Blogger’s Update (07/19): I’ve increased my prediction from $127.8M to $160.8M
After a lengthy development process, the eagerly anticipated live-action Barbie seeks to pack movie houses on July 21st. Greta Gerwig, coming off two Best Picture nominees in a row with Lady Bird and Little Women, directs with Margot Robbie as the iconic Mattel creation and Ryan Gosling as Ken. The large supporting cast (some playing variations of the leading dolls) includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, Alexandra Shipp, Emma Mackey, Dua Lipa, Kingsley Ben-Adir, Simu Liu, Michael Cera, Ariana Greenblatt, and Will Ferrell. Once a vehicle for Amy Schumer and then Anne Hathaway, the reported $100 million production tapped Robbie four summers ago for the high profile project.
It goes without saying that the toy line dating back to 1959 has seen generations of consumers. Warner Bros is banking that crowds of all ages for the PG-13 rated pic will turn up. While it should certainly skew female, all demographics are expected to be represented.
Barbie has also been the benefactor of extra publicity due to Christopher Nolan’s Oppenheimer debuting on the same day. Dubbed “Barbenheimer” all over social media, the premiere of two awards and blockbuster hopefuls only adds to the hoopla.
The breakout potential seems quite real and buzz has been growing steadily since the trailer and other forms of exposure. Initial estimates were in the $55-$70 million vicinity, rose to $80-$100 million, and are now looking to top $100 million. I’m inclined to say it manages nine digits with room to spare.
Tom Cruise hopes to follow up the biggest hit of his career with a franchise best opening for the signature franchise as Mission: Impossible – Dead Reckoning Part One opens on Wednesday. It is the only newcomer out and you can peruse detailed prediction post on it here:
Cruise’s star power is the highest it’s been in years coming off the nearly billion and a half plus earning Top Gun: Maverick from last summer. In order to post the largest start among the seven missions, Reckoning will need to top the $61 million made by predecessor Fallout in 2018. I’m projecting it will do so with over $10 million to spare and bring in over $100 million when counting its Wednesday and Thursday numbers.
The real battle should be for second place. Coming off a surprise victory, Insidious: The Red Door should experience the heftiest decline (mid 60s) of the top five. This might cause a drop of 1st to 4th if Indiana Jones and the Dial of Destiny falls in the 50-55% range.
Sound of Freedom, the thriller from upstart Angel Studios, was the real story of the previous frame (more on that below). With an A+ Cinemascore grade, it should have the smallest decline other than Elemental in fifth position. If the dip is lower than my estimated 40%, it might just manage to rise from third to second. I’ll give Indy the slight edge. However, it might be worth keeping an eye on daily grosses throughout the week.
Here’s how I see the high five playing out:
1. Mission: Impossible – Dead Reckoning Part One
Predicted Gross: $72.7 million (Friday to Sunday); $102.3 million (Wednesday to Sunday)
2. Indiana Jones and the Dial of Destiny
Predicted Gross: $12.7 million
3. Sound of Freedom
Predicted Gross: $12.1 million
4. Insidious: The Red Door
Predicted Gross: $11.4 million
5. Elemental
Predicted Gross: $7.9 million
Box Office Results (July 7-9)
As mentioned, horror fans were ready for scares as Insidious: The Red Door opened impressively. The fifth pic in the series which started in 2010 posted the second highest debut behind #2 in 2013 with $33 million. That’s beyond my $25.2 million prediction as the Sony/Blumhouse production has already doubled its reported $16 million budget.
Indiana Jones and the Dial of Destiny was second in weekend #2 after its lackluster beginning. Sliding 55%, the $27.4 million gross was on pace with my $28 million take. The fifth go-round in this franchise is at $122 million after ten disappointing days for Disney.
The aforementioned Sound of Freedom employed shrewd marketing tactics that included a pay it forward method where viewers could purchase tickets for others. Jim Caviezel’s tale of taking on human traffickers reached its intended conservative and faith-based crowd and then some. The Friday to Sunday haul was $19.6 million for third place, easily outpacing my $12.5 million estimate. Since its unveiling on Tuesday, July 4th, the total is $41 million. Needless to say, Angel Studios has established itself as a player in the box office game.
Elemental was fourth with $10 million, ahead of my $8 million projection. Pixar’s latest finally crossed the century mark at $109 million.
Spider-Man: Across the Spider-Verse rounded out the top five with $8 million (I said $7.8 million) for $357 million overall.
Finally, critically acclaimed raunchy comedy Joy Ride stalled. It was sixth with just $5.8 million compared to my $8.4 million prediction.
Paramount hopes to post franchise best numbers for Mission: Impossible – Dead Reckoning Part One, Tom Cruise’s action series that began some 27 years ago and has now reached its seventh installment. It opens Wednesday, July 12th and is the third M:I pic in a row directed by Christopher McQuarrie. Ving Rhames, Simon Pegg, Rebecca Ferguson, Vanessa Kirby, and Henry Czerny (returning for the first time since part 1) reprise their roles with Hayley Atwell, Esai Morales, and Pom Klementieff as newly assigned cast.
With a 98% Rotten Tomatoes rating, Reckoning is receiving the same acclaim that greeted predecessors Ghost Protocol (2011), Rogue Nation (2015), and Fallout (2018). Perhaps most importantly, this should benefit from being Cruise’s follow-up to last year’s box office phenomenon that was Top Gun: Maverick. It was easily summer 2022’s (and the year’s) largest grosser and the goodwill left over could launch this Mission to new heights.
In order to do so, Part One (part two is out in a year) would need to top the $61 million that Fallout took in five summers ago in its debut. With a Wednesday head start, a five-day haul over $100 million is certainly achievable.
The Mission movies traditionally leg out nicely throughout the season. With the exception of Ghost Protocol, all have premiered in summer. Many older filmgoers that will make the theatrical trek may not rush out opening weekend.
I’ll project low to mid 70s for the Friday to Sunday earnings as it should come awfully close and potentially exceed nine figures from Wednesday to the weekend’s end.
Mission: Impossible – Dead Reckoning Part One opening weekend prediction: $72.7 million (Friday to Sunday); $102.3 million (Wednesday to Sunday)
After a subpar start, Harrison Ford’s fifth go-round as the iconic fedora clad archaeologist hopes to repeat at #1. The fifth edition of a horror franchise could disrupt that as Insidious: The Red Door swings in. We also have the critically acclaimed raunchy comedy Joy Ride and action pic Sound of Freedom from upstart Angel Studios. You can peruse my detailed prediction posts on the newcomers here:
After a lackluster haul (more on that below), Dr. Jones and company might see a sophomore drop in the low 50s. While the B+ Cinemascore grade exceeds the B that crowds gave predecessor Indiana Jones and the Crystal Skull, it still indicates middling enthusiasm moving forward. My high 20s take does mean a repeat performance atop the charts.
That’s because I have Insidious: The Red Door in the mid 20s. While that’s under the $29 million that The Last Key opened with in 2018, it is still a fine result for the 13-year-old franchise.
The weekend’s wild card is Sound of Freedom. Jim Caviezel’s turn as a vigilante taking on human traffickers is being championed by faith-based and conservative groups. This resulted in a terrific $14 million bounty when it started on July 4th. How it legs out is anyone’s guess and I’m going with a low double digits Friday-Sunday number. That would put it solidly in third.
As for Joy Ride, critics are being kind and the studio is hoping for a Crazy Rich Asians style sleeper hit. The hard R rating could prevent that and my sub $10 million projection puts it in fourth just ahead of animated holdovers Elemental and Spider-Man: Across the Spider-Verse.
And with that, here’s how I foresee the top 6 shaking out:
1. Indiana Jones and the Dial of Destiny
Predicted Gross: $28 million
2. Insidious: The Red Door
Predicted Gross: $25.2 million
3. Sound of Freedom
Predicted Gross: $12.5 million
4. Joy Ride
Predicted Gross: $8.4 million
5. Elemental
Predicted Gross: $8 million
6. Spider-Man: Across the Spider-Verse
Predicted Gross: $7.8 million
Box Office Results (June 30-July 2)
Considering Crystal Skull in 2008 made off with $100 million for its Friday to Sunday portion of a holiday weekend, the $60.3 million for Dial of Destiny is a major letdown for Disney. I wasn’t much more generous at $65.3 million. When it premiered in Cannes over a month ago, its mediocre reaction set the table for a disappointing gross. Perhaps more importantly is that it didn’t play for younger audiences whose reverence for the series isn’t matched by the 40 and up crowd.
Disney/Pixar’s Elemental, after a troubling start, continued to level off nicely in weekend #3. It was second with $12.1 million, in line with my $12.7 million prediction for a three-week $89 million tally.
Spider-Man: Across the Spider-Verse was third with $12 million compared to my $13.5 million estimate. The Sony juggernaut has amassed $340 million.
Jennifer Lawrence’s No Hard Feelings was fourth with $7.8 million (I went higher at $89 million). The ten-day take is $29 million which is fairly decent for a genre that’s struggled in recent times.
Transformers: Rise of the Beasts rounded out the top five with $7.3 million. I incorrectly had it on the outside looking in. The total is $136 million.
Finally, DreamWorks Animation’s Ruby Gillman: Teenage Kraken was a major flop in sixth with only $5.5 million. I was kinder at $7.8 million. With serious kiddie competition, parents opted for leftovers like Elemental and Spidey.
Angel Studios, the company behind The Chosen and His Only Son, hopes to find passionate fans with the action flick Sound of Freedom. From director Alejandro Monteverde, Jim Caviezel stars as a vigilante taking on human traffickers. Costars include Mira Sorvino, Bill Camp, and Kurt Fuller.
With a reported budget under $15 million, Freedom rolled out on July 4th with hopes for a healthy six-day run (I’ll confess that this was under my radar). It’s already nabbed a very impressive $14 million due to Angel’s unique form of crowdfunding and marketing to a targeted conservative audience.
This certainly has the ability to outpace any expectations and I do believe a Friday to Sunday take exceeding $10 million is achievable. That should put it in third place behind Indiana Jones and the Dial Destiny and Insidious: The Red Door.
Sound of Freedom opening weekend prediction: $12.5 million (Friday to Sunday estimate)
For my Insidious: The Red Door prediction, click here:
Adele Kim, best known for cowriting 2018’s smash surprise hit Crazy Rich Asians, makes her directorial debut with Joy Ride on July 7th. The raunchy comedy, which premiered at South by Southwest to impressive reviews, stars Ashley Park, Sherry Cola, recent Oscar nominee Stephanie Hsu from Everything Everywhere All at Once, Sabrina Wu, Ronny Chieng, Annie Mumolo, David Denman, and Lori Tan Chinn.
The road trip pic is another hard R laugher in a genre underrepresented in recent years. There’s been a bit of a comeback this summer as it follows No Hard Feelings by two weeks and precedes August’s Strays.
With a 100% Rotten Tomatoes rating, this could manage to ride its festival buzz to a debut above $10 million. I’m going say it falls just short.
Joy Ride opening weekend prediction: $8.4 million
For my Insidious: The Red Door prediction, click here:
Sony hopes for happy horror returns when Insidious: The Red Door opens on July 7th. The fifth feature in the franchise that began in 2010, costar Patrick Wilson takes over the directorial reins. Joining him in the cast are Ty Simpkins, Rose Byrne, Andrew Astor, and Lin Shaye.
The PG-13 supernatural saga is the first Insidious entry in five and a half years. It is said to serve to serve as a direct sequel to parts 1 and 2. 2013’s second chapter was the financial zenith with a $40 million premiere and $83 million eventual domestic take. Chapter 3 in 2015 did $22 million out of the gate and $52 million overall. 2018’s Insidious: The Last Key improved on its predecessor with $29 million in its initial weekend and $67 million total.
Door could be helped with the lack of genre fare in the marketplace (its TV teaser spot with Wilson getting a frightening MRI is pretty effective too). I don’t think it’ll quite reach the near $30 million of Key, but mid 20s sounds like the correct prognosis.
Insidious: The Red Door opening weekend prediction: $25.2 million
Blogger’s Update (06/29): I have my estimate for Ruby Gillman from to $10.8M to $7.8M, which puts it in fifth instead of fourth.
Harrison Ford hopes to retire his iconic character with boffo box office returns as Indiana Jones and the Dial of Destiny whips into theaters. We also have DreamWorks Animation’s Ruby Gillman, Teenage Kraken seeking success amid serious competition. My detailed prediction posts on the newcomers can be perused here:
Disney might not have done itself any favors when it screened Destiny last month at the Cannes Film Festival. The critical reaction was rather weak as it sits with 62% on Rotten Tomatoes. The fifth entry in the franchise’s much maligned 2008 predecessor Kingdom of the Crystal Skull managed 77%. I suspect that expectations should be tempered and I have it hitting mid 60s for what would be considered a significantly disappointing beginning.
Slots 2-4 should be quite animated with Spider-Man: Across the Spider-Verse and Elemental losing around 30-35%. That could put both of them ahead of Ruby. The fact that it’s not based on known IP won’t help and neither will the level of competition. I have it barely topping $10 million for a fourth place start.
No Hard Feelings should round out the top five with a 40% range decline in its sophomore frame.
Here’s how I see it shaking out:
1. Indiana Jones and the Dial of Destiny
Predicted Gross: $65.3 million
2. Spider-Man: Across the Spider-Verse
Predicted Gross: $13.4 million
3. Elemental
Predicted Gross: $12.7 million
4. No Hard Feelings
Predicted Gross: $8.9 million
5. Ruby Gillman, Teenage Kraken
Predicted Gross: $7.8 million
Box Office Results (June 23-25)
Thanks to the disastrous performance of The Flash (we’ll get there shortly), Spider-Man: Across the Spider-Verse swung back into 1st place in week #4. The acclaimed animated sequel took in $19 million. I was right on target with $18.9 million and it’s up to a terrific $316 million with $400 million in its sights.
Pixar’s Elemental, after a poor premiere, was on less shaky ground in its follow-up outing. The A Cinemascore grade probably helped as it dropped a commendable 38% at $18.4 million (I went lower with $16.8 million). That’s the smallest Pixar sophomore frame downslide since Up 14 years ago. The total is $65 million in ten days.
The Flash… wow. After a shockingly low $55 million opening, the DCEU debacle plunged 72% and landed in third with only $15.1 million. I was more generous at $17.5 million. The ten-day take is $87 million and it should be out of the top five in only its third go-round. Embarrassing.
Jennifer Lawrence’s raunchy comedy No Hard Feelings debuted in fourth with $15 million, exceeding my call of $11.7 million. For its genre, that’s a pretty solid haul as comedies have struggled in recent years. It should manage to hold up decently in subsequent weekends.
Transformers: Rise of the Beasts rounded out the top five with $11.7 million, rising above my $9.3 million projection. The three-week gross is $123 million.
Wes Anderson’s Asteroid City expanded nationwide and nabbed the highest per theater average on the chart. The star-studded tale made an impressive $9 million and went above my $7.6 million guesstimate. It’s at $10.2 million when factoring its limited release dollars from the previous weekend.
Finally, The Little Mermaid was seventh with $8.5 million (I said $7 million) to bring its earnings to $270 million in five weeks.
Blogger’s Update (06/29): I have revised my prediction from $10.8 million down to $7.8 million
DreamWorks is banking on young girls and their parents depositing their money and time into Ruby Gillman, Teenage Kraken when it debuts June 30th. The animated coming-of-age fantasy is directed by Kirk DeMicco, who helmed blockbuster The Croods for the studio a decade ago. Lana Condor voices the high school sophomore title character. Other performers mic’d up include Toni Collette, Annie Murphy, Sam Richardson, Colman Domingo, Will Forte, Liza Koshy, and Jane Fonda.
The studio just had a sizable hit with Puss in Boots: The Last Wish over the holidays and they have future entries in the Trolls and Kung Fu Panda series on deck. Kraken has the disadvantage of not being based on known IP and following Spider-Man: Across the Spider-Verse and Pixar’s Elemental.
There doesn’t seem to be much chatter for this one. If Elemental couldn’t hit $30 million out of the gate, I question whether Gillman can reach half of that number. I’ll project that it falls short for an underwhelming premiere.
Ruby Gillman, Teenage Kraken opening weekend prediction: $7.8 million
For my Indiana Jones and the Dial of Destiny prediction, click here:
Ahh, the 80s. It’s a decade where filmmakers (many of whom came of age at the time) are constantly prodding our nostalgic sensibilities. That’s when the Spielberg/Lucas collaborative trilogy of Raiders of the Lost Ark, Indiana Jones and the Temple of Doom, and Indiana Jones and the Last Crusade gave Harrison Ford another iconic role and moviegoers another classic franchise. In 2008, Ford donned the fedora again to more mixed results with Indiana Jones and the Kingdom of the Crystal Skull. The 80s now describes the lead’s own age (he became an octogenarian last summer). Indy is back as James Mangold takes over directorial duties with Indiana Jones and the Dial of Destiny, the time travel adventure that marks the fifth and last entry in the series. The Logan and Ford v Ferrari maker also has Karen Allen and John Rhys-Davies reprising their roles. Other supporting players include Phoebe Waller-Bridge, Mads Mikkelsen, Antonio Banderas, Toby Jones, Boyd Holbrook, and Ethann Isidore.
With a whopping budget reportedly approaching $300 million, Disney is banking on crowds of all ages making the multiplex trek. That’s not a sure thing as we all just witnessed The Flash go belly up. Destiny attempted to generate solid buzz when it premiered last month at the Cannes Film Festival. It might’ve had the opposite effect. Reviews were middling and it currently stands at just 59% on Rotten Tomatoes (the oft maligned Skull sits at 77%). Another factor is that younger viewers may not have the sentimentality for Indy that older ones hold.
Fifteen summers ago, Skull premiered on Thursday ahead of a long Memorial Day holiday weekend. It amassed over $150 million for the five-day haul. A three-day take of $100 million would be welcome news for the Mouse Factory. I’m skeptical if that’s achievable. In fact, I’m questioning whether it reaches the figure that shares Ford’s age. Anything under $80 million would certainly be considered a disappointment and that’s where I have this landing. In fact, I’m only going mid-6os for what would be considered a massive letdown.
Indiana Jones and the Dial of Destiny opening weekend prediction: $65.3 million
For my Ruby Gillman, Teenage Kraken prediction, click here:
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