Production company Affirm Films is hoping faith-based viewers make a destination trip to Journey to Bethlehem on November 10th. The live-action musical marks the directorial debut of Adam Anders with a cast including Fiona Palomo, Milo Manheim, Lecrae, and Antonio Banderas.
Slated to open on approximately 1800 screens, Bethlehem is a tricky one to project. Pics catering to a Christian audience can certainly rise above expectations. Yet I suspect this one (if it gets solid word-of-mouth) could play steadily throughout the holiday season and maybe not post an overly impressive opening.
Recent Affirm titles include Big George Foreman, Overcomer, and Paul, Apostle of Christ. None of them opened to over $10 million. I’ll project this doesn’t either and it may not make half of that, but we’ll say how it legs out.
Journey to Bethlehem opening weekend prediction: $4.8 million
In recent years, the summer movie season officially kicks off when the MCU releases a tentpole adventure. That’s the case in 2023 with Guardians of the Galaxy Vol. 3 arriving to end the month long reign of The Super Mario Bros. Movie. We also have rom dramedy Love Again hoping to attract a female audience. My detailed prediction posts on the newbies can be found here:
Tracking suggests that the third Guardians will fall short of the $146 million opening achieved by its 2017 predecessor, but top the $94 million that the original made way back in 2014. Anything significantly under #2’s start will be considered a letdown and I am projecting a gross $20 million shy of its mark. If that occurs, it would be the second less than anticipated haul for a Marvel pic after Ant-Man and the Wasp: Quantumania.
With a billion bucks in the worldwide bank and after four weeks in first, The Super Mario Bros. Movie should at last relinquish the crown. A low 4os dip should put it in the low to mid 20s.
Evil Dead Rise and Are You There God? It’s Me, Margaret (after a disappointing premiere) should each fall a spot while John Wick: Chapter 4 may remain in fifth position.
That’s assuming Love Again struggles to find its desired audience and I am forecasting that’ll be the scenario. I have it in sixth and it might be lucky to get that much love.
Here’s how I see it playing out:
1. Guardians of the Galaxy Vol. 3
Predicted Gross: $125.3 million
2. The Super Mario Bros. Movie
Predicted Gross: $23.8 million
3. Evil Dead Rise
Predicted Gross: $6.2 million
4. Are You There God? It’s Me, Margaret
Predicted Gross: $4 million
5. John Wick: Chapter 4
Predicted Gross: $3.5 million
6. Love Again
Predicted Gross: $3.2 million
Box Office Results (April 28-30)
The Super Mario Bros. Movie was #1 for the month of April as it spent a fourth weekend atop the charts with $40.8 million. That’s on pace with my $39.4 million estimate as the Nintendo juggernaut is up to $490 million domestically while crossing a billion worldwide.
Evil Dead Rise, especially for a horror sequel, had a commendable hold in second with $12.1 million, rising beyond my $8.8 million projection. The ten-day haul is an impressive $44 million.
Are You There God? It’s Me, Margaret, the cinematic rendering of Judy Blume’s acclaimed novel, was searching for an audience and came up short. In third place, it made a weak $6.7 million. This is well under my $15.3 million take as it struggled despite mostly rave reviews.
Return of the Jedi celebrated its 40th birthday with a return to approximately 500 screens and added $5.1 million to its coffers for fourth place. I didn’t have it on my radar screen to reach the top five.
John Wick: Chapter 4 was fifth with $4.8 million (I said $4.1 million) to bring its earnings to $176 million after six weeks.
Two other newcomers didn’t make much of a dent. Finnish action pic Sisu was in 10th place with $3.3 million. That’s actually not too shabby given its low 1006 theater count.
Boxing biopic Big George Foreman was knocked out with $2.9 million in 11th place. I thought it would perform better and went with $5.7 million.
And that does it for now, folks! Catch my podcast where I talk all things box office by searching Movies at the Speed of Speculation on your favorite platform! Until next time…
Blogger’s Update (04/26): I am revising my Big George Foreman estimate down from $8.5M to $5.7M
The Super Mario Bros. Movie should have a fourth and final weekend atop the charts before Guardians of the Galaxy Vol. 3 kicks off May and the summer cinematic season. Coming-of-age dramedy Are You There God? It’s Me, Margaret and boxing biopic Big George Foreman also the newbies entering the ring. You can peruse my detailed prediction posts on them here:
The revolving door at #2 should belong to Margaret, based on the 1970 Judy Blume bestseller. While a gross approaching $20 million is feasible, I’ll say mid teens is where it lands. It will bank on strong holds in its subsequent frames.
As for Big George Foreman, it might find itself in a close race with the second weekend of Evil Dead Rise for third position. I have Rise falling in the low to mid 60s (similar to the 2013 predecessor Evil Dead). If that occurs, it might win a close decision vs. Foreman.
Mario should have no trouble dominating once again and a mid 30s dip would give it just under $40 million in that fourth outing.
Finally, I have holdover John Wick: Chapter 4 in fifth. That slot could go to Guy Ritchie’s The Covenant or Air, though I have Keanu and company experiencing the smallest decline.
Here’s how I envision the top 5 shaking out:
1. The Super Mario Bros. Movie
Predicted Gross: $39.4 million
2. Are You There God? It’s Me, Margaret
Predicted Gross: $15.3 million
3. Evil Dead Rise
Predicted Gross: $8.8 million
4. Big George Foreman
Predicted Gross: $5.7 million
5. John Wick: Chapter 4
Predicted Gross: $4.1 million
Box Office Results (April 21-23)
As anticipated, it was a three-peat for The Super Mario Bros. Movie as it collected another $59.9 million in coinage. Blasting beyond my $54.8 million prediction, Illumination’s animated juggernaut has amassed $436 million domestically.
Evil Dead Rise proved there’s no horror fatigue for audiences following recent efforts Scream VI, The Pope’s Exorcist, and Renfield. The fifth pic in the franchise opened with an impressive $24.5 million, elevating past my $16.7 million take. That’s just a shade behind what 2013’s Dead ($25.7 million) kicked off with.
Afghanistan War drama Guy Ritchie’s The Covenant with Jake Gyllenhaal couldn’t fill its theaters with a middling $6.3 million. It did premiere a tad ahead of my $5.6 million forecast, but that’s still an unimpressive result.
John Wick: Chapter 4 was fourth with $5.8 million compared to my $4.7 million projection with $168 million in the coffers.
Fifth place belonged to Dungeons & Dragons: Honor Among Thieves with $5.5 million (I said $4.3 million) as the franchise hopeful is straining to reach nine digits at $82 million.
Air was sixth with $5.4 million in the third weekend – in line with my $4.6 million guesstimate. Total is $41 million.
Plummeting from 2nd to 7th is The Pope’s Exorcist, falling victim to the power of Evil Dead . Down 62% in its sophomore frame with $3.4 million, I was more generous at $4.6 million. The ten-day tally is $15 million.
The story is similar for Renfield, down 59% in weekend #2 with $3.2 million (I went with $3.9 million). The tepid two-week total is $13 million.
Finally, Beau Is Afraid with Joaquin Phoenix (generating wildly divergent reactions) played well in very limited NY/LA showings last weekend. Yet it stumbled in wider release. The multi-genre odyssey made $2.7 million on just under 1000 screens. I was higher at $4.4 million.
And that does it for now, folks! Until next time…
And in the meantime, listen to my box office thoughts on your favorite podcast platform by searching Movies at the Speed of Speculation!
Blogger’s Update (04/26): I am revising my estimate down from $8.5M to $5.7M
Big George Foreman enters the box office ring on April 28th from George Tillman Jr. (who recently directed Notorious and The Hate U Give). The sports biopic stars Khris Davis as the two-time boxing champ and grill master. Jasmine Mathews, John Magaro, Sullivan Jones, and Forest Whitaker are in the supporting cast.
Sony Pictures is hoping audiences are ready for another tale of the sweet science shortly after the success of Creed III. With a lack of star power and not much in the way of buzz, Foreman may struggle to reach $10 million in the first weekend. I’ll project it falls a bit shy for a performance that’s no knockout. It does get credit for having a ridiculously lengthy full title – The Miraculous Story of the Once and Future Heavyweight Champion of the World.
Big George Foreman opening weekend prediction: $5.7 million
For my Are You There God? It’s Me, Margaret prediction, click here:
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