2013: The Year of Jennifer Lawrence

This evening, I begin a six-part series focusing on six performers – three actors, three actresses – who had major impacts in the world of film in 2013. As you may have noticed, the year is winding down and soon enough we’ll have a bevy of Top Ten movie lists from critics and awards nominations being released.

So which actors shined the most this year and had significant impacts either at the box office or for awards consideration (or both)? We start with what I believe is the obvious choice – Jennifer Lawrence.

The actress began the calendar year with David O. Russell’s Silver Linings Playbook expanding nationwide (it was released in late 2012). The film captured the hearts of moviegoers to the tune of a truly impressive $132 domestic box office take. It also garnered the attention of Oscar voters – so much so that its actors (Lawrence, Bradley Cooper, Robert De Niro, Jacki Weaver) were nominated in all four acting categories at the ceremony.

However, it was only Lawrence that was victorious as she claimed the Best Actress trophy. This was only two years after her first nomination for the indie favorite Winter’s Bone in 2010. At age 22, she had received two Best Actress nominations and one win.

Lawrence’s 2012 (with that Silver Linings performance) was equally impressive. She starred in a little something called The Hunger Games as Katniss Everdeen which opened in March 2012 and grossed an astonishing $408 million. In fall of ’12, even her critically panned horror flick House at the End of the Street took in a respectable $42 million, more than six times the cost of its meager budget.

If 2012 seemed impossible for Lawrence to improve upon, she somehow has managed to do it. First – the aforementioned Oscar win. And now – The Hunger Games: Catching Fire, the eagerly awaited sequel that opened two weeks ago and looks on its way to becoming the year’s top domestic grosser (it should eventually surpass Iron Man 3). As if its spectacular box office performance wasn’t enough, Catching Fire has been regarded by critics and audiences as an upgrade over the original.

And now there’s American Hustle. The actress has reteamed with Silver Linings director Russell along with Christian Bale, Amy Adams, Bradley Cooper, and Jeremy Renner. The late 70s/early 80s crime drama isn’t out until December 18th, but already Lawrence’s work is being singled out as a highlight. An Oscar nomination for Supporting Actress seems a lock and it’s quite possible that she’ll win her second Academy Award in consecutive years. This is a feat not often accomplished (the last to do it was Tom Hanks in 1993/1994).

If that doesn’t constitute an amazing year in film, I dunno what does. Amazingly, Lawrence’s 2014 looks just as bright. She could collect another Oscar in the spring, she’ll return as Mystique in May’s X-Men: Days of Future Past, and headline the third installment of The Hunger Games franchise, Mockingjay – Part I, in November. She’s also filmed the Depression era drama Serena with her Silver Linings costar Bradley Cooper. It has yet to receive a release date, but expect it in 2014 as well.

My series on performers who had an excellent 2013 will continue tomorrow with one of America’s most trusted actors who returned to form this year as a Captain and a world famous studio head.

River Phoenix: 20 Years Later

Today marks 20 years ago that an incredibly promising acting career was cut tragically short due to drug addiction.

At the age of 23, Oscar nominee River Phoenix collapsed outside the Viper Room in Los Angeles due to a heroin and cocaine overdose. In just an eight year period, Phoenix had earned the status of one of the finest actors of his generation. His first film role came alongside a young Ethan Hawke in Joe Dante’s 1985 cult sci-fi flick Explorers.

By the following year, River really broke out with roles in Rob Reiner’s terrific Stand by Me and alongside Harrison Ford in the well-reviewed The Mosquito Coast.

In 1988, Mr. Phoenix received a Supporting Actor nod for his impressive work in Sidney Lumet’s Running on Empty, which is a picture well worth seeking out.

In 1989, Phoenix’s biggest commercial success would come in the opening scenes of Indiana Jones and the Last Crusade where he played a young Indy quite believably.

In 1991, he would costar with Keanu Reeves in Gus Van Sant’s acclaimed My Own Private Idaho, where he won the National Society of Film Critics Award for Best Actor. That same year he starred with Lili Taylor in the critical favorite Dogfight.

More commercial success would follow in 1992 with Sneakers, in which he played a supporting role alongside heavyweights Robert Redford, Ben Kingsley, and Sidney Poitier.

It’s hard to imagine, but River Phoenix would only be 43 years old if not for the fateful Halloween evening in 1993. There is little doubt that his career would have persisted onwards and upwards alonside contemporaries like Johnny Depp, Brad Pitt, and Leonardo DiCaprio.

The family legacy has certainly continued. It was River’s younger brother who placed the 911 call while River fought for his life. Joaquin Phoenix and his brilliant work in Walk the Line, The Master, and his Oscar buzzworthy turn in the upcoming Her carries on the tradition of great acting that his big brother started.

You Could See That Pierre Did Truly Love The Mademoiselle: My Blog Turns 1 Years Old!

It was a Thursday autumn evening one year ago when I was sitting at my computer and on a snap decision, I said to myself, “Screw it – I’m starting a movie blog. Right now.”

I had thought about it before, but obviously never acted on the notion. I knew two things: I seriously love movies. And I seriously love writing about them. That’s all I knew. I had no clue – none – on that Thursday night what the blog would be… other than it would be about movies. I wrote my inaugural post quickly and titled it My Love of Movies. This is what I wrote moments after that snap decision entered my head:

https://toddmthatcher.wordpress.com/2012/10/11/my-love-of-movies/

That same night, I wrote my second post, which was my first entry in my Movie Perfection series. This one is about 1995’s Seven. I have said before that the Movie Perfection posts are my very favorite to write:

https://toddmthatcher.wordpress.com/2012/10/11/movie-perfection-the-final-act-of-seven/

Since then my examples of Movie Perfection has expanded to a Raquel Welch poster leading Tim Robbins to glorious freedom in The Shawshank Redemption. The brilliantly edited sequence in Moneyball where we hear the crack of a baseball bat that signals validation for Brad Pitt’s character. Christian Bale hilariously turning into a music critic as he extols the virtues of Genesis, Huey Lewis, and Whitney Houston in American Psycho. A vehicle full of rockers and groupies coming together to the sound of Elton John’s “Tiny Dancer” in Almost Famous. The birth of Melissa McCarthy’s movie stardom as she tells Kristin Wiig to stop blaming the world for her problems in Bridesmaids. A letter written by Bradley Cooper to Jennifer Lawrence expressing his love for her in Silver Linings Playbook. An absolutely stunningly beautiful and emotional animated montage that chronicles a couple’s life together in Pixar’s Up.

One year ago, it’s hard to describe how terrific that evening was as I began the blog. Those who know me know my passion for film and writing. The fact that it took so long to bring that passion to a blog confounds me now. What took so damn long? Oh well – the point is, it exists now. And truth be told – I cannot imagine it not existing now.

I know it may sound cheesy, but it really does mean a lot to me that this blog has people reading it. Honestly, I can love doing it (and I do), but what’s the point if no one reads the damn thing?

A year ago in that first My Love of Movies post, I described the sense of wonder I experienced when viewing Pulp Fiction on the big screen for the first time. It’s what you hope for every time you go to the theater. Pulp Fiction is filled with moments that reiterate to me why I love movies. One scene is the famous John Travolta/Uma Thurman dance scene set to a rockin Chuck Berry tune. It is yet another example of Movie Perfection, as is nearly everything Quentin Tarantino does. I began this blog discussing the unforgettable title credit sequence set to Dick Dale’s “Misirlou” in Pulp Fiction. A year later, it comes full circle with that fantastic dance scene and Chucky Berry.

As I sit here on another Thursday autumn evening a year later, I am thankful for snap decisions. Mostly, I’m thankful to you for rewarding my snap decision. I started this little blog on a whim and truly wasn’t sure if I would love doing it or not. That is no longer a question in my head. It goes to show you never can tell. There’s a great lyric in that Chucky Berry song where Vincent Vega and Mia Wallace dance and that serves as the title of this anniversary post. “You Could See That Pierre Did Truly Love The Mademoiselle.” In this instance, I’m Pierre. This blog is The Mademoiselle. The readers of this blog are The Mademoiselle, too. Thank you.

Movie Blog One-Year Anniversary: My Top 10 Most Read Posts

This Friday, October 11th – my little movie blog turns a year old. Nearly 400 blog posts later, it felt like time to post my Top 10 Most-Read Posts since the site’s inception.

A couple of notes: back in the spring I began doing individual box office prediction posts on each and every wide release movie coming out. This has driven up my readership as you’ll see by several of the entries in the top ten. Of course, my #1 most-read is technically Homepage/Archives, but this is dedicated to which posts have seen the most eyeballs. Here you go:

10. Iron Man 3 Box Office Prediction

It stands to reason that the most-read box office prediction posts are the most popular flicks and Iron Man 3 is currently the top grossing pic of 2013. How was my prediction? I said $172.4 million. It made $174.1 million. Not too shabby.

https://toddmthatcher.wordpress.com/2013/04/28/iron-man-3-box-office-prediction/

9. Pacific Rim Box Office Prediction

This Guillermo del Toro summer flick was a real question mark as to how it would perform which likely helped the high readership. I predicted it would earn $39.7 million in its opening and it made $37.2 million. Once again, not too shabby.

https://toddmthatcher.wordpress.com/2013/07/07/pacific-rim-box-office-prediction/

8. Box Office Predictions: January 4-6

Why this particular weekend prediction post is this high is beyond me. The general full weekend prediction posts usually have decent readership, but this one was much greater. On this particular weekend, I shortchanged the opening of the new Texas Chainsaw flick.

https://toddmthatcher.wordpress.com/2013/01/02/box-office-predictions-january-4-6/

7. The Wolverine Box Office Prediction

Like most prognosticators, I went over on The Wolverine with a $67.4 million opening estimate. Oops. It only made a disappointing $53.1 million.

https://toddmthatcher.wordpress.com/2013/07/21/the-wolverine-box-office-prediction/

6. After Earth Box Office Prediction

Just as the mega-blockbusters are well viewed, so are the mega-bombs. For instance, my prediction for colossal dud R.I.P.D. was greater than many pics that did quite well. This is no more evident than in my After Earth post which marked a huge box office disappointment for Will Smith. I said it would debut with $39.1 million. It managed only $27.5 million.

https://toddmthatcher.wordpress.com/2013/05/27/after-earth-box-office-prediction/

5. Oz The Great and Powerful Box Office Prediction

The biggest hit of spring 2013 received an $87.4 million debut prediction from yours truly and it went a bit under that with $79.1 million. Still, it was a massive hit.

https://toddmthatcher.wordpress.com/2013/03/04/oz-the-great-and-powerful-box-office-prediction/

4. The Netflix Effect and House Cards

I wrote this post just as I was getting into watching Netflix’s groundbreaking political show with Kevin Spacey. And apparently I’m not the only one who loved the show…

https://toddmthatcher.wordpress.com/2013/02/04/the-netflix-effect-and-house-of-cards/

3. Movie Perfection: “I Wrote That A Week Ago.”

Of all the posts in the Top 10, this one surprises me the most. I’ve written a number of entries in my Movie Perfection series and they’re among the most fun to write. This post outlining the terrific final scene in Silver Linings Playbook is by far the most popular.

https://toddmthatcher.wordpress.com/2013/05/06/movie-perfection-i-wrote-that-a-week-ago/

2. Man of Steel Box Office Prediction

There was a lot of chatter about just how well this franchise reboot would perform and that may have helped it become my most-viewed prediction post so far. I predicted a $124.3 million debut and it made a little under at $116.6 million.

https://toddmthatcher.wordpress.com/2013/06/09/man-of-steel-box-office-prediction/

1. The 007 Files: My Ranking Of All 23 James Bond Movies

From late December through March, I watched the entire series of James Bond pictures (23 of ’em) in order from Dr. No to Skyfall. I wrote separate blog posts on each and every one. When I was finished, I ranked all 23 in order of my preference. It was a blast to do. And my readers rewarded the journey with my most-viewed post in the blog’s first year.

https://toddmthatcher.wordpress.com/2013/02/16/the-007-files-my-rankings-of-all-23-james-bond-movies/

So there you have it! As always, I can’t thank you enough for reading my stuff and I look forward to year 2!

 

Add a Word Ruin a Movie: A Twitter Phenomenon

Now here’s a hash tag game I can get involved with!

I noticed late last night that #AddaWordRuinaMovie seems to be exploding on Twitter. The concept is as simple as it sounds. Just add one word to a movie title and it takes on a completely different meaning… sometimes to hilarious results. Sometimes to disturbing ones. Here are some of the entries I came up with:

The Land Before Time Magazine

Tin Pimp Cup

State of Nancy Grace

What About Bob Barker?

Rudy Huxtable

American Gangster Boogie

Boogie Board Nights

Three Kings Mattresses

Don’t Say a Safety Word

There Will Be Blood Drives

The French Toast Connection

Training Bra Day

Batman Begins Kindergarten

New Colby Jack City

Badminton Face/Off

Minority Report Cards

And here are some personal favorites I’ve seen from others:

Schindler’s Grocery List

Rosemary’s Baby Daddy

The Tax Return of the Jedi

The Obama Care Bears Movie

Ferris Bueller’s Day Off Meds

After Birth of a Nation (wow)

Star Trek II: The Wrath of Chaka Khan

Breakfast Burrito at Tiffany’s

You’ve Got Hate Mail

The Sound of Nickelback Music

Bruno Mars Attacks!

Lord of the Nipple Rings

And there’s many, many, many, many more! Do yourself a favor and check this latest social media phenom yourself… and think of some of your own.

Talk Show Hosts: A Movie History

At this year’s Oscars, there’s a very good chance that Oprah Winfrey will be nominated for Best Supporting Actress for her role in Lee Daniels’ The Butler. In that same category four years ago, Mo’Nique took home the statue for her work in another Lee Daniels drama, Precious. What do both of those women have in common? They are both former talk show hosts. Of course, Oprah has the distinction of having the most successful daytime talker of all time. Mo’Nique hosted “The Mo’Nique Show” on BET from 2009-2011.

This got me thinking about the rather high number of performers in film who parlayed their careers into the talk show circuit. In a number of these cases, this was done because that performer’s movie career wasn’t doing too well. In some cases, the results were positive. In others… well, not so much. Let’s take a look at some examples from both sides of the spectrum, shall we?

Positive Example: Jimmy Fallon

Mr. Fallon rose to prominence on “Saturday Night Live” before leaving the show to do what most successful SNL alum do: begin a film career. It didn’t turn out so well. Movies he headlined such as Fever Pitch and Taxi were financial failures. This led Fallon back to SNL producer Lorne Michaels when he took over the “Late Night” program from Conan O’Brien. And now Jimmy will be taking over for Jay Leno on “The Tonight Show” this February.

Negative Example: Chevy Chase

Another SNL alum who became famous on the program’s Weekend Update segment, Chase was a wildly popular movie star in the 1980s. Unfortunately, by the time the 1990s rolled around, his career was on the down slope. The FOX Network came calling and gave him his own 11:00PM talk show in 1993. “The Chevy Chase Show” failed miserably against his competition – Leno and Letterman. It was canceled after only five weeks.

Positive Example: Ellen DeGeneres

Ellen had already had a popular and groundbreaking sitcom, but when that program ended, her movie career never took off. Her one starring vehicle, Mr. Wrong in 1996, was a dud. DeGeneres would begin her own daytime chatfest, which has now been going for ten years strong.

Negative Example: Roseanne Barr

Like Ellen, Roseanne had a top-rated sitcom. Shortly after that show ended, she had her own daytime talker that never got off the ground and was canceled after struggling for two years. Her film career also never matched her TV sitcom days. 1989’s She-Devil costarring Meryl Streep, no less, was a critical and commercial disappointment.

Positive Example: Rosie O’Donnell

Ms. O’Donnell’s film career got off to a big start in the early 90s with A League of their Own and Sleepless in Seattle before hitting the brakes with duds like Exit to Eden. So, in 1996, she got herself a daytime show that ran for six successful seasons.

There are many other examples of film stars who have gone the talk show route. Whoopi Goldberg was a successful actress who can now be seen on “The View”. Chris Rock had an acclaimed HBO talk show and now can be seen palling around with the Grown Ups crew. Chelsea Handler is doing her E! hosting duties while popping up in This Means War and the upcoming The Familymoon with Adam Sandler and Drew Barrymore.

Arsenio Hall just came back to talk show world after nearly two decades away. He first became famous as Eddie Murphy’s sidekick in Coming to America. 

Jon Stewart tried to have a film career with roles in Big Daddy and The Faculty before something called “The Daily Show” came around.

Dennis Miller is another SNL vet/Weekend Update anchor who had an HBO show after his movie career (Bordello of Blood anyone?) sputtered.

And then there’s the rare example of someone who started as a talk show host before becoming a major movie star. I give you Greg Kinnear. He started out hosting “Talk Soup” and then got a 1:30AM talk show following Conan on NBC in the 1990s. It didn’t last too long, though, because he was cast in Sydney Pollack’s Sabrina and two years later, was Oscar nominated for As Good As It Gets. Of course, “Talk Soup” became “The Soup” and is now hosted by Joel McHale, who’s appeared in Steven Soderbergh’s The Informant! and Seth MacFarlane’s Ted. Could he be the next talk show host turned big screen star?

And finally, we have Bill Maher, who hosted ABC’s “Politically Incorrect” and now HBO’s “Real Time”. However, people who really know their movie history might recall his starring role in 1991’s Pizza Man. No… seriously. This is for real.

Batlash! Ben Affleck as Batman: My Thoughts

Well I guess I wouldn’t be a responsible movie blogger without offering some commentary on the surprising news last night that Ben Affleck has been cast as Batman/Bruce Wayne.

Affleck will make his debut as the Caped Crusaders in July 2015 in the Man of Steel sequel, pairing him alongside Henry Cavill as Superman. To say the least, there’s been a bit of a “Batlash” (I’m sorry) since the announcement. Some have pointed out that Affleck has played a superhero before to middling results. That would be 2003’s Daredevil. 

Many (including I) figured Warner Bros. would go with a relative unknown, like they did with Cavill. The most surprising thing to me is that Affleck took the role. Mr. Affleck has got quite a directing career going on right now that culminated this year when Argo won the Academy Award for Best Picture. There is no question that Affleck pretty much has his pick of the litter for any project he chooses to direct. For him to take on this iconic role was unexpected.

So what do I think? Honestly, I haven’t figured that out yet. Affleck is a serviceable actor but not a great one (he’s a better director if you ask me). It’s hard to imagine him as Batman. Here’s where I see a ray of light: major casting announcements have been poorly received before and then we were all proven wrong. Michael Keaton was not a popular choice to play the same role, but he was fine. Same goes for Daniel Craig as James Bond. And Tom Cruise as Lestat in Interview with the Vampire. Truth be told, filling the shoes of Christian Bale is a tall order for anyone and Warner Bros. decided to go in the direction of casting a hugely famous face.

We’ll see how Affleck does, but my main hope is that the sequel improves on Man of Steel, which I found disappointing. You can read my review of it here:

https://toddmthatcher.wordpress.com/2013/06/23/man-of-steel-review/

So while I’m not outraged about the casting as others are, I’m skeptical. I hope Affleck proves me wrong and I hope the makers of the film put forward a better product than they did this summer.

RIP Elmore Leonard, James Gandolfini, and Dennis Farina: The Get Shorty Connection

Over the past two months, the movie world has lost three important artists to the medium that happen to have one first-rate picture in common. Today’s post will not only touch on that film, but their other contributions to both the large and small screen.

Elmore Leonard died today at age 87. One of the most celebrated crime novelists of all time, Mr. Leonard’s works have been adapted many times into film. Some have been critical and box office failures, such as 2002’s Big Trouble with Tim Allen and 2004’s The Big Bounce with Owen Wilson.

However, there is plenty of quality material to choose from based on the author’s canon:

52 Pick Up, a well-done 1986 thriller with Roy Scheider and Ann-Margaret

Characters created by Leonard are the basis for the acclaimed FX series “Justified”

When Quentin Tarantino was faced with the unenviable task of following up his 1994 game changing Pulp Fiction, he turned to Elmore Leonard’s literary works by adapting his novel “Rum Punch” into Jackie Brown. The result was a fantastic marriage between the voices of two brilliant writers.

Just six months after Jackie Brown came another great film based on Leonard’s work from one of the finest directors of the past 25 years. That would 1998’s Out of Sight from Steven Soderbergh that featured electric chemistry between George Clooney and Jennifer Lopez.

In Out of Sight, the father of Jennifer Lopez was played by Dennis Farina. In July, Mr. Farina passed away at age 69. Many perhaps know Farina best for his television work, including a two-year stint on “Law&Order”I first noticed Farina for his magnificent guest role as a bad guy on “Miami Vice”. Farina would move on to star in a short-lived yet critically acclaimed series from “Vice” creator Michael Mann called “Crime Story”.

For me personally, my most beloved Farina role in film will always be as mobster Jimmy Serrano in 1988’s action comedy Midnight Run with Robert De Niro and Charles Grodin. It’s one of my favorite movies ever made. Farina also made his mark in 1986’s Manhunter and 2001’s Snatch, among others.

In June, James Gandolfini passed away at age 51. Like Farina, Gandolfini’s signature roles were on TV. Well, one role. And that would, of course, be that of Tony Soprano on HBO’s “The Sopranos”. I won’t get into detail expounding on the importance of that show other than state the obvious: “The Sopranos” is one of best TV shows ever and Gandolfini had the role of a lifetime in it.

Few actors have the opportunity to play a character as amazingly developed (through writing and his own performance) as Gandolfini. And the actor’s contribution to films were significant, too. He was basically the lone bright spot in 2001’s The Mexican with Brad Pitt and Julia Roberts. He appeared in blockbuster pictures including Crimson Tide and Zero Dark Thirty, where he portrayed CIA director Leon Panetta.

Much like Farina in Midnight Run, there is a signature Gandolfini film role for me. 1993’s True Romance directed by the late Tony Scott and with a screenplay from Quentin Tarantino gives Gandolfini a small but unforgettable role as a hitman who terrorizes Patricia Arquette. It’s a classic scene.

The talents of Leonard, Farina, and Gandolfini are all on display in 1995’s Get Shorty, directed by Barry Sonnenfeld. The picture may star John Travolta, Gene Hackman, Rene Russo, and Danny DeVito, but Farina and Gandolfini both provide rock solid support in a very entertaining effort. Based on Elmore Leonard’s novel, Get Shorty is the tale of a hitman (Travolta) who gets into the movie business and finds out the two professions share a lot in common. If you haven’t seen Get Shorty, it’s well worth your time. And it’s worth it even more now as a tribute to three gentlemen who contributed so much to film and television.

RIP Elmore Leonard

RIP Dennis Farina

RIP James Gandolfini

 

July 30 in Movie History: Todd’s Birthday Edition

Well, there are couple of things significant about July 30th:

1) It’s my birthday!

2) Today will mark the 300th blog post since I started this little adventure last October.

Therefore, it felt appropriate to track July 30th in Movie History and reveal some pictures that were released on this historic (my birth) day, as well as those in the movie industry that are probably telling their friends and family that they share a b-day with yours truly.

My birthday seems to have something going on with Richard Gere as 1982’s hit romance An Officer and a Gentleman was released:

As was Runaway Bride in 1999, a.k.a. the other movie with Richard Gere and Julia Roberts:

In 2004, M. Night Shyamalan began his decade long slide with The Village, a pic that received lukewarm reviews (I actually kinda liked it):

Also on that date in 2004 came the well-received stoner comedy Harold and Kumar Go to White Castle:

As for comedies that weren’t well-received, there’s 1993’s Mel Brooks disappointment Robin Hood: Men in Tights 

As for contributors to the film industry that share their day of birth with me, how about Mr. Arnold Schwarzenegger?!?!?!

When it comes to directors, there’s Christopher Nolan! You know, the guy that reinvigorated the Batman franchise?

In the character actors category, it’s Jean Reno. You’ll recognize him from a lot of movies, but his starring role in 1994’s Leon: The Professional is one of his most noteworthy.

There’s Vivica A. Fox, who played Will Smith’s stripper significant other in Independence Day and had a memorable fight with Uma Thurman in Kill Bill: Volume 1:

And Tom Green, who headlined one of the most critically reviled comedies ever, Freddy Got Fingered:

So there’s some July 30th Movie History for you! However, I think we can all agree on the biggest event that happened on this date. You’re reading him. Oh, who am I fooling? It’s this guy:

And on that note, I want to truly thank you for reading my blog as it reaches 300 entries so far! I look forward to the next 300 and beyond.

A Strange (And Innovative) Brand Of Film Marketing

As we enter the home stretch of the summer blockbuster season and have been inundated with sequels and franchise reboots, it’s easy to forget about the smaller and truly independent films. The pictures that are hard to get made, hard to finance, and hard to distribute. Along those lines, these would be the same movies that are difficult to get the word out about.

What’s continually amazing about audiences is their ability to dictate what gets seen in theaters on a number of occasions. The Blair Witch Project. My Big Fat Greek Wedding. Paranormal Activity. Napoleon Dynamite. These are just four instances where a small, low-budget pic broke through to the mainstream. And behind each of those stories is a group of filmmakers and supporters of the project that moved heaven and earth to see that occur.

As a film buff and die-hard movie lover, we must do everything we can to ensure that these projects continue to have the opportunity to make that breakthrough. It just so happens that I have a personal connection to one such project attempting to do just that as we speak.

My life-long best friend’s brother-in-law Brad Wise has embarked on an impressive journey into the movie world. Brad and others are responsible for making A Strange Brand of Happy, scheduled for release early this fall (September 13). I invite you to read about the film at its website here:

http://strangehappymovie.com/

We’ve all read stories about how tough it is to make a studio film, much less an indie project that was shot in Ohio by a group of people who are connected by their faith and their love of movies… but that’s precisely what happened here.

And the team behind A Strange Brand of Happy have developed a strange (yet innovative) method to get their film seen. That would be http://www.seatzy.com. Feel free to look over their site. Basically it works like this (from the website):

So what is Seatzy™?

Seatzy™ is first and foremost a platform for movie goers that will allow all of us to participate in the process of supporting the films we love by…

  • Reserving tickets in advance so producers will know where and where to open a film (and where not to open it)
  • Reserving tickets for friends who live somewhere else
  • Starting a social media campaign to bring the movie to your city or any other city of your choice
  • Donating tickets or to the cause behind the movie if you feel so inclined

From what I understand, Strange Brand‘s director Brad and company have seen some success with their decision to go the Seatzy route. And as the process of getting one’s project seen becomes more complicated in a film market that has greatly expanded ways to view their product, I’m not surprised to witness these kinds of groundbreaking ideas.

Knowing the film’s director, I am convinced that he’s entered the world of movies for the right reasons and his tenacity and inventive marketing abilities are highly admirable. Strange brands of getting your picture made, distributed, and seen are necessary these days. Brad Wise and his team have happily entered the fray and I wish them the best of luck!