From 20th Century Fox this Memorial Day weekend comes Epic, a new animated feature that may benefit from being the only title in release marketing towards a kiddie audience.
It’s been two months since The Croods did robust business and that feature is now winding down. While we have two other huge debuts this weekend in Fast&Furious 6 and The Hangover Part III, those flicks are competing for the same audience. Epic is going after little ones and their parents.
Featuring a seriously eclectic voice cast that includes Amanda Seyfried, Colin Farrell, Josh Hutcherson, Christoph Waltz, Beyonce Knowles, Steven Tyler, Jason Sudeikis, and rapper Pitbull, Epic has the benefit of being the first animated feature out of the gate this summer. Oh, there will be plenty more: Monsters University, Despicable Me 2, Turbo, and Planes.
Two months ago, The Croods opened at $43.8 million on a three-day gross, albeit in a less crowded market. Frankly, anything below $40M for any high-profile animated flick is pretty weak and I expect Epic to top that, though not by a whole lot. Even with a four-day gross factored in, Epic doesn’t seem to have any major buzz to it, but should still bring in enough of its target audience. As with any animated film, Epic could certainly surpass my somewhat modest prediction, but I’ll say:
Epic opening weekend prediction: $45.5 million
Tomorrow on the blog, my projection for Memorial Weekend’s Top Five.
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