There’s a very old saying that goes like this:
In the act of being wrong, be it best to be spectacularly wrong. – Unknown
OK, folks. That’s not a real saying. It should be though right? People? Come on! Help me out here!
I begin this way today because I was spectacularly wrong with my box office predictions this weekend. It happens. In a strange way, that’s the fun of doing these predictions week after week. You think you’re pretty good and every once in a while a movie comes along where you completely blow it.
You’re Next would be that picture of spectacular wrongness. It’s been a good year for horror flicks and I incorrectly estimated You’re Next with its cool TV spots would debut at #1 with $21.6 million. Wrong, wrong, wrong. It gained zero traction with audiences, opening with a thud at #7 with a measly $7 million. Ouch.
Lee Daniels’ The Butler actually retained its #1 status with $17 million, a bit below my $18.1M prediction. The Jennifer Aniston comedy We’re the Millers keeps chugging along in its third weekend. It was #2 with $13.5 million, above my $11 million projection.
The news wasn’t good for The Mortal Instruments: City of Bones. Based on a series of popular teen fantasy novels, the success of the books didn’t translate to the silver screen. It made $9.3 million over the three-day weekend and $14 million since its Wednesday opening to place third. That is well below my respective three and five day estimates of $15.7M and $23.9M. There has been a sequel planned for this one for some time. I question that now.
In retrospect, I should have paid more attention to the fact that the Simon Pegg/Nick Frost comedy The World’s End was opening on a relatively low number of screens. It took in $8.9 million for fourth. That’s a decent debut for it, but below my $12.4M projection.
And Disney’s Planes rounded out the top five with $8.5 million. I made no estimate for it because I didn’t think it’d be in the top five (thanks, You’re Next).
So not a great week for yours truly, but I’ll soldier forward my friends! Look for predictions on the blog later today for the trio of Labor Day newbies: Getaway with Ethan Hawke, Closed Circuit with Eric Bana, and (what we’ve all been waiting for) One Direction: This Is Us.