In the spring of 2010, Kick-Ass posted decent box office numbers with an opening of $19.8 million and an eventual domestic haul of $48 million. These numbers certainly do not indicate an automatic sequel. However, since its release, Kick-Ass has developed into a cult hit with plenty of fervent admirers (I count myself among them).
The superhero action comedy brings back stars Aaron Johnson, Christopher Mintz-Plasse, and Chloe Grace Moretz. This time around, there’s no Nicolas Cage to be found but Jim Carrey is in the mix. And Carrey’s participation in the project is where Kick-Ass 2 has received most of its publicity… and not in a good way. Carrey distanced himself from the film, citing its violence and the Sandy Hook massacre as the reason for his regret in appearing in the picture.
The marketing for Kick-Ass 2 has seemed a bit below the radar, but perhaps the studio is simply assuming its fans will turn out. I’m sure a number of them will, but a more robust advertising campaign could have helped.
An opening of over $20 million is certainly a possibility, but I have a sneaking suspicion that Kick-Ass 2 may struggle to match the original’s opening weekend. We saw one such example just a few weeks ago when Red 2 failed to match its predecessor’s opening take. I will predict Kick-Ass 2 falls just shy of the first’s debut.
Kick-Ass 2 opening weekend prediction: $18.6 million
For my prediction on the opening of Lee Daniels’ The Butler, click here:
https://toddmthatcher.wordpress.com/2013/08/11/lee-daniels-the-butler-box-office-prediction/
For my prediction on Paranoia, click here:
https://toddmthatcher.wordpress.com/2013/08/11/paranoia-box-office-prediction/
For my prediction on Jobs, click here:
https://toddmthatcher.wordpress.com/2013/08/11/jobs-box-office-prediction/
All My Life... I Wanted To Be A Blogster 