As expected, Vin Diesel’s Riddick opened atop the box office this weekend. However, it debuted a bit lower than I figured. Diesel’s third go-round in this franchise made $18.7 million, below my $23.4M projection. Not a bad opening, but I along with many other prognosticators figured it would top $20M.
After three weeks at number one, Lee Daniels’ The Butler dropped to second with $8.9 million, just shy of my $9.5M estimate. The Spanish language comedy Instructions Not Included continues to surprise and it earned $8.1 million for third place, well above my $5.6M projection. We’re the Millers was fourth with $7.9 million, right on par with my $7.8M estimate. Disney’s Planes was fifth with $4.3 million.
I incorrectly had One Direction: This Is Us at the five spot with $6.6 million. It slid much further in its second weekend with only $4.1 million for a sixth place showing. The post Labor Day weekend at the box office is usually a slow one and 2013 was certainly no different. Be sure to check the blog later today when I’ll have projections up for both of next weekend’s openers, Insidious: Chapter 2 and The Family.
All My Life... I Wanted To Be A Blogster 