The Family may have a lot of talent behind it, but I’m pretty skeptical that it will do much business when it opens Friday. It’s got Robert De Niro once again spoofing his own image as a former Mob boss now in the witness protection program. This is the actor’s third time around with this type of role after the successful Analyze This and its much less successful sequel Analyze That. De Niro isn’t the only star repeating themselves in a Mob themed comedy. Michelle Pfeiffer, playing his wife, has done this before in 1988’s Married to the Mob. Tommy Lee Jones is involved as well, playing a CIA agent in charge of watching them.
Luc Besson is behind the camera and he’s certainly a well-regarded director with credits such as La Femme Nikita, The Professional, and The Fifth Element. Truth be told, this looks like a box office disappointment to me. Nothing about the trailers or TV spots is too interesting and this seems like the definition of a “wait for HBO” picture. It could surprise me, but I think The Family will struggle to find an audience. Older audiences may be ambivalent and younger moviegoers may be checking out the Insidious sequel instead.
The Family opening weekend prediction: $11.2 million
For my prediction on Insidious: Chapter 2, click here:
https://toddmthatcher.wordpress.com/2013/09/08/insidious-chapter-2-box-office-prediction/
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