. Destiny attempted to generate solid buzz when it premiered last month at the Cannes Film Festival. It might’ve had the opposite effect. Reviews were middling and it currently stands at just 59% on Rotten Tomatoes (the oft maligned Skull sits at 77%). Another factor is that younger viewers may not have the sentimentality for Indy that older ones hold.

Fifteen summers ago, Skull premiered on Thursday ahead of a long Memorial Day holiday weekend. It amassed over $150 million for the five-day haul. A three-day take of $100 million would be welcome news for the Mouse Factory. I’m skeptical if that’s achievable. In fact, I’m questioning whether it reaches the figure that shares Ford’s age. Anything under $80 million would certainly be considered a disappointment and that’s where I have this landing. In fact, I’m only going mid-6os for what would be considered a massive letdown.

Indiana Jones and the Dial of Destiny opening weekend prediction: $65.3 million

For my Ruby Gillman, Teenage Kraken prediction, click here:

June 23-25 Box Office Predictions

Following a weekend in which two high profile pictures opened far under what their respective studios hoped for, a pair of comedies debut wide attempting to find an audience. They are Jennifer Lawrence’s raunchy comedy No Hard Feelings and Wes Anderson’s Asteroid City. You can peruse my detailed prediction posts on them here:

Feelings marks Lawrence’s first headlining role in theaters since Red Sparrow over five years ago. This isn’t a genre she’s known for and comedies in general struggle to break out these days in multiplexes. It could be lucky to top $10 million and that should put it in fourth position for a soft start.

Asteroid City performed impressively in its limited NY/LA six theater engagement. Branching out to middle America is another ballgame and my estimate puts it in sixth.

As for the #1 spot… well, it gets interesting. Before The Flash premiered, the assumption was it would have two weeks to itself atop the charts. However, the Ezra Miller led DCEU adventure opened way below expectations (more on that below). With a weak B Cinemascore grade, a drop in the mid 60s could occur. If Spider-Man: Across the Spider-Verse sees a small decline in the 30% range, Spidey may return to the top spot over his superhero competitor. I’m guessing that will be the case.

The Flash wasn’t the only bomb as Pixar’s Elemental, for all intents and purposes, had the weakest wide release in the studio’s near 30 year history. It had an A Cinemascore grade so it may only dip in the mid to high 40s for third place.

I have Transformers: Rise of the Beasts falling around 55-60% in its third frame for fifth place with The Little Mermaid right behind Asteroid City in seventh.

Here’s how I see it playing out:

1. Spider-Man: Across the Spider-Verse

Predicted Gross: $18.9 million

2. The Flash

Predicted Gross: $17.5 million

3. Elemental

Predicted Gross: $16.8 million

4. No Hard Feelings

Predicted Gross: $11.7 million

5. Transformers: Rise of the Beasts

Predicted Gross: $9.3 million

6. Asteroid City

Predicted Gross: $7.6 million

7. The Little Mermaid

Predicted Gross: $7 million

Box Office Results (June 16-18)

You can read a whole slew of think pieces as to why The Flash failed so badly in its debut. I had it making $83.2 million. It… um… didn’t. The DCEU title earned an unthinkable $55 million marking a sizable disappointment for Warner Bros. Here’s a figure I can’t stop thinking about. Twelve summers ago, notorious dud Green Lantern rolled out with $53 million. Adjusted for inflation, that’s better than The Flash. Ouch.

If it weren’t for the paragraph above, there would likely be more think pieces about Elemental not connecting with audiences. The Pixar animated feature was second with just $29.6 million. I was on target with a $30.6 million prediction. On the heels of Lightyear flopping last summer, this is two under performers in a row for the Disney property.

Spider-Man: Across the Spider-Verse was third with $27 million, in range with my $27.6 million call. The three-week tally is $279 million and, per above, I see it leaping to first yet again.

Transformers: Rise of the Beasts tumbled 66% in weekend #2 with $20.6 million (I said $21.8 million). The ten-day take is $101 million.

The Little Mermaid rounded out the top five with $11 million, falling below my $13.8 million forecast. The Disney live-action remake has made $253 million thus far in its four weeks.

Finally, horror spoof The Blackening couldn’t translate positive reviews to brisk business. It was sixth with $6 million compared to my $7.7 million projection.

And that does it for now, folks! Until next time…

Asteroid City Box Office Prediction

After premiering to mixed reactions at the Cannes Film Festival last month, Wes Anderson’s Asteroid City expands nationwide on June 23rd. The auteur’s distinctive mix of dry humor and drama looks to be in high supply and same goes for his impressive sprawling cast. This time around it includes plenty of Anderson regulars and some newbies. The list boasts Jason Schwartzman, Scarlett Johansson, Tom Hanks, Jeffrey Wright, Tilda Swinton, Bryan Cranston, Edward Norton, Adrien Brody, Liev Schreiber, Hope Davis, Steve Park, Rupert Friend, Maya Hawke, Steve Carell, Matt Dillon, Hong Chau, Willem Dafoe, Margot Robbie, Tony Revolori, and Jeff Goldblum.

With a 74% Rotten Tomatoes rating, this is far from the peak of critical acclaim for the filmmaker. I doubt this approaches the $59 million domestic gross that 2014’s The Grand Budapest Hotel made in 2014 (his best earner). Yet this should eclipse predecessor The French Dispatch from October 2021. It took in just $16 million (this was also during theatrical COVID challenges).

City rolls out June 16th in six venues. I imagine it’ll have one of the biggest per theater averages of 2023. That doesn’t necessarily translate to impressive numbers when it expands between the coasts a week later. I’m skeptical that it manages $10 million.

Asteroid City opening weekend prediction: $7.6 million

For my No Hard Feelings prediction, click here:

No Hard Feelings Box Office Prediction

Jennifer Lawrence enters new genre territory with No Hard Feelings on June 23rd. The raunchy comedy casts the Oscar winner as a down on her luck Uber driver hired to teach a 19-year-old (Andrew Barth Feldman) the birds and bees. Gene Stupnitsky, who made the 2019 sleeper hit Good Boys, directs. Costars include Matthew Broderick, Laura Benanti, Natalie Morales, Scott MacArthur, and Ebon Moss-Bachrach.

It’s been a minute since Lawrence has graced the big screen. She was in the supporting cast as Mystique for Dark Phoenix four years ago, but you have to go back five years to Red Sparrow since her last headlining multiplex appearance. Her last two features (Don’t Look Up, Causeway) went the streaming route. Audiences are accustomed to seeing her in action flicks and dramas so this is certainly a test.

As I’ve mentioned a lot over the past few years, it’s a challenge for original comedies to break out. Plenty of viewers may simply wait until it’s ready for home consumption. If this had come out at the height of Lawrence’s bankability, I might be offering a different outlook.

Sony Pictures won’t like this comp, but Rough Night with Scarlett Johansson was another example of a popular actress branching out to this type of movie. Debuting in June six years ago, the result was a soft $8 million start. I’ll say this gets over that figure, but not by too much.

No Hard Feelings opening weekend prediction: $11.7 million

For my Asteroid City prediction, click here: