Keeping up with the summer 2023 traditions of dropping the The from its title (Haunted Mansion) and being a follow-up to a 2018 predecessor (Transformers: Rise of the Beasts, Insidious: The Red Door, Mission: Impossible – Dead Reckoning Part One), Meg 2: The Trench is in theaters on August 4th. Ben Wheatley takes over directorial duties from Jon Turteltaub with Jason Statham reprising his role as a battler of giant ocean creatures. Costars include Wu Jing, Sophia Cai, Page Kennedy, Sergio Peris-Mencheta, Skyler Samuels, and Cliff Curtis.
Five summers ago, The Meg premiered in August and easily exceeded expectations. Despite so-so reviews, audiences were ready for a shark fix. It opened with $45 million and an eventual $145 million domestic haul. When factoring in bountiful international earnings, The Meg made more than half a billion.
Warner Bros is probably banking on overseas cash for profitability. I’m not sure stateside crowds are exactly chomping at the bit for this sequel. While it should do respectable biz, it may lose some of its demographic to Teenage Mutant Ninja Turtles: Mutant Mayhem. I’m expecting that to have a stronger opening than this. The Trench might be lucky to take in $30 or even $25 million.
Meg 2: The Trench opening weekend prediction: $24.5 million
For my Teenage Mutant Ninja Turtles: Mutant Mayhem prediction, click here:
It’s been over seven years since Donatello, Michelangelo, Raphael, and Leonardo have graced the silver screen. With Seth Rogen and Evan Goldberg among the five cowriters, animated versions of the pizza loving reptilian crimefighters return in Teenage Mutant Ninja Turtles: Mutant Mayhem on Wednesday, August 2nd. Jeff Rowe makes his directorial debut with teens (Micah Abbey, Shamon Brown Jr., Brady Noon, Nicolas Cantu) voicing the title characters. Plenty of known actors are in on the fun including Hannibal Buress, Rose Byrne, John Cena, Jackie Chan, Ice Cube, Natasia Demetriou, Giancarlo Esposito, Post Malone, Paul Rudd, Maya Rudolph, and Rogen himself.
Paramount and Nickelodeon fully plan for this latest iteration to become its own franchise. A sequel and a spinoff TV series are in the works. Early buzz for the project is strong. While we won’t see anything approaching The Super Mario Bros. Movie numbers, there’s a three decades plus TMNT cinematic history mostly in its favor.
The first big screen adaptations of the comic book was the live-action trilogy from 1990-1993. Each entry there was less successful than the other with 1990’s original as the high point with a $25 million start and $135 million (not adjusted for inflation) eventual domestic haul. 2007’s TMNT is the other animated work. It made a decent $24 million out of the gate before limping to a $54 million overall take. In 2014, the franchise returned to live-action with Megan Fox leading and it posted series best results ($65 million premiere and $191 million total). 2016 sequel Out of the Shadows couldn’t keep up with $82 million in the bank.
We know something with near certainty. This won’t nab the greatest turtle debut at $65 million or the lowest which was 1993’s Teenage Mutant Ninja Turtles III at only $12 million. With a Wednesday start, I’ll project mid to high 30s for the traditional weekend and possibly in the high 4os to $50 million when factoring the five-day.
Teenage Mutant Ninja Turtles: Mutant Mayhem opening weekend prediction: $36.1 million (Friday to Sunday); $51.2 million
Blogger’s Update (07/26): A rather low reported 1900 screen count for Talk to Me has lowered my estimate from $4.8 million to $3.6 million. That likely leaves it outside of the top six.
After a historic box office weekend, July closes out with a pair of new releases in Disney’s Haunted Mansion and A24’s critically acclaimed Talk to Me. Neither are likely to dislodge the potent 1-2 punch of Barbenheimer. My detailed prediction posts on the newbies are here:
I don’t really see audiences clamoring for a fresh spin on Haunted Mansion (nearly 20 years after the one with Eddie Murphy) and buzz seems light. Family crowds should get it to a ho-hum mid 20s gross and that would place it in third.
Even if it made $30-35 million, that wouldn’t mean top two. Those spots are reserved for Barbie and Oppenheimer after their amazing starts (more on that below). The question is how far each dips in weekend #2.
For Barbie, the event status that it took on makes it somewhat naturally front loaded. A worst case decline might be around 55-60%. Considering the A Cinemascore grade and chance for repeat business, I’ll say 45-50% is more feasible and that means low to possibly mid 80s.
Oppenheimer also nabbed an A Cinemascore grade and perhaps some adult viewers are content for the IMAX screenings to be a bit less packed. I’ll say it doesn’t quite fall 50% with a take of over $40 million.
Sound of Freedom should continue its meager percentage decreases while Mission: Impossible – Dead Reckoning Part One hopes to right the ship after a turbulent two weeks. They should place fourth and fifth, respectively.
While Talk to Me is generating impressive reviews, this could be the type of A24 elevated horror experience that doesn’t bring genre fans out in droves. A lot of them just got their fright fix with Insidious: The Red Door as well.
And with that, here’s how I see the top 6 playing out:
1. Barbie
Predicted Gross: $82.6 million
2. Oppenheimer
Predicted Gross: $43.8 million
3. Haunted Mansion
Predicted Gross: $25.4 million
4. Sound of Freedom
Predicted Gross: $14.7 million
5. Mission: Impossible – Dead Reckoning Part One
Predicted Gross: $10.6 million
Box Office Results (July 21-23)
Racking up the fourth highest financial frame in history, Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer gave us the best weekend in over four years.
Barbie captured the zeitgeist and an especially sizable female audience to the tune of $162 million, right on pace with my $160.8 million prediction. That’s the best three-day opening of 2023 and my hunch is that it will remain so. It’s also the #1 premiere for a female directed feature and 20th overall.
Oppenheimer gave Mr. Nolan his personal best third start (after The Dark Knight Rises and The Dark Knight). Blasting beyond my $65.3 million estimate, the three-hour Oscar contender amassed $82.4 million for an astonishing runner-up showing. Those packed IMAX screenings didn’t hurt.
Sound of Freedom was third as it continued its low declines with $19.8 million, just below my $21 million projection. The brilliantly marketed action thriller sits at $124 million.
And this is where the good news stops. Mission: Impossible: Dead Reckoning, after a less than expected opening, had a free fall from 1st to 4th. The Barbenheimer phenomenon helped it plummet 65% to $19.3 million compared to my $25.5 million call. The ten-day tally is $118 million.
Indiana Jones and the Dial Destiny and Insidious: The Red Door were fifth and sixth, respectively. Each made $6.6 million. Indy‘s four-week earnings are at $158 million while Insidious‘s three-week bounty is $71 million.
I incorrectly had Elemental in fifth, but it was seventh with $5.7 million (I said $6.7 million) for $137 million overall.
Blogger’s Update (07/26): A reported screen count of 1900 has warranted lowering my prediction from $4.8 million to $3.6 million
After debuting at Sundance back in January, Australian horror flick Talk to Me reaches stateside theaters on July 28th. Marking the directorial of debut for brothers Danny and Michael Philippou, Sophie Wilde stars with a supporting cast including Alexandra Jensen, Joe Bird, Otis Dhanji, Miranda Otto, and Zoe Terakes.
Encouraging chatter for Talk emerged from Utah early this year. The Rotten Tomatoes score is 96%. Following its premiere, a bidding war occurred with A24 securing distribution rights for the low-budget (a reported $4.5 million price tag) fright fest.
That said, this runs the risk of being the kind of elevated horror experience that critics dig more than audiences. I have yet to see a theater count so my projection could change once I do. For now, I think it may open around the amount of its cost.
Talk to Me opening weekend prediction: $3.6 million
Disney is again hoping families wish to check into the Haunted Mansion when it opens July 28th. Based on the half century plus old theme park attraction, Justin Simien directs with a cast featuring LaKeith Stanfield, Tiffany Haddish, Owen Wilson, Danny DeVito, Rosario Dawson, Jamie Lee Curtis, and Jared Leto.
The 2023 version is apparently adhering to the Sean Parker school of thought when it comes to titling. As you may recall, this is now the second pic based on the ride behind 2003’s The Haunted Mansion with Eddie Murphy. It opened over Thanksgiving weekend 20 years ago and grossed a fair $75 million stateside.
I’m not so sure kids are clamoring for a fresh take on this spooky story. Buzz seems quiet and that’s troubling for the Mouse House after the recent commercial disappointment Indiana Jones and the Dial of Destiny.
Two decades ago, our Mansion with the The had a three-day premiere of $24 million and $34 million over the November holiday. The The less Mansion could open similarly in the mid to high 20s from Friday to Sunday. That’s pretty weak stuff considering we’re not adjusting for inflation.
Haunted Mansion opening weekend prediction: $25.4 million
Blogger’s Update (07/19): Rising predictions as Barbie is elevated to $160.8M and Oppenheimer to $65.3M
In one of the most anticipated box office frames in recent memory, two awards hopefuls hoping to score massive grosses are off and running. It’s been deemed the “Barbenheimer” weekend across social media outlets as Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer premiere. You can peruse my detailed prediction posts on them here:
The range of possibility for Barbie keeps rising as it appears to have captured the zeitgeist. All ages are expected to attend with a particularly gigantic female crowd and that puts my estimate at over $125 million. That would give it the second biggest three-day haul of any 2023 title behind The Super Mario Bros. Movie.
While Oppenheimer won’t reach Barbie territory, Mr. Nolan is one of the few directors whose name can open a picture and I expect that to apply with this likely Oscar hopeful. I believe it can manage a rock solid second place showing north of $50 million (the pricier IMAX showings should provide an assist).
After a smaller than anticipated debut (more on that below), Mission: Impossible – Dead Reckoning Part One could fall victim to the shiny newcomers. I have it dropping over 50%. I do expect it will level off nicely in August and eventually post numbers similar to predecessor Fallout from 2018.
Sound of Freedom landed a jaw dropping second weekend figure when it rose 39%. That’s something we simply don’t see in the summer months (and hardly ever in any season). Truth be told, I have no clue what this anomaly will post in its third frame. I’ll guesstimate a 20-25% decline.
Elemental seems poised for a minimal dip compared to fellow holdovers Insidious: The Red Door and Indiana Jones and the Dial of Destiny and that might keep it in fifth position.
Here’s how I envision that top 5 shaking out:
1. Barbie
Predicted Gross: $160.8 million
2. Oppenheimer
Predicted Gross: $65.3 million
3. Mission: Impossible – Dead Reckoning Part One
Predicted Gross: $25.5 million
4. Sound of Freedom
Predicted Gross: $21 million
5. Elemental
Predicted Gross: $6.7 million
Box Office Results (July 14-16)
Tom Cruise’s seventh adventure as IMF agent Ethan Hunt came in under projections and unable to set franchise records as many figured it would. That includes this blogger. Mission: Impossible – Dead Reckoning Part One made $54.6 million from Friday to Sunday and $78.4 million when factoring in the five-day tally since it opened on Wednesday. That’s considerably below my respective estimates – $72.7 million and $102.3 million. It played more like the sequel to series predecessor Fallout from 2018 and less like Cruise’s immediate follow-up to the phenomenon that was last summer’s Top Gun: Maverick. The earnings left it under Fallout‘s franchise best three-day marker of $61 million.
In the runner-up slot, Sound of Freedom astonished everyone with its near 40% jump to $27.2 million in its sophomore outing. That’s, ahem, more than my $12.1 million prediction as the Angel Studios action thriller is up to $85 million since its July 4th beginning. No one saw these kind of financial fireworks and it could hit $200 million when all is said and done.
Insidious: The Red Door went from 1st to 3rd with an understandable 61% plummet to $13 million. The horror sequel actually held up sturdier than my $11.4 million estimate and the two-week total is $58 million.
Indiana Jones and the Dial of Destiny was fourth in weekend 3 with $12.2 million (I was close at $12.7 million). The subpar tally is $145 million.
Finally, Elemental rounded out the top five with a scant 9% decrease at $9 million compared to my $7.9 million prediction. It’s now at a respectable $125 million.
And that does it for now, folks! Until next time… may all your Barbenheimer dreams come true…
Blogger’s Update (07/19): I’ve increased my prediction from $52.3M to $65.3M
As one of the few directors whose name can open a movie, Christopher Nolan’s epic biopic Oppenheimer reaches theaters on July 21st. Cillian Murphy headlines the three-hour historical epic as the title character, known as the father of the atomic bomb. The large supporting cast includes Emily Blunt, Matt Damon, Robert Downey Jr., Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek, Kenneth Branagh, and Benny Safdie.
Shot for a reported $100 million, the Oscar hopeful is targeting a second place showing by outpacing the second frame of Mission: Impossible – Dead Reckoning Part One. First place appears unreachable due to Barbie. The social media world has had a ball with memes and GIFs celebrating the premieres of these two huge projects on the same date. The term “Barbenheimer” has even been coined with thousands of moviegoers having already planned long days at the multiplex to view both.
Thanks in large part to his Dark Knight trilogy, Nolan serves as the biggest main draw for his own projects. He boasts a directorial bankability that few of his colleagues share (Tarantino is another example). Non-Batman projects have seen impressive starts. In 2010, Inception (hot on the heels of The Dark Knight) premiered with $62 million. Interstellar started with $47 million in 2014. Over Labor Day weekend in 2020, Tenet braved unfavorable COVID conditions and managed a $20 million beginning.
Oppenheimer faces its challenges. There’s obviously the competition from an iconic doll and Ethan Hunt. The subject matter may not be enticing to younger viewers who typically drive the summer box office. Still early indications including some sold out IMAX venues at considerably higher prices have me thinking it could top $50 million.
Oppenheimer opening weekend prediction: $65.3 million
Blogger’s Update (07/19): I’ve increased my prediction from $127.8M to $160.8M
After a lengthy development process, the eagerly anticipated live-action Barbie seeks to pack movie houses on July 21st. Greta Gerwig, coming off two Best Picture nominees in a row with Lady Bird and Little Women, directs with Margot Robbie as the iconic Mattel creation and Ryan Gosling as Ken. The large supporting cast (some playing variations of the leading dolls) includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, Alexandra Shipp, Emma Mackey, Dua Lipa, Kingsley Ben-Adir, Simu Liu, Michael Cera, Ariana Greenblatt, and Will Ferrell. Once a vehicle for Amy Schumer and then Anne Hathaway, the reported $100 million production tapped Robbie four summers ago for the high profile project.
It goes without saying that the toy line dating back to 1959 has seen generations of consumers. Warner Bros is banking that crowds of all ages for the PG-13 rated pic will turn up. While it should certainly skew female, all demographics are expected to be represented.
Barbie has also been the benefactor of extra publicity due to Christopher Nolan’s Oppenheimer debuting on the same day. Dubbed “Barbenheimer” all over social media, the premiere of two awards and blockbuster hopefuls only adds to the hoopla.
The breakout potential seems quite real and buzz has been growing steadily since the trailer and other forms of exposure. Initial estimates were in the $55-$70 million vicinity, rose to $80-$100 million, and are now looking to top $100 million. I’m inclined to say it manages nine digits with room to spare.
Tom Cruise hopes to follow up the biggest hit of his career with a franchise best opening for the signature franchise as Mission: Impossible – Dead Reckoning Part One opens on Wednesday. It is the only newcomer out and you can peruse detailed prediction post on it here:
Cruise’s star power is the highest it’s been in years coming off the nearly billion and a half plus earning Top Gun: Maverick from last summer. In order to post the largest start among the seven missions, Reckoning will need to top the $61 million made by predecessor Fallout in 2018. I’m projecting it will do so with over $10 million to spare and bring in over $100 million when counting its Wednesday and Thursday numbers.
The real battle should be for second place. Coming off a surprise victory, Insidious: The Red Door should experience the heftiest decline (mid 60s) of the top five. This might cause a drop of 1st to 4th if Indiana Jones and the Dial of Destiny falls in the 50-55% range.
Sound of Freedom, the thriller from upstart Angel Studios, was the real story of the previous frame (more on that below). With an A+ Cinemascore grade, it should have the smallest decline other than Elemental in fifth position. If the dip is lower than my estimated 40%, it might just manage to rise from third to second. I’ll give Indy the slight edge. However, it might be worth keeping an eye on daily grosses throughout the week.
Here’s how I see the high five playing out:
1. Mission: Impossible – Dead Reckoning Part One
Predicted Gross: $72.7 million (Friday to Sunday); $102.3 million (Wednesday to Sunday)
2. Indiana Jones and the Dial of Destiny
Predicted Gross: $12.7 million
3. Sound of Freedom
Predicted Gross: $12.1 million
4. Insidious: The Red Door
Predicted Gross: $11.4 million
5. Elemental
Predicted Gross: $7.9 million
Box Office Results (July 7-9)
As mentioned, horror fans were ready for scares as Insidious: The Red Door opened impressively. The fifth pic in the series which started in 2010 posted the second highest debut behind #2 in 2013 with $33 million. That’s beyond my $25.2 million prediction as the Sony/Blumhouse production has already doubled its reported $16 million budget.
Indiana Jones and the Dial of Destiny was second in weekend #2 after its lackluster beginning. Sliding 55%, the $27.4 million gross was on pace with my $28 million take. The fifth go-round in this franchise is at $122 million after ten disappointing days for Disney.
The aforementioned Sound of Freedom employed shrewd marketing tactics that included a pay it forward method where viewers could purchase tickets for others. Jim Caviezel’s tale of taking on human traffickers reached its intended conservative and faith-based crowd and then some. The Friday to Sunday haul was $19.6 million for third place, easily outpacing my $12.5 million estimate. Since its unveiling on Tuesday, July 4th, the total is $41 million. Needless to say, Angel Studios has established itself as a player in the box office game.
Elemental was fourth with $10 million, ahead of my $8 million projection. Pixar’s latest finally crossed the century mark at $109 million.
Spider-Man: Across the Spider-Verse rounded out the top five with $8 million (I said $7.8 million) for $357 million overall.
Finally, critically acclaimed raunchy comedy Joy Ride stalled. It was sixth with just $5.8 million compared to my $8.4 million prediction.
Paramount hopes to post franchise best numbers for Mission: Impossible – Dead Reckoning Part One, Tom Cruise’s action series that began some 27 years ago and has now reached its seventh installment. It opens Wednesday, July 12th and is the third M:I pic in a row directed by Christopher McQuarrie. Ving Rhames, Simon Pegg, Rebecca Ferguson, Vanessa Kirby, and Henry Czerny (returning for the first time since part 1) reprise their roles with Hayley Atwell, Esai Morales, and Pom Klementieff as newly assigned cast.
With a 98% Rotten Tomatoes rating, Reckoning is receiving the same acclaim that greeted predecessors Ghost Protocol (2011), Rogue Nation (2015), and Fallout (2018). Perhaps most importantly, this should benefit from being Cruise’s follow-up to last year’s box office phenomenon that was Top Gun: Maverick. It was easily summer 2022’s (and the year’s) largest grosser and the goodwill left over could launch this Mission to new heights.
In order to do so, Part One (part two is out in a year) would need to top the $61 million that Fallout took in five summers ago in its debut. With a Wednesday head start, a five-day haul over $100 million is certainly achievable.
The Mission movies traditionally leg out nicely throughout the season. With the exception of Ghost Protocol, all have premiered in summer. Many older filmgoers that will make the theatrical trek may not rush out opening weekend.
I’ll project low to mid 70s for the Friday to Sunday earnings as it should come awfully close and potentially exceed nine figures from Wednesday to the weekend’s end.
Mission: Impossible – Dead Reckoning Part One opening weekend prediction: $72.7 million (Friday to Sunday); $102.3 million (Wednesday to Sunday)
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