Disney is again hoping families wish to check into the Haunted Mansion when it opens July 28th. Based on the half century plus old theme park attraction, Justin Simien directs with a cast featuring LaKeith Stanfield, Tiffany Haddish, Owen Wilson, Danny DeVito, Rosario Dawson, Jamie Lee Curtis, and Jared Leto.
The 2023 version is apparently adhering to the Sean Parker school of thought when it comes to titling. As you may recall, this is now the second pic based on the ride behind 2003’s The Haunted Mansion with Eddie Murphy. It opened over Thanksgiving weekend 20 years ago and grossed a fair $75 million stateside.
I’m not so sure kids are clamoring for a fresh take on this spooky story. Buzz seems quiet and that’s troubling for the Mouse House after the recent commercial disappointment Indiana Jones and the Dial of Destiny.
Two decades ago, our Mansion with the The had a three-day premiere of $24 million and $34 million over the November holiday. The The less Mansion could open similarly in the mid to high 20s from Friday to Sunday. That’s pretty weak stuff considering we’re not adjusting for inflation.
Haunted Mansion opening weekend prediction: $25.4 million
Blogger’s Update (07/19): Rising predictions as Barbie is elevated to $160.8M and Oppenheimer to $65.3M
In one of the most anticipated box office frames in recent memory, two awards hopefuls hoping to score massive grosses are off and running. It’s been deemed the “Barbenheimer” weekend across social media outlets as Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer premiere. You can peruse my detailed prediction posts on them here:
The range of possibility for Barbie keeps rising as it appears to have captured the zeitgeist. All ages are expected to attend with a particularly gigantic female crowd and that puts my estimate at over $125 million. That would give it the second biggest three-day haul of any 2023 title behind The Super Mario Bros. Movie.
While Oppenheimer won’t reach Barbie territory, Mr. Nolan is one of the few directors whose name can open a picture and I expect that to apply with this likely Oscar hopeful. I believe it can manage a rock solid second place showing north of $50 million (the pricier IMAX showings should provide an assist).
After a smaller than anticipated debut (more on that below), Mission: Impossible – Dead Reckoning Part One could fall victim to the shiny newcomers. I have it dropping over 50%. I do expect it will level off nicely in August and eventually post numbers similar to predecessor Fallout from 2018.
Sound of Freedom landed a jaw dropping second weekend figure when it rose 39%. That’s something we simply don’t see in the summer months (and hardly ever in any season). Truth be told, I have no clue what this anomaly will post in its third frame. I’ll guesstimate a 20-25% decline.
Elemental seems poised for a minimal dip compared to fellow holdovers Insidious: The Red Door and Indiana Jones and the Dial of Destiny and that might keep it in fifth position.
Here’s how I envision that top 5 shaking out:
1. Barbie
Predicted Gross: $160.8 million
2. Oppenheimer
Predicted Gross: $65.3 million
3. Mission: Impossible – Dead Reckoning Part One
Predicted Gross: $25.5 million
4. Sound of Freedom
Predicted Gross: $21 million
5. Elemental
Predicted Gross: $6.7 million
Box Office Results (July 14-16)
Tom Cruise’s seventh adventure as IMF agent Ethan Hunt came in under projections and unable to set franchise records as many figured it would. That includes this blogger. Mission: Impossible – Dead Reckoning Part One made $54.6 million from Friday to Sunday and $78.4 million when factoring in the five-day tally since it opened on Wednesday. That’s considerably below my respective estimates – $72.7 million and $102.3 million. It played more like the sequel to series predecessor Fallout from 2018 and less like Cruise’s immediate follow-up to the phenomenon that was last summer’s Top Gun: Maverick. The earnings left it under Fallout‘s franchise best three-day marker of $61 million.
In the runner-up slot, Sound of Freedom astonished everyone with its near 40% jump to $27.2 million in its sophomore outing. That’s, ahem, more than my $12.1 million prediction as the Angel Studios action thriller is up to $85 million since its July 4th beginning. No one saw these kind of financial fireworks and it could hit $200 million when all is said and done.
Insidious: The Red Door went from 1st to 3rd with an understandable 61% plummet to $13 million. The horror sequel actually held up sturdier than my $11.4 million estimate and the two-week total is $58 million.
Indiana Jones and the Dial of Destiny was fourth in weekend 3 with $12.2 million (I was close at $12.7 million). The subpar tally is $145 million.
Finally, Elemental rounded out the top five with a scant 9% decrease at $9 million compared to my $7.9 million prediction. It’s now at a respectable $125 million.
And that does it for now, folks! Until next time… may all your Barbenheimer dreams come true…
Blogger’s Update (07/19): I’ve increased my prediction from $52.3M to $65.3M
As one of the few directors whose name can open a movie, Christopher Nolan’s epic biopic Oppenheimer reaches theaters on July 21st. Cillian Murphy headlines the three-hour historical epic as the title character, known as the father of the atomic bomb. The large supporting cast includes Emily Blunt, Matt Damon, Robert Downey Jr., Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek, Kenneth Branagh, and Benny Safdie.
Shot for a reported $100 million, the Oscar hopeful is targeting a second place showing by outpacing the second frame of Mission: Impossible – Dead Reckoning Part One. First place appears unreachable due to Barbie. The social media world has had a ball with memes and GIFs celebrating the premieres of these two huge projects on the same date. The term “Barbenheimer” has even been coined with thousands of moviegoers having already planned long days at the multiplex to view both.
Thanks in large part to his Dark Knight trilogy, Nolan serves as the biggest main draw for his own projects. He boasts a directorial bankability that few of his colleagues share (Tarantino is another example). Non-Batman projects have seen impressive starts. In 2010, Inception (hot on the heels of The Dark Knight) premiered with $62 million. Interstellar started with $47 million in 2014. Over Labor Day weekend in 2020, Tenet braved unfavorable COVID conditions and managed a $20 million beginning.
Oppenheimer faces its challenges. There’s obviously the competition from an iconic doll and Ethan Hunt. The subject matter may not be enticing to younger viewers who typically drive the summer box office. Still early indications including some sold out IMAX venues at considerably higher prices have me thinking it could top $50 million.
Oppenheimer opening weekend prediction: $65.3 million
Blogger’s Update (07/19): I’ve increased my prediction from $127.8M to $160.8M
After a lengthy development process, the eagerly anticipated live-action Barbie seeks to pack movie houses on July 21st. Greta Gerwig, coming off two Best Picture nominees in a row with Lady Bird and Little Women, directs with Margot Robbie as the iconic Mattel creation and Ryan Gosling as Ken. The large supporting cast (some playing variations of the leading dolls) includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, Alexandra Shipp, Emma Mackey, Dua Lipa, Kingsley Ben-Adir, Simu Liu, Michael Cera, Ariana Greenblatt, and Will Ferrell. Once a vehicle for Amy Schumer and then Anne Hathaway, the reported $100 million production tapped Robbie four summers ago for the high profile project.
It goes without saying that the toy line dating back to 1959 has seen generations of consumers. Warner Bros is banking that crowds of all ages for the PG-13 rated pic will turn up. While it should certainly skew female, all demographics are expected to be represented.
Barbie has also been the benefactor of extra publicity due to Christopher Nolan’s Oppenheimer debuting on the same day. Dubbed “Barbenheimer” all over social media, the premiere of two awards and blockbuster hopefuls only adds to the hoopla.
The breakout potential seems quite real and buzz has been growing steadily since the trailer and other forms of exposure. Initial estimates were in the $55-$70 million vicinity, rose to $80-$100 million, and are now looking to top $100 million. I’m inclined to say it manages nine digits with room to spare.
Tom Cruise hopes to follow up the biggest hit of his career with a franchise best opening for the signature franchise as Mission: Impossible – Dead Reckoning Part One opens on Wednesday. It is the only newcomer out and you can peruse detailed prediction post on it here:
Cruise’s star power is the highest it’s been in years coming off the nearly billion and a half plus earning Top Gun: Maverick from last summer. In order to post the largest start among the seven missions, Reckoning will need to top the $61 million made by predecessor Fallout in 2018. I’m projecting it will do so with over $10 million to spare and bring in over $100 million when counting its Wednesday and Thursday numbers.
The real battle should be for second place. Coming off a surprise victory, Insidious: The Red Door should experience the heftiest decline (mid 60s) of the top five. This might cause a drop of 1st to 4th if Indiana Jones and the Dial of Destiny falls in the 50-55% range.
Sound of Freedom, the thriller from upstart Angel Studios, was the real story of the previous frame (more on that below). With an A+ Cinemascore grade, it should have the smallest decline other than Elemental in fifth position. If the dip is lower than my estimated 40%, it might just manage to rise from third to second. I’ll give Indy the slight edge. However, it might be worth keeping an eye on daily grosses throughout the week.
Here’s how I see the high five playing out:
1. Mission: Impossible – Dead Reckoning Part One
Predicted Gross: $72.7 million (Friday to Sunday); $102.3 million (Wednesday to Sunday)
2. Indiana Jones and the Dial of Destiny
Predicted Gross: $12.7 million
3. Sound of Freedom
Predicted Gross: $12.1 million
4. Insidious: The Red Door
Predicted Gross: $11.4 million
5. Elemental
Predicted Gross: $7.9 million
Box Office Results (July 7-9)
As mentioned, horror fans were ready for scares as Insidious: The Red Door opened impressively. The fifth pic in the series which started in 2010 posted the second highest debut behind #2 in 2013 with $33 million. That’s beyond my $25.2 million prediction as the Sony/Blumhouse production has already doubled its reported $16 million budget.
Indiana Jones and the Dial of Destiny was second in weekend #2 after its lackluster beginning. Sliding 55%, the $27.4 million gross was on pace with my $28 million take. The fifth go-round in this franchise is at $122 million after ten disappointing days for Disney.
The aforementioned Sound of Freedom employed shrewd marketing tactics that included a pay it forward method where viewers could purchase tickets for others. Jim Caviezel’s tale of taking on human traffickers reached its intended conservative and faith-based crowd and then some. The Friday to Sunday haul was $19.6 million for third place, easily outpacing my $12.5 million estimate. Since its unveiling on Tuesday, July 4th, the total is $41 million. Needless to say, Angel Studios has established itself as a player in the box office game.
Elemental was fourth with $10 million, ahead of my $8 million projection. Pixar’s latest finally crossed the century mark at $109 million.
Spider-Man: Across the Spider-Verse rounded out the top five with $8 million (I said $7.8 million) for $357 million overall.
Finally, critically acclaimed raunchy comedy Joy Ride stalled. It was sixth with just $5.8 million compared to my $8.4 million prediction.
Paramount hopes to post franchise best numbers for Mission: Impossible – Dead Reckoning Part One, Tom Cruise’s action series that began some 27 years ago and has now reached its seventh installment. It opens Wednesday, July 12th and is the third M:I pic in a row directed by Christopher McQuarrie. Ving Rhames, Simon Pegg, Rebecca Ferguson, Vanessa Kirby, and Henry Czerny (returning for the first time since part 1) reprise their roles with Hayley Atwell, Esai Morales, and Pom Klementieff as newly assigned cast.
With a 98% Rotten Tomatoes rating, Reckoning is receiving the same acclaim that greeted predecessors Ghost Protocol (2011), Rogue Nation (2015), and Fallout (2018). Perhaps most importantly, this should benefit from being Cruise’s follow-up to last year’s box office phenomenon that was Top Gun: Maverick. It was easily summer 2022’s (and the year’s) largest grosser and the goodwill left over could launch this Mission to new heights.
In order to do so, Part One (part two is out in a year) would need to top the $61 million that Fallout took in five summers ago in its debut. With a Wednesday head start, a five-day haul over $100 million is certainly achievable.
The Mission movies traditionally leg out nicely throughout the season. With the exception of Ghost Protocol, all have premiered in summer. Many older filmgoers that will make the theatrical trek may not rush out opening weekend.
I’ll project low to mid 70s for the Friday to Sunday earnings as it should come awfully close and potentially exceed nine figures from Wednesday to the weekend’s end.
Mission: Impossible – Dead Reckoning Part One opening weekend prediction: $72.7 million (Friday to Sunday); $102.3 million (Wednesday to Sunday)
After a subpar start, Harrison Ford’s fifth go-round as the iconic fedora clad archaeologist hopes to repeat at #1. The fifth edition of a horror franchise could disrupt that as Insidious: The Red Door swings in. We also have the critically acclaimed raunchy comedy Joy Ride and action pic Sound of Freedom from upstart Angel Studios. You can peruse my detailed prediction posts on the newcomers here:
After a lackluster haul (more on that below), Dr. Jones and company might see a sophomore drop in the low 50s. While the B+ Cinemascore grade exceeds the B that crowds gave predecessor Indiana Jones and the Crystal Skull, it still indicates middling enthusiasm moving forward. My high 20s take does mean a repeat performance atop the charts.
That’s because I have Insidious: The Red Door in the mid 20s. While that’s under the $29 million that The Last Key opened with in 2018, it is still a fine result for the 13-year-old franchise.
The weekend’s wild card is Sound of Freedom. Jim Caviezel’s turn as a vigilante taking on human traffickers is being championed by faith-based and conservative groups. This resulted in a terrific $14 million bounty when it started on July 4th. How it legs out is anyone’s guess and I’m going with a low double digits Friday-Sunday number. That would put it solidly in third.
As for Joy Ride, critics are being kind and the studio is hoping for a Crazy Rich Asians style sleeper hit. The hard R rating could prevent that and my sub $10 million projection puts it in fourth just ahead of animated holdovers Elemental and Spider-Man: Across the Spider-Verse.
And with that, here’s how I foresee the top 6 shaking out:
1. Indiana Jones and the Dial of Destiny
Predicted Gross: $28 million
2. Insidious: The Red Door
Predicted Gross: $25.2 million
3. Sound of Freedom
Predicted Gross: $12.5 million
4. Joy Ride
Predicted Gross: $8.4 million
5. Elemental
Predicted Gross: $8 million
6. Spider-Man: Across the Spider-Verse
Predicted Gross: $7.8 million
Box Office Results (June 30-July 2)
Considering Crystal Skull in 2008 made off with $100 million for its Friday to Sunday portion of a holiday weekend, the $60.3 million for Dial of Destiny is a major letdown for Disney. I wasn’t much more generous at $65.3 million. When it premiered in Cannes over a month ago, its mediocre reaction set the table for a disappointing gross. Perhaps more importantly is that it didn’t play for younger audiences whose reverence for the series isn’t matched by the 40 and up crowd.
Disney/Pixar’s Elemental, after a troubling start, continued to level off nicely in weekend #3. It was second with $12.1 million, in line with my $12.7 million prediction for a three-week $89 million tally.
Spider-Man: Across the Spider-Verse was third with $12 million compared to my $13.5 million estimate. The Sony juggernaut has amassed $340 million.
Jennifer Lawrence’s No Hard Feelings was fourth with $7.8 million (I went higher at $89 million). The ten-day take is $29 million which is fairly decent for a genre that’s struggled in recent times.
Transformers: Rise of the Beasts rounded out the top five with $7.3 million. I incorrectly had it on the outside looking in. The total is $136 million.
Finally, DreamWorks Animation’s Ruby Gillman: Teenage Kraken was a major flop in sixth with only $5.5 million. I was kinder at $7.8 million. With serious kiddie competition, parents opted for leftovers like Elemental and Spidey.
Angel Studios, the company behind The Chosen and His Only Son, hopes to find passionate fans with the action flick Sound of Freedom. From director Alejandro Monteverde, Jim Caviezel stars as a vigilante taking on human traffickers. Costars include Mira Sorvino, Bill Camp, and Kurt Fuller.
With a reported budget under $15 million, Freedom rolled out on July 4th with hopes for a healthy six-day run (I’ll confess that this was under my radar). It’s already nabbed a very impressive $14 million due to Angel’s unique form of crowdfunding and marketing to a targeted conservative audience.
This certainly has the ability to outpace any expectations and I do believe a Friday to Sunday take exceeding $10 million is achievable. That should put it in third place behind Indiana Jones and the Dial Destiny and Insidious: The Red Door.
Sound of Freedom opening weekend prediction: $12.5 million (Friday to Sunday estimate)
For my Insidious: The Red Door prediction, click here:
Adele Kim, best known for cowriting 2018’s smash surprise hit Crazy Rich Asians, makes her directorial debut with Joy Ride on July 7th. The raunchy comedy, which premiered at South by Southwest to impressive reviews, stars Ashley Park, Sherry Cola, recent Oscar nominee Stephanie Hsu from Everything Everywhere All at Once, Sabrina Wu, Ronny Chieng, Annie Mumolo, David Denman, and Lori Tan Chinn.
The road trip pic is another hard R laugher in a genre underrepresented in recent years. There’s been a bit of a comeback this summer as it follows No Hard Feelings by two weeks and precedes August’s Strays.
With a 100% Rotten Tomatoes rating, this could manage to ride its festival buzz to a debut above $10 million. I’m going say it falls just short.
Joy Ride opening weekend prediction: $8.4 million
For my Insidious: The Red Door prediction, click here:
Sony hopes for happy horror returns when Insidious: The Red Door opens on July 7th. The fifth feature in the franchise that began in 2010, costar Patrick Wilson takes over the directorial reins. Joining him in the cast are Ty Simpkins, Rose Byrne, Andrew Astor, and Lin Shaye.
The PG-13 supernatural saga is the first Insidious entry in five and a half years. It is said to serve to serve as a direct sequel to parts 1 and 2. 2013’s second chapter was the financial zenith with a $40 million premiere and $83 million eventual domestic take. Chapter 3 in 2015 did $22 million out of the gate and $52 million overall. 2018’s Insidious: The Last Key improved on its predecessor with $29 million in its initial weekend and $67 million total.
Door could be helped with the lack of genre fare in the marketplace (its TV teaser spot with Wilson getting a frightening MRI is pretty effective too). I don’t think it’ll quite reach the near $30 million of Key, but mid 20s sounds like the correct prognosis.
Insidious: The Red Door opening weekend prediction: $25.2 million
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