Disney’s Planes marks yet another animated feature competing for box office dollars this summer. We have seen family audiences perhaps beginning to be overwhelmed with a glut of product recently. Both Turbo and The Smurfs 2 have posted softer than expected numbers.
I’m not so sure Planes will reverse that trend. It was originally planned as a direct-to-DVD release before Disney changed their minds. Planes is a spin-off of the successful Cars franchise so there could be some built-in audience waiting.
Ultimately, Planes doesn’t look like the kind of animated event picture that Monsters University and Despicable Me 2 were earlier in the season. It could certainly exceed expectations, but if Smurfs 2 could only muster $27 million in five days, that probably doesn’t bode well here.
Planes opening weekend prediction: $19.1 million
For my prediction on the opening for Elysium, click here:
https://toddmthatcher.wordpress.com/2013/08/04/elysium-box-office-prediction/
For Percy Jackson: Sea of Monsters, click here:
https://toddmthatcher.wordpress.com/2013/08/04/percy-jackson-sea-of-monsters-box-office-prediction/
For We’re the Millers, click here:
https://toddmthatcher.wordpress.com/2013/08/04/were-the-millers-box-office-prediction/