In will undoubtedly be the return of Superman in Man of Steel that rules the box office this weekend. The only question is: how big will it open? I made my fearless prediction earlier in the week here:
https://toddmthatcher.wordpress.com/2013/06/09/man-of-steel-box-office-prediction/
Some would call my prediction a bit generous. Since I wrote the post on Sunday, reviews for Steel have come out. They’re mixed and I frankly thought the critical reaction would be more positive. However, this doesn’t take away from the fact that the pic is eagerly anticipated and has terrific trailers. We’ll see how the prediction holds up.
The weekend’s other new release, the all-star comedy This Is the End, is generating great reviews and also has the bonus of trailers that work. It officially opened wide today but its Tuesday evening numbers are encouraging. It could be even go bigger than my prediction. Time will tell. My post predicting End can be found here:
https://toddmthatcher.wordpress.com/2013/06/10/this-is-the-end-box-office-prediction/
As for holdovers, expect fairly modest declines for Now You See Me and Fast&Furious 6. The largest decline should be for last weekend’s #1, The Purge, which outdid all expectations by a mile but also only received a C Cinemascore grade. A precipitous drop looks likely.
With that, my top five predictions for the weekend:
1. Man of Steel
Predicted Gross: $124.3 million
2. This Is the End
Predicted Gross: $25.2 million ($38.6 million projected five-day gross)
3. The Purge
Predicted Gross: $13.2 million (representing a drop of 61%)
4. Now You See Me
Predicted Gross: $11.5 million (representing a drop of 39%)
5. Fast&Furious 6
Predicted Gross: $10.5 million (representing a drop of 46%)
And there you are! Check back this weekend for early results on the FB page and on Sunday for final results when we see just how high Superman flies.
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