Another family friendly sequel hits multiplexes this week as Percy Jackson: Sea of Monsters opens Wednesday. Just this weekend, we saw audiences basically reject The Smurfs 2 as it had a $27.7 million five-day opening. That’s $8 million less than the original opened at in its first three days.
So the question is… are family audiences pumped to see a Percy Jackson sequel? I’m certainly not convinced. In February 2010, Percy Jackson&The Olympians: The Lightning Thief grossed an impressive $38.8 million over a four-day holiday weekend and went on to gross $88 million domestically. A good performance, yes, but not the kind of gross that automatically warrants a sequel.
As we saw with The Smurfs 2, family audiences may simply be overwhelmed. They’ve had plenty to choose from this summer with Epic, Monsters University, Despicable Me 2, Turbo, The Smurfs 2 and so forth. Also, this Friday, Planes opens and that will serve as direct competition for Percy.
I believe Percy Jackson: Sea of Monsters will be a disappointment and earn far less in its five-day gross than the original did in four days.
Percy Jackson: Sea of Monsters opening weekend prediction: $15.8 million ($21.9 million over the five-day)
For my prediction on the Elysium opening, click here:
https://toddmthatcher.wordpress.com/2013/08/04/elysium-box-office-prediction/
For my We’re the Millers prediction, click here:
https://toddmthatcher.wordpress.com/2013/08/04/were-the-millers-box-office-prediction/
For my prediction on Disney’s Planes, click here:
https://toddmthatcher.wordpress.com/2013/08/04/planes-box-office-prediction/