Next weekend could provide an interesting answer to a question not posed before – how much can a Conjuring series picture gross if a lot of moviegoers may not be aware it’s actually part of the franchise? I give you The Curse of La Llorona, the sixth entry in this scary supernatural cinematic universe. The 1970s set ghost tale is directed by Michael Chaves in his feature-length debut (he’s slated to be behind the camera for the third official Conjuring flick next year). Linda Cardellini headlines a cast that includes Raymond Cruz, Patricia Velásquez, Tony Amendola (reprising his Annabelle role), and Sean Patrick Thomas.
Llorona premiered last month at the South by Southwest Festival. Early reviews are mixed to negative with a current 44% Rotten Tomatoes score. At the time of its unveiling, it was a bit of a surprise that this even existed in the billion dollar worldwide franchise. It’s a legitimate question as to whether the marketing campaign has had enough time to establish that fact.
In my view, that almost certainly means this will experience the lowest debut of the series so far. Horror fans have certainly had options lately with Us and Pet Sematary. That said, it’s a risky group of films to bet against. Just last fall, The Nun unexpectedly set the franchise opening weekend high mark at $53 million. The lowest start belongs to Annabelle: Creation at a still impressive $35 million. That creepy doll, by the way, is back this June with Annabelle Comes Home.
Tracking currently has this at $20 million and that sounds about right.
The Curse of La Llorona opening weekend prediction: $20.1 million
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