Disney and Marvel’s Iron Man 3 has kicked off the 2013 Summer Movie Season in grand fashion with the second biggest opening domestic weekend of all time.
Tony Stark and friends propelled the pic to a fantastic $174.1 million opener, opening just slightly above my $172.4M projection. With an A Cinemascore grade, the future looks bright for Iron Man. It will certainly be the highest grosser of the trilogy and the odds are heavy that it will not only be the summer’s highest earning title, but possibly the biggest of 2013, period. Iron Man 3 managed to outdo the gross of the final Harry Potter installment, which earned $169 million in its debut.
As I mentioned in my predictions post last week, it’s last summer’s The Avengers that had audiences primed to see Tony Stark return. Filmgoers will get their next taste of Avengers action in November when Thor gets his sequel and next year when Captain America does, too. It is, of course, The Avengers that continues to hold the honor of largest opening weekend ever. That record should stand for a while.
Iron Man 3 accounted for around 80% of all US business at the multiplex this weekend. As expected, no other title reached double digits. Last weekend’s #1 Pain and Gain fell off sharply with $7.5 million in its second weekend (below my $8.9M projection). 42 was third with $6 million, which is precisely what I predicted. It was the Tom Cruise sci-fi pic Oblivion that suffered the most, in fourth with $5.6 million (well below my $8.1M projection). The Croods rounded out the top five with $4.2 million… I said $4.3M.
The Marvel blockbuster looks to repeat at first next weekend as new entries The Great Gatsby and Tyler Perry Presents Peeples join the mix. I’ll have predictions posts for both of those titles early this week. Stay tuned!