September 6-8 Box Office Predictions

The autumn cinematic season looks to spook up a massive debut with Beetlejuice Beetlejuice, Tim Burton’s long in the works sequel to his 1988 classic with Michael Keaton reprising his iconic role. My detailed prediction post on it can be accessed here:

In order for Beetlejuice to set the all-time domestic September opening record, it would need to eclipse the $123 million achieved by 2017’s It. That could be a tall order but it is achievable. For second place, topping the $91 million earned by It‘s 2019 sequel is the assignment. My forecast gives Burton and company those bragging rights with room to spare.

The rest of the top five will belong to summer holdovers with Deadpool & Wolverine sliding to second. Spots 3-5 should be a close call between Reagan, Twisters, and Alien: Romulus. I have them in that order though the figures are basically interchangeable.

Here’s how I have it shaking out:

1. Beetlejuice Beetlejuice

Predicted Gross: $115.7 million

2. Deadpool & Wolverine

Predicted Gross: $9.8 million

3. Reagan

Predicted Gross: $4.8 million

4. Twisters

Predicted Gross: $4.7 million

5. Alien: Romulus

Predicted Gross: $4.5 million

Box Office Results (August 30-September 2)

A rather dull Labor Day weekend greeted multiplexes as Deadpool & Wolverine, in its sixth frame, stayed in first with $19.5 million. That’s a little more than my $18.3 million prediction as the MCU heavy hitter is up to $603 million.

Alien: Romulus was second with $11.6 million, under my $13.7 million prediction. The franchise’s latest entry is nearing the century mark at $91 million after three weeks.

The bright spot of the holiday for theaters was Ronald Reagan’s reemergence with Dennis Quaid playing him. Biopic Reagan was a solid third with $10.3 million, easily surpassing my meager $5.6 million take.

Fourth place belonged to Twisters with $9.8 million. It blew past my $6.8 million forecast in week 7 to bring its tally to $260 million.

It Ends with Us rounded out the top five with $9.3 million (I went with $10.2 million) for a pleasing four-week gross of $135 million.

Faith-based drama The Forge was sixth with $6.5 million (I said $7.2 million) for $16 million after two weeks.

Also in its sophomore frame, Blink Twice grossed $6.1 million for seventh. That’s in range with my $6.3 million projection and it has $16 million in its coffers.

Finally, Blumhouse horror flick AfrAId was DOA in ninth with just $4.4 million. I was kinder at $7.4 million.

And that does it for now, folks! Until next time…

August 30-September 2 Box Office Predictions

Sci-fi horror pic AfrAId and political biopic Reagan are two newcomers working hard to attract viewers over Labor Day weekend, but it should be holdovers shining atop the box office hill. My detailed prediction posts on the newcomers can be accessed here:

Over the four-day frame, I don’t believe either fresh flick will manage to hit double digits. As an aside, there are other newbies out like 1992 with Tyrese Gibson and the late Ray Liotta and Slingshot with Casey Affleck and Laurence Fishburne. There’s also the family sports tale You Gotta Believe. I didn’t do individual write-ups on this trio as I have a tough time envisioning any of them approaching the top five (or top 8 for that matter). If any of them have a shot of surprising, maybe Believe does but I wouldn’t count on it.

AfrAId from Blumhouse should be the best performer of the debuts. That still could mean only high single digits for a third place showing at best or fourth or fifth.

How Reagan rolls out is a big question mark. With Dennis Quaid as the 40th POTUS, it might over perform if conservatives come out in force. I’m skeptical and my mid single digits take puts it outside the high five.

The seasonal leftovers usually have small percentage drops over this holiday frame from Friday to Monday. I would anticipate that Deadpool & Wolverine, Alien: Romulus, and It Ends with Us will maintain spots 1-3. Faith-based drama The Forge nabbed an A+ Cinemascore this past weekend and should hold steady (same goes for Blink Twice). That could mean both earn more than Reagan.

Here’s how I have it shaking out and we’ll do a top 8 forecast as the summer season closes out. These are Friday to Monday estimates:

1. Deadpool & Wolverine

Predicted Gross: $18.3 million

2. Alien: Romulus

Predicted Gross: $13.7 million

3. It Ends with Us

Predicted Gross: $10.2 million

4. AfrAId

Predicted Gross: $7.4 million

5. Twisters

Predicted Gross: $6.8 million

6. Blink Twice

Predicted Gross: $6.3 million

7. The Forge

Predicted Gross: $6.2 million

8. Reagan

Predicted Gross: $5.6 million

Box Office Results (August 23-25)

Deadpool & Wolverine clawed its way back to the #1 slot after a week away. The MCU behemoth took in $18.3 million in its fifth week, in range with my $19.2 million prediction. It is up to $577 million total.

Alien: Romulus slid precipitously to second in its sophomore outing. Down 61%, the gross was $16.3 million (a bit under my $17.8 million call) for $72 million thus far.

It Ends with Us stayed in third with $11.6 million, a tad shy of my $13.4 million projection. The three-week haul is $120 million.

A trio of newcomers generally underwhelmed. Blink Twice fared best in fourth at $7.3 million. That doesn’t match my $8.5 million estimate though it’s an OK result considering the reported $20 million price tag.

The Forge was fifth at $6.6 million and that’s on target with my $7.1 million prediction. As mentioned, it should hold well considering the Cinemascore grade.

Finally, The Crow didn’t fly with viewers. The reboot tanked in 8th place with just $4.6 million. I was kinder at $7.4 million.

And that does it for now, folks! Until next time…

AfrAId Box Office Prediction

Sony and Blumhouse are counting on horror fans to show up for AfrAId when it debuts over Labor Day weekend. From director Chris Weitz (whose varied filmography includes About a Boy, The Golden Compass, and The Twilight Saga: New Moon), the cast includes John Cho, Katherine Waterston, Havana Rose Liu, Lukita Maxwell, David Dastmalchian, and Keith Carradine.

At a brisk 84 minutes, the tale of an AI assistant gone rogue is Blumhouse’s latest hope for a genre breakout. They had a banner year in 2023 with M3GAN and Five Nights at Freddy’s. 2024 has been rougher with disappointments Night Swim and Imaginary.

AfrAId is unlikely to bring many real viewers in. For the extended holiday frame, it may struggle to reach double digits. I’ll say it does not.

AfrAId opening weekend prediction: $7.4 million (Friday to Monday projection)

For my Reagan prediction, click here: