Horror flicks continue to confound this box office prognosticator as Insidious: Chapter 2 had a massive opening this weekend with the second highest September debut of all time. The sequel to the 2011 sleeper hit took in $41 million, only $13 million less than the original did in its entire domestic run! I foolishly predicted the sequel would only earn $22.6 million. Oops. You can be assured that chapter 3 is being planned as we speak.
The Robert De Niro Mob comedy The Family also debuted above my estimate with $14.5 million. This is a pretty decent opening and bested my $11.2 million projection. However, with a troubling C Cinemascore grade, it will likely fall hard next weekend.
In its second weekend, Riddick dropped to third with $7 million, a bit below my $7.9M estimate. Lee Daniels’ The Butler took fourth with $5.5 million (in line with my $5.6M estimate) and We’re the Millers took the five spot with $5.4 million.
I incorrectly put the Spanish language comedy Instructions Not Included at fourth with $5.9 million. It fell harder in its third weekend that I figured with $4.2 million. Be sure to check the blog this evening for projections on next weekend’s two new entries, Prisoners and Battle of the Year.
All My Life... I Wanted To Be A Blogster 