The real box office battle is likely to occur between newcomer Pain and Gain and Oblivion‘s second frame this coming weekend, but there is a potential wild card with The Big Wedding, the ensemble comedy feature that debuts Friday.
Featuring an all-star cast that includes Robert De Niro, Katherine Heigl, Diane Keaton, Susan Sarandon, and Robin Williams, Wedding has seen a curiously muted marketing campaign. It feels a bit as if Lionsgate has little confidence with it.
That could be a sign that, for a lack of a better term, The Big Wedding sucks. That definitely wouldn’t be a shock – the trailer isn’t very funny and it looks derivative of a lot of other flicks.
The signs point to a weak opening – little fanfare, blah trailer. The cast, filled with famous faces, doesn’t contain one actor who can open a movie nowadays. The only thing this Wedding has in its favor: there is a serious dearth of movies out right now with appeal to the female audience. That factor alone could push it to a larger than expected opening.
Anything above $14-15 million would have to be looked at as a pleasant surprise and a strong showing from females could get it there. Anything below $10 million is pretty embarrassing… and it also wouldn’t surprise me if that happened. I’ll give this Wedding the benefit of the doubt that it reaches double digits, but not by much.
The Big Wedding opening weekend prediction: $11.2 million
All My Life... I Wanted To Be A Blogster 
One thought on “The Big Wedding Box Office Prediction”