Insidious: Chapter 2 Box Office Prediction

In 2011, Insidious turned out to be quite a profitable picture to say the least. The horror flick starring Patrick Wilson and Rose Byrne took in $54 million domestically and cost a mere $1.5 million to make. This Friday, we have the inevitable sequel.

James Wan returns to direct and in between the original and this follow-up, he directed this summer’s huge hit The Conjuring. It probably doesn’t hurt that TV spots say “from the director of The Conjuring.” Still, while the original was a hit – $54 million is not exactly an enormous gross. Horror flicks are notoriously tough to predict. In the past, I’ve tended to project under what they end up opening at. However, this was definitely not the case with You’re Next from a couple of weekends ago. I predicted it would earn $21 million in its debut weekend. It made $7 million. Oops.

Insidious: Chapter 2 has the advantage of being the sequel to a generally well-regarded film that is still pretty fresh in viewers minds. The possibility exists of a high 20s opening, but I’m thinking lower-mid 20s is more likely.

Insidious: Chapter 2 opening weekend prediction: $22.6 million

For my prediction on The Family, click here:

https://toddmthatcher.wordpress.com/2013/09/08/the-family-box-office-prediction/